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Ag Machinery Market To Continue Growing
VIETNAM REPORT
Akihiro Komuro The Vietnamese agricultural machinery market is expected to grow steadily over the forecast period due to labor shortages in rural areas and rising demand for mechanization. Efforts to improve rice production are boosting demand for agricultural machinery, especially small tractors and tillers. Japanese brands like Kubota and Yanmar maintain a strong market position, but Chinese competitors are increasing their presence. Small-scale farmers consider initial costs, durability, and after-sales service when making purchases. Government policies aimed at modernization are also supporting market growth.
Source: Mordor Intelligence
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North America Tractor Production
80,800 units is the estimate by Power Systems Research of the number of Ag Tractors expected to be produced in North America (United States, Canada, and Mexico) during 2026.
This product information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information on engines, and OE Link™, a database of equipment manufacturers.
Ag Tractors are produced in several different types that were considered…
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2026 R&D investment Plan Prioritizes Smart Ag
Akihiro Komuro South Korea’s Ministry of Agriculture, Food and Rural Affairs 2026 research and development investment plan for the agricultural sector reveals a policy to allocate budget resources primarily to the “smart agriculture” field, centered on robots, drones, and artificial intelligence (AI).
The plan aims to address structural challenges in Korean agriculture, such as an aging population and severe labor shortages, while achieving increased productivity and labor savings.
A key feature of the plan is its emphasis on developing field-implementable technologies, such as autonomous agricultural machinery, data analysis for precision farming, and unmanned pest control drones. The plan also envisions advancing the sophistication of agricultural management through the development of standalone technologies, and by establishing data integration platforms and agricultural ecosystems.
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Delays in Agricultural Equipment Delivery Worsen
Akihiro Komuro The increase in 2025 rice prices has provided Japanese farmers with more financial flexibility, leading to a surge in demand for upgrades to agricultural machinery. However, farmers are reporting longer wait times for machinery orders, sometimes up to a year. They are expressing concerns such as, “We can’t plan next season’s operations,” and “If delivery is delayed until next year, can we really count it as an expense for this year?”
Many small- and medium-sized farms had delayed replacing machinery due to prolonged low rice prices, opting instead to repair old equipment or purchase used machinery. The 2025 rice harvest, however, saw more farmers gain financial leeway, increasing the demand for replacing or purchasing new machinery.
While agricultural machinery manufacturers have been increasing production of high-efficiency models, such as smart farm equipment, targeting large-scale agricultural corporations, the supply-demand balance has shifted. This has created a situation in which supply cannot keep pace with the sudden surge in demand.
Source: JA.com
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Agritechnica 2025: The Rise of Smart, Hybrid Efficiency
Emiliano Marzoli The Agritechnica 2025 trade show, held under the guiding theme “Touch Smart Efficiency,” cemented the industry’s focus on integrating digital intelligence with advanced hardware to achieve higher yields while ensuring environmental and economic sustainability. The primary trend was the transition of alternative power and robotics from concepts into commercially available, high-performance machinery.
The 2025 show was bigger than the previous show in 2023–there were more attendees (476,000 vs. 470,000) and exhibitors (2849 vs 2812) and more countries represented (171 vs. 149). The total space for the two shows was the same–394,000 sq in 24 halls at the Hanover Exhibition Center in Hanover, Germany. The bi-annual show ran Nov. 9-15.
Key New Models and Technology Unveiled
Manufacturers focused heavily on hybridization, automation, and engine efficiency:
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