North America Economy Faces Multiple Problems

Jim Downey
Jim Downey

SUMMARY. The United States economy is facing several serious problems that don’t have simple solutions and are not likely to be solved for several years, reaching out to the presidential elections in 2024.

Take your pick of problems: Inflation. Stock Market. Climate Changes. Interest Rates. Housing Prices. Gasoline Prices. Food Prices. Social Unrest. Political Conflicts. Worker shortages. Supply Chain Shortages. Russia-Ukraine Conflict.

The bottom line here is that consumers, investors, businesses, and governments are uncertain about what the future holds for the next several years, and this uncertainty makes it difficult to build multiple-year action plans, whether it’s for purchases, manufacturing, marketing, or investing.

Uncertainty makes people nervous, and Uncertainty is the name of the game in the U.S. for the foreseeable future.

However, we’re still optimistic about the U.S. economy and we see 2022 production growing by 11.6% but that activity is likely to fall to 2.7% next year and drop again to 1.5% in 2024.

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UTV & ATV Market Dynamics  

NORTH AMERICA REPORT
Michael Aistrup
Michael Aistrup

Market Overview. The global UTV/ATV market size was US$ 8.66 billion in 2021, with a compound annual growth rate (CAGR) of 6.13%. PSR forecasts the global market to grow to US$ 11.67 billion by 2026

The North American UTV/ATV market was valued at US$ 6.66 billion in 2021, and it is expected to reach US$ 8.50 billion in 2026, registering a CAGR of about 5.00% during the forecast period (2022 – 2026).

Applications. UTVs/ATVs were originally associated with sports and recreational activities. Application of these vehicles has diversified, and they are now being used in the agricultural sector and for patrolling, hunting, gardening, and other activities.

A recent application is the United States Army. The military has shown interest in acquiring UTVs/ATVs with features such as rapid transportation, the ability to carry nine fully armed soldiers, agility, and a minimum of 55 mph. 

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Komatsu Provides Hybrid CE To Southeast Asia

INDONESIA REPORT
Akihiro Komuro
Akihiro Komuro

Komatsu began introducing hybrid construction equipment in Indonesia this spring. Equipped with an engine and electric motor as the power source, these machines can improve fuel efficiency by 20-30%, compared to conventional machines.

Chinese manufacturers are pushing low-priced construction equipment, and are now rivaling Komatsu, which has a stronghold in Indonesia, in terms of market share. With fuel prices rising sharply, emerging countries are also becoming more environmentally conscious. Komatsu is fending off Chinese competition with its highly fuel-efficient construction equipment and is tapping into demand for decarbonization.

In Indonesia, the largest construction equipment market in Southeast Asia, Komatsu has launched a hybrid hydraulic excavator. Equipped with a hybrid system developed in-house, the excavator’s swing unit is electrically powered. When turning the body, including the arm and driver’s seat, from side to side, the energy generated during deceleration is used to generate electricity, which is stored for future use. The company plans to market the system to nickel mine developers and others, where demand for EV batteries is growing.

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Korean EVs Hyundai and Kia Doing Well in UK

FAR EAST: SOUTH KOREA REPORT

Akihiro Komuro
Akihiro Komuro

The European EV market is expanding, and in the UK, Korean-made EVs are gaining popularity as vehicles that are more affordable than Tesla’s and that offer superior performance.

Last year in the UK, the Tesla Model 3 ranked second in sales of all passenger cars by model, marking the “first year of EVs” in earnest. However, the popular Tesla cars are not inexpensive, costing about three times as much as similarly sized gasoline-powered cars. On the other hand, Hyundai and Kia cars are priced at 60-70% of Tesla’s Model Y and have been a hit with environmentally conscious 30–40-year-olds who had been putting off purchasing EVs because they wanted to replace their cars with EVs but thought Tesla were too expensive.

A major reason for the high support for Korean-made EVs is their price competitiveness. In terms of corporate car leasing prices, Tesla’s Model Y costs 40 pounds per day (for a three-year lease), while Kia’s low-priced e-NIRO EV costs less than 20 pounds per day, about half the price. While the price may be reasonable due to the large difference in vehicle quality, the figures are enough to shatter the preconceived notion that EVs are expensive.

UK EV Market Share by Brand
(Feb-April 2022)

  • Tesla, 25.2%
  • Hyundai & Kia, 14.6%
  • VW Group, 13.6%
  • Stellantis, 12.9%
  • BMW Group, 8.9%
  • Mercedes, 6.7%
  • Renault-Nissan, 4.4%
  • Others, 13.4%

The reason why Europeans have no resistance to “Korean-made EVs” has to do with historical backgrounds other than vehicle prices and tax benefits. Korean-made cars are highly regarded in Europe, and Korean cars have an extremely high share of the compact car segment in Europe. This is due to the fact that Korean automakers have aggressively expanded their factories into former Eastern European countries, where wages are low but skill levels are high; Hyundai and Kia established production bases in the Czech Republic and Slovakia, respectively, soon after both countries joined the European Union.

Source: Economist

PSR Analysis: As mentioned above, many potential buyers believe EVs are more expensive than conventional engine models. Hyundai and Kia are successfully implementing mass-market EV strategies in Europe, where EVs are most prevalent, in order to overcome the sales slump caused by this image. IF the Korean carmakers can overcome this mis-perception of pricing, it will make a big difference in acceptance in this important EV market.     PSR

Akihiro Komuro is Research Analyst, Far East and Southeast Asia for Power Systems Research

India Amends Bio-Fuel Policy, Hikes Introduction of E20

INDIA REPORT 

Aditya Kondejkar

The government of India has amended its National Policy on Bio-fuels that will accelerate the adoption of E20, allow the use of new bio-fuel feedstocks, and grant permission for bio-fuel exports under certain conditions. 

