Power Systems Research (PSR) is an international research company based in St. Paul, Minnesota, USA. It operates a second North America office in Detroit, Mich., and has offices in five other countries. PSR analysts have been collecting and analyzing global engine and powertrain data and information since 1976, and we use this data to develop targeted forecasts by industry segment and region.
Our team of experienced analysts works with OEMs, engine and component manufacturers, dealers, fleet managers and industry experts to compile detailed and focused data that has become an industry standard. It’s the leading source of global information on engines and power equipment powered by IC and alternate sources. Whether you need detailed global data, forecasts or customized local market studies, we can provide you with Data, Forecasting and Solutions. Let’s start today.
841,500 units is the estimate by Power Systems Research of the number of Zero Turn Mowers expected to be produced in the United States in 2025.
Zero Turn Mowers are Zero-Turn Mowers are riding lawn mowers that have a turning radius that is effectively zero inches. Models are made for either residential or commercial applications.
This product information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information on engines, and OE Link™, a database of equipment manufacturers. PSR
Carol Turner is Senior Analyst, Global Operations, at Power Systems Research
Automate 2025 (May 12–15, 2025) in Detroit, is North America’s largest trade show and conference dedicated to automation, robotics, machine vision, artificial intelligence, and motion control technologies. John Krzesicki, Business Development Manager at Power Systems Research, will be at the show. Organized by the Association for Advancing Automation (A3), the event will feature more than 800 exhibitors showcasing the latest innovations across over 320,000 square feet of exhibit space, and is expected to attract upwards of 40,000 attendees from over 100 countries and 40+ industries. You can read show reports on LinkedIn, powersys.com and in our PowerTALK newsletter. For more information on Automate 2025, click here. If you would like to set up a meeting with John, contact him at info@powersys.com. Have a great Automate experience. PSR
French Conseil d’Analyse Économique (CAE) and the German Council of Economic Experts (GCEE) finally weighed in on the EV vs. Hydrogen debate. And they didn’t fall for the hydrogen fantasy. Instead, they did what economists do best: they looked at the numbers, ran the models, and calmly declared that battery-electric trucks are not just viable—they’re the smart bet
The official numbers from European Automobile Manufacturers Association (ACEA) are out, and they confirmed that Tesla deliveries have crashed by 43% in Europe so far this year.
Based on the main European auto markets already having reported vehicle registrations earlier this month, we already had a good idea of Tesla’s performance in the market, but now the ACEA has made it official.
Researchers at the University of Waterloo, Ontario, Canada, have developed a new electrolyte system for magnesium anodes, which they claim demonstrates a potential alternative to lithium-ion electric vehicle batteries through superior performance.
The team suggests halide-free Mg batteries surpass previous batteries in terms of safety, efficiency and stability. The aging effects of energy storage are also apparently mitigated with magnesium, which the team claimed would lead to a longer lifespan of the battery.
US President Donald Trump imposed tariffs on imported automobiles (again), and one reaction from the UK is to reconsider its policy on electric vehicle subsidies, especially since it is providing so much money to Tesla buyers.
“Tesla has benefited from £188m in UK taxpayer subsidies in nine years,” The Independent writes.
After imposing a 25% tariff on automobiles exported from the UK to the US, it’s quite natural for British people in the auto industry and politicians to say, “Hey, we’re spending hundreds of millions of dollars to subsidize your cars, and now you want to slap a tax on ours? Let’s reconsider how our EV policies work….” UK Chancellor Rachel Reeves said the government is reviewing its electric vehicle transition rules, amid calls for reciprocal tariffs on Tesla imports,
PSR Analysis: The backlash against the Trump tariffs is slowly starting to take shape and a lot of this is directed at Tesla because of Elon Musk and his support for Trump. Given that Tesla put an end to the myth that Europeans won’t buy American cars, it’s a very odd place for Tesla to be in and they probably will remain there until such time as the dump Musk or go bankrupt. PSR
Guy Youngs is Forecast & Adoption Leadat Power Systems Research
60,300 units is the estimate by Power Systems Research of the number of Snowmobiles expected to be produced in the United States in 2025. Snowmobiles are motor vehicles that have a revolving tread in the rear and steerable runners in the front, for traveling over snow off-road, often at speeds exceeding 100 mph.
This product information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information on engines, and OE Link™, a database of equipment manufacturers. PSR
Carol Turner is Senior Analyst, Global Operationsat Power Systems Research
It appears the two main goals for implementing US trade tariffs: to bring more manufacturing jobs to United States and to negotiate more favorable trade agreements to reduce the trade deficit with the rest of the world, could negatively impact the North American medium and heavy truck market. In 2024, the United States trade deficit was $918.4 billion which was a 17% increase from 2023.
April 9, President Trump paused his reciprocal tariffs on most countries for 90 days. The tariffs for most countries would be reduced to 10% during this period. Canada and Mexico will not be impacted by the 10% tariff for goods trading under the U.S.-Mexico-Canada Agreement. However, tariffs on imported Chinese goods were raised to 145% after the Chinese implemented retaliatory tariffs on goods exported into China from the United States.
Trump gives other nations a real opportunity. Ilika is known for its micro-batteries, and the firm is now heading towards commercial production of its ”Goliath” solid-state EV battery with an assist from the UK government. In September, the company announced that a prototype version of its Goliath solid-state EV battery cell passed a critical safety test, and things have been moving along quickly since then. On Oct. 3, the company reported that the completion of additional safety tests for its D5 prototype solid-state EV battery
Today’s Li-ion EV batteries are designed with safety at the forefront. Though fires can occur, they are extremely rare, and they are proportionally rarer than fires involving internal combustion vehicles. So, if a solid-state EV battery can reduce if not eliminate the need for elaborate safety systems, the payout can be significant for automakers seeking a foothold in the affordable EV market of the future
The battery and energy storage industry is watching intently the pending trade war between the US and its trade partners. Few industry players are willing to talk on the record about the situation – not least because it is a turbulent and unclear time.
But James Greenberger, executive director of the battery association NAATBatt International told BEST that trade tariffs may benefit certain industries in the US. But the lithium battery industry “will not be one of them,” he said.
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