Electric Mobility Trends & Analysis

Follow PSR’s ongoing global coverage of eMobility across a wide range of segments, including electric cars, commercial vehicles, electric motorbikes and e-buses.

Volvo To Begin Testing Heavy EV Trucks

Volvo has received authorization from the Ministry of Transportation to begin testing its heavy electric trucks in Brazil. The vehicles will be part of a study and will be able to operate in urban areas, metropolitan regions, and short to medium-distance intercity transportation, aiming to evaluate their performance and impact on pavement in this type of operation.

The transport companies ReiterLog and Ritmo Logística will be the first to operate the Volvo electric trucks. Preliminary results from the study, led by Senatran (National Traffic Department), with technical coordination from Inprotran (National Institute of Traffic and Safety Projects), in partnership with Volvo, Prometeon, UNB, and UFRGS, indicate benefits of operating zero-emission CO2 vehicles, such as high energy efficiency, absence of noise, low vibration levels, and increased driver comfort.

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Kubota Unveils First Fuel Cell Tractor

JAPAN REPORT
Akihiro Komuro
Akihiro Komuro

On March 28, Kubota unveiled the first prototype of a fuel cell-powered tractor. Although no release date has been set, the company will consider installing fuel cells in unmanned, automated tractors. Kubota is also developing battery-powered agricultural equipment, but the company believes that hydrogen-powered fuel cells will be effective for medium-large sized agricultural equipment.

Kubota is rushing to commercialize fuel cells because it believes demand will grow in developed countries such as Japan, Europe and the United States as a result of the trend toward decarbonization. The prototype machine has about 60 horsepower and has three hydrogen tanks installed above the cabin, which are used in Toyota’s Mirai fuel cell car. It generates electricity by reacting hydrogen with oxygen to power the engine. In the experiment, a tractor was equipped with a plowing unit to till the soil.

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Hyundai-Kia and Stellantis Plan Different EV Strategies in India

INDIA REPORT
Aditya Kondejkar

“India is a key market for vehicle electrification, particularly due to the government’s carbon neutrality goals, which makes securing cost competitiveness through localized battery production crucial,” Heui Won Yang, president and head of Hyundai Motor and Kia’s research and development division.

Source: Business Standard.     Read The Article

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Hyundai Shifts EV Plans, Introduces Genesis Hybrid

SOUTH KOREA REPORT

Hyundai Motor Company is developing a hybrid vehicle for its Genesis luxury brand. The company had planned to focus on EVs and FCVs for the Genesis, which will be launched after 2025. The recent slowdown in the growth of the EV market has forced the company to change its strategy.

According to industry insiders, Hyundai Motor is developing a hybrid engine and related systems for the Genesis, which is expected to be launched in 2025. Hybrid models will be added to the mainstream GV80 and GV70 models. The company plans to expand its HV lineup under the Hyundai Motor and Kia brands as well, having decided to introduce HVs under its luxury car brands due to the risk of slumping sales if it continues to shift more toward EVs. Hyundai Motor’s HV sales in 2023 were up 53% from the previous year to approximately 380,000 units.

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Thailand Lithium Deposit World’s Third Largest

THAILAND REPORT
Akihiro Komuro
Akihiro Komuro

The Thai government has announced the discovery of a large lithium deposit, calling the deposit the third largest in the world after Bolivia and Argentina. It has estimated reserves of approximately 14.8 million tons. The deposit was found at two sites in the southern province of Phang Nga. However, it will take some time to find out how much of the discovered resources can be used.

Thailand is keen to become the center of EV production in Southeast Asia, leveraging its experience in assembling conventional cars, and the discovery of the lithium deposit will give the country a boost in achieving this goal.

Source: AFPBB

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Recharging Slows Electrification of HD Trucks

CHINA REPORT
Jack Hao
Jack Hao

In 2022, the penetration rate of new energy units in the commercial vehicle market exceeded 10%, and the penetration rate of heavy-duty trucks was close to 5%. The new energy subsidy policy was scheduled to be withdrawn at the end of 2023, but data for the January to October period is basically the same as the previous year. The share of new energy units for the commercial vehicle segment is far lower than the market share of 30.4% for new energy passenger vehicles.

With the accelerated adjustment of China’s transportation structure, it is expected that by 2025, the national railway and water freight volume will increase by 10% and 12%, respectively, compared to 2020, while the road freight volume will relatively decrease. In this context, bulk and ultra long-distance road transportation will gradually exit the market, and the advantages of short and point-to-point road trunk transportation with radii of around 500 kilometers and 300 kilometers will be further highlighted.

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Ford’s Potential Return to India

INDIA REPORT
Aditya Kondejkar

Ford Motor Co’s unexpected decision to retain its factory in Tamil Nadu and its potential plans for the assembly of the latest Endeavour signals a potential shift in strategy towards a stronger focus on electric vehicles (EVs) and leveraging India as an export hub.

This analysis delves into the implications of Ford’s potential emphasis on EVs and its ability to capitalize on India’s Production-Linked Incentive (PLI) schemes for exports.

Globally, under its current CEO, Jim Farley, Ford is focused on the electrification and digital transformation of core segments in which it is a leader, namely trucks, SUVs, commercial vehicles, and performance cars.

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