Source: Ethanol Producer Magazine     Read The Article

PSR Analysis: To tackle soaring fuel oil prices, India plans to introduce 20% ethanol blending with gasoline in several regions of the county beginning in April 2023, and it will be implemented nationwide starting in FY25. The Indian government has expediated the process to increase local oil production and the transition to alternative fuels to reduce the dependencies on other countries. Currently, India is using a 10% mixture of ethanol and gasoline.

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Buffett-backed BYD Will Supply Batteries To Tesla

CHINA REPORT

Jack Hao
Jack Hao

BEIJING— Chinese electric vehicle (EV) and battery maker BYD is going to become Tesla’s battery supplier for the first time, a senior executive at the company backed by Warren Buffett’s Berkshire Hathaway said recently.

“Tesla is a very successful company. BYD has great respect for Tesla and raises our hat to it,” said BYD’s executive vice president Lian Yubo in an interview with the state-owned news channel China Global Television Network (CGTN), when he was asked his thoughts of China-made vehicles in comparison with Tesla.  “(Tesla CEO) Musk and us are good friends now as we are preparing to supply batteries to it very soon. We learned a lot from Tesla,” Lian added, noting the U.S. rival’s positioning itself as a high-end EV brand.

Lian’s remark suggests BYD is set to be the second China-based battery supplier of Tesla next to CATL, the world’s largest EV battery company. LG Energy Solution, the South Korean battery maker second to CATL, and Tesla’s long-time partner Panasonic currently are another two battery makers in Tesla’s supplier list.

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Brazilian Marcopolo Launches H2 Bus in Australia

Fabio Ferraresi
Fabio Ferraresi

Brazilian-based Marcopolo has expanded its product line of renewable and zero-emission fuels. Volgren, a company owned by the Brazilian manufacturer, is Australia’s largest bus producer. It has signed an agreement with Wrightbus, an Irish bus manufacturer, and market leader with Hydrogen technology in Europe, to develop and launch hydrogen fuel cell-powered buses for the Australian market.

The first units of the Volgren-Wrightbus are expected by early 2023. The vehicles will be the first Hydrogen buses in Australia to be built by a local manufacturer using European fuel cell technology.

Source: Press Release     Read The Article

PSR Analysis: Marcopolo is committed in its strategy on new propulsion, either with their own EV chassis in Brazil or with the H2 chassis in other markets, such as the Volgren in Australia. It enables Marcopolo to compete better in growing markets while it keeps its position in ICE markets with its current products.    PSR

Fabio Ferraresi is Director-Business Development South America for Power Systems Research

DATAPOINT. North American Pavers, 2022 Estimated Production: 2,900 Units

NORTH AMERICAN REPORT

2,900 units is the estimate by Power Systems Research of the number of Pavers to be produced in the U.S. and Canada during 2022.

This information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information on engines, and OE Link™, a database of equipment manufacturers.

Exports: Collectively, up to 40% worldwide.

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Market Intelligence: A Review of E-Motorcycle OEMs

NORTH AMERICAN REPORT
Michael Aistrup
Michael Aistrup

The global e-motorcycle market is changing almost daily as market share leaders develop new products and new companies continue to enter the market with competitive products. Here’s an update on several leading e-motorcycle OEMs.

Tork Motors has launched the Kratos electric motorcycle in the Indian market. The new Tork Kratos will be sold in two variants – Standard and R and will be available across India in a phased manner. In the first phase, this e-motorcycle will be available in Pune, Hyderabad, Bangalore, Chennai, Ahmedabad, and Delhi. The electric motor on the base model makes a peak power output of 7.5kW or 10.05bhp and a maximum torque of 28Nm. Tork has a manufacturing capacity to make about 500 units a month at its pilot plant and about 4,000 units a month at its new plant at Chakan near Pune.

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E-Motorcycles Market Update

NORTH AMERICAN REPORT
Michael Aistrup
Michael Aistrup

The global e-motorcycle market has experienced high growth in the last couple of years, fueled in part by the declining price of Lithium-ion batteries. The battery is one of the most expensive components of an e-motorcycle, and changes in the price of Li-ion batteries affect the entire cost of an e-motorcycle. The cost of Li-ion batteries has been steadily declining, and this trend is likely to continue.

Power Systems Research has forecasted the global CAGR for electric motorcycles, at 11% for the years 2022 – 2027.

Drivers-of-Demand for this forecasted growth are:

  • Increased environmental concerns.
  • Higher fuel efficiency of e-motorcycles compared to conventional motorcycles.
  • Increased demand for sustainable transportation.
  • New incentive programs for e-motorcycles driven by government units.
  • Advancements in technology such as high-speed handling, smaller/compact size, quicker acceleration, and reduced motor weight.
  • Introduction of fast-charging stations.
  • COVID-19 virus played a vital role in increasing the demands for the e-motorcycle. Pandemic halted the manufacturing of vehicle components and OEM parts for conventional motorcycles and available e-motorcycles in the market became the first choice among the consumers.
  • Expanding dealer and distributor network promoting the e-vehicle and its advantages.
  • Consistent research and technological advancements in the automobile industry to provide advanced technologies to e-motorcycles

Two factors hampering the growth of the market are the comparatively higher initial cost for e-motorcycles and the lack of a developed charging infrastructure. PSR

Michael Aistrup is Senior Analyst specializing in Recreational Products at Power Systems Research