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Electrify Where It Makes Sense
NORTH AMERICA REPORT
Chris Fisher Energy and the environment are the issues that will redefine the trucking industry over the next decade. That’s what Chris Spear, president and CEO of the American Trucking Associations, told a room full of industry experts in November at the annual Cummins-Meritor and Pressure Systems International fleet technology event held in San Antonio, Texas.
But he said the timeline the industry has placed on the adoption of battery electric vehicles (BEV) and to achieve zero emissions are “completely unachievable.”
“It takes time. We’re not going to get there starting in 2030. We’re not going to meet that by 2035. It ain’t gonna happen,” Spear said, “and when it fails, it’s not only going to be embarrassing, it’s going to cost a lot of people their jobs. To me, that’s just unacceptable.”
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Outdoor Recreation Adds $1Trillion to U.S. Economy
The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) recently released economic data from the Outdoor Recreation Satellite Account for the year 2022, showing the largest economic impact in its history and outdoor recreation’s economic impact on the U.S. economy.
These new figures reveal that outdoor recreation generates $1.1 trillion in economic output (2.2% of GDP), 4.98 million jobs and comprises 3.2% of U.S. employees.
From 2021 to 2022 the GDP contribution from outdoor recreation increased by 4.8% and employment increased by 7.4%, according to the report.
Outdoor recreation remains a significant sector of the U.S. economy. A wide range of activities—from hiking, boating, and hunting to golf and tennis—result in outdoor recreation jobs in a wide variety of industries
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Kobelco Expands European Headquarters
EUROPE AMERICA REPORT
Emiliano Marzoli Brussels, Belgium – Kobelco Construction Machinery, a Japanese firm, is expanding its European headquarters. The firm is relocating its headquarters from Almere to a larger new purpose-built facility in Lelystad.
Over the last 10 years, Kobelco has expanded its European dealer network, and therefore needed a new facility to accommodate the increase in demand for parts and support for end users and dealers.
The new facility will be made up of three main buildings, including warehouse facilities, training center and three-floor office complex. There will also be a demonstration field for Kobelco construction machinery.
Source: World Highways Read The Article
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VW Trucks and Bus To Restart Two Shifts in January
Fabio Ferraresi Volkswagen Trucks and Bus announced that it will return in January from collective vacations to resume production in two full shifts, marking a return to a pre-April status.
Since April, alternating worker groups have managed the production line and remote work, with workers undergoing training courses during off-duty periods. This measure was essential due to a 37.8% decline in truck production and a 35.2% decrease in bus chassis production from January to October.
From January onwards, production will resume at full capacity, assuming positive market expectations.
Source: AutoData Read The Article
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Honda To End Mass-Produced EV “Honda e”
FAR EAST: JAPAN REPORT
Honda plans to end production of the Honda e EV by January 2024. This is the company’s first mass-produced EV, but sales have been sluggish, falling short of the annual domestic sales target of 1,000 units. Going forward, the company will focus on commercial light EVs, which will be launched in the spring of 2024, to increase the electrification rate of the vehicles it sells.
The Honda e was launched in 2020. The vehicle is priced at 4.95 million yen and has a range of 259 km (WLTC mode). Sales in Europe have already been discontinued. Sales in Japan will also be discontinued once stocks run out.
The Honda e was not originally intended to be a high-volume model, but it did not meet its sales target. The company plans to expand the model lineup, starting with the N-VAN e:, a light electric vehicle to be launched next year.
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Hyundai Motor, Apple May Partner on Self-Driving EVs
FAR EAST: SOUTH KOREA REPORT
Akihiro Komuro South Korea’s Hyundai Motor Company and Apple Inc. plan to set up a partnership in the field of self-driving electric cars, according to Korea IT News. And recently another media outlet reported that Hyundai Motor and Apple plan to launch a self-driving EV in 2027.
In response to this news, Hyundai Motor announced that it was in early-stage talks with Apple. On Dec. 10, Hyundai Motor declined to comment on the Korea IT News report, reiterating its statement from Dec. 8 that it had received inquiries from various companies interested in collaborating on the development of self-driving EVs. Apple was not available for comment at the time of our publication.
Source: REUTERS
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Mahindra Plans To Double Tractor Exports
INDIA REPORT
Aditya Kondejkar “Our aim is that with the launch of Oja (platform), we will double our export in the next three years,” says Hemant Sikka, president of Mahindra’s farm equipment sector. “So, we want to increase exports from 18,000 to 36,000 in about three years.”
In collaboration with Mitsubishi Mahindra Agriculture Machinery, Japan, and an investment of INR 1200 crore, the new Oja platform could help Mahindra win 25% of the worldwide tractor demand. This includes tapping into new markets such as Europe and ASEAN, as well as strengthening its presence in sectors like horticulture.
Source: Economic Times Read The Article
PSR Analysis: The launch of Mahindra Tractors’ new Oja platform underscores a strategic move with several critical business implications. First, the entry into the 80,000 unit ASEAN market represents an expansion initiative, targeting countries such as Thailand, Indonesia, and the Philippines. This move aligns with the company’s global growth strategy, capitalizing on the increasing demand for tractors in these emerging markets.
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PowerTALK™, December 2023
Download PDFWorldwide EV battery development continues at a fast pace, US outdoor recreation industry hits $1 trillion, and Honda plans to drop mass production of its Honda “e” . Read about these items and more in the December PowerTALK News from Power Systems Research.
IN THIS ISSUE
ALTERNATIVE POWER REPORT
- High Energy, Cobalt-Free Lithium Ion Battery Developed
- CATL Creates Fast Charging Skateboard
- Record Low EV Battery Prices Reported in 2023
- US Discovers Lithium Bonanza for EV Batteries
NORTH AMERICA:
- Electrify Where It Makes Sense
- Outdoor Recreation Adds $1.5 Trillion to US Economy in 2022
DATAPOINT: NA Combines
EUROPE: Kobelco Expands European Headquarters
BRAZIL/SOUTH AMERICA:- Argentina Vehicle Production Grows in November
- Brazil Off-Highway Machine Sales Continue To Decline
- VW Trucks and Bus To Restart Two Shifts in January
JAPAN: Honda To Drop Mass-Produced EV “Honda e”
SOUTH KOREA: Hyundai Motor and Apple May Partner
INDIA: Mahindra Plans To Double Tractor Exports
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