ST. PAUL, Minnesota , USA (March 24, 2015)--The world is shrinking in many ways, and the globalization of the international commercial vehicle industry is no exception, based upon research by Power Systems Research (PSR), a global research firm based here.
At the same time, it looks as though demand in North America and South Asia will be up this year over 2014, even though overall global demand is expected to be flat.
The picture was presented by two PSR analysts March 18, 2015, in a webinar co-sponsored by Automotive World. Chris Fisher is PSR senior commercial vehicles analyst and Marilyn Tarbet is PSR director of new business development in North America. A free PDF of the presentation is available at the end of this article.
PSR research indicates a primary and growing goal for OEM’s seems be to have their global truck platforms share common components, which would reduce cost and lead times. Daimler and Volvo are good examples of this.