News: Recreational Products

2020-11-24

Market Updates: PowerSports, Lawn & Garden and Marine

New Powerboat Retail Sales Up 8%

Michael Aistrup
Michael Aistrup

Data from the National Marine Manufacturers Association shows August was another strong month for new powerboat retail sales, which were up 8% year to date on a seasonally adjusted basis compared to a year ago.

New power boat retail sales did slowed in August following increases in the early summer months. Total sales were down 13 percent compared to July, while sales are still strong with increases across all major categories, year to date. Sales of saltwater fishing boats, tow boats, cruisers and yachts each had double-digit growth ranging from 11 percent to 15 percent, compared to 2019.    PSR

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2020-10-23

Global Recovery: Opportunities and Challenges

SUMMARY. The global economy, especially within the Engine, OEM and Components industries, has felt the immediate impact from COVID: assembly line shutdowns, labor issues, supply chain issues, logistics and transportation to name a few.  The pandemic has exposed many weak links in the global economic chain. However, by end of summer, most of these challenges were either completely resolved or temporary solutions had been put in place. 

Yosyf Sheremeta
Yosyf Sheremeta

Diversification has become the theme during the pandemic recovery, and we expect this trend to continue.  Not only are companies looking for new markets and suppliers to grow top and bottom line revenue as well as to minimize risks, but we see a shift into new industries.  Furthermore, rapid developments of new technologies create massive opportunities for OEMs and suppliers as well as posing real threats to OEMs that solely rely on traditional products that are powered by fossil fuels. 

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2020-08-23

How Does Market Brace for Low Speed EV Impact?

By August 12, after 20 days of product launch, SGMW’s MINI EV will hit a sales record of 15,000 vehicles, making it the world’s fastest car model reaching the threshold of 10,000 units.

Source: D1 EV      Read The Article

Qin Fen
Qin Fen

PSR Analysis: Consider BYD’s electric bus, SGMW’s MINI EV, as well as premium car brands like Tesla: These traditional and emerging automotive OEMs are reformulating rules of the auto game, with their own proprietary technology. 

As a matter of fact, it’s not just the automotive market that needs to brace for the impact of electrification, the off-road market also is trending toward electrification.  The changing markets include passenger car, light commercial vehicle, medium and heavy duty vehicle, forklift, and lawn mower. Will this wave continue to expand to other off-road applications?  How much more will it change the rules of the game?     PSR

Qin Fen is Business Development Manager for Power Systems Research

2020-07-26

Powersports Industry Leading Economic Comeback

The Powersports industry–featuring ATVs, motorcycles and watercraft–appears to be leading the way on the road to economic recovery. According to Motorcycle & Powersports News magazine, this increased demand for powersports is helping values bounce back from historic lows.

Michael Aistrup
Michael Aistrup

According to Scott Yarbrough, senior analyst for motorcycle and powersports at Black Book: “After the first month of the COVID-19, shutdowns put a freeze on powersports values during the beginning of the spring selling season, and the second month saw dramatic declines.

This month values are up across the board, some by the largest amounts we have ever seen in a monthly update. A combination of surprisingly strong demand, coupled with drops in availability of units, has led to this resurgence in values,”

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2020-06-29

Small Signs of Recovery in Japan’s Domestic Motorcycle Market

Akihiro Komuro
Akihiro Komuro

While car sales have been hit hard by the Coronavirus disaster, there are small signs of a recovery in the Japanese domestic motorcycle market. According to the Japan Mini Vehicle Association, new motorcycle sales in April 2020 (125 to 250cc) were up 2.0% YOY to 7,772 units.

This is the fourth consecutive month of YOY growth. Some observers believe this is a rebound from the decline following the October 2019 sales tax hike. This growth also is partly due to the growing need by commuters to use motorcycles as an alternative to public transportation to avoid coronavirus.

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2020-05-23

DATAPOINT: NA Personal Watercraft (PWC) 2020 Forecast: 88,300 Units

The 88,300 units is the estimate by Power Research of the number of Personal Watercraft (PWC) to be produced in North America (Canada, Mexico and the United States) in 2020.

This information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information on engines, and OE Link™, a database of equipment manufacturers.

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COVID-19 Cuts Results at Harley-Davidson, Polaris

Harley-Davidson Q1 2020 Sales Plunge 15.5%

Harley-Davidson said US sales were up 6.6% in the quarter before the pandemic ground the economy to a halt in mid-March. But sales wound up plunging 15.5% in America compared to a year ago and 20.7% internationally. Overall revenue slipped 8% from last year’s first quarter.

For the quarter, Harley-Davidson posted earnings of $69.7 million compared with $127.9 million in the same period a year ago.

Michael Aistrup
Michael Aistrup

Harley-Davidson’s share in the U.S. heavyweight motorcycle market share was down 2.2 percentage points, to 48.9% and the company’s share of the heavyweight motorcycle market in Europe was 7.6% in the first quarter.

In response to the COVID-19 crisis, Harley has reduced planned capital spending, frozen hiring, temporarily reduced salaries, eliminated merit increases for employees in 2020 and changed the timing of new product launches in order to preserve $250 million in 2020.

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2020-04-25

TAIWAN REPORT: No New Coronavirus Cases

April 17, 2020–Taiwan reported no new coronavirus cases on April 14, 2020, marking the first-time authorities there have reported zero new cases in more than a month. It’s also the latest achievement for a health system that first acted to prevent the spread of COVID-19 in December.

Erik Martin
Erik Martin

With a population of around 23 million, Taiwan has only 393 confirmed COVID-19 cases; six people have died from the disease. The last time Taiwan’s Central Epidemic Command Center announced no new cases was on March 9 – 36 days ago.

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Impact of COVID-19 in India on Engine-driven Applications

As of today, India is relatively less impacted by COVID than other nations. Because of the very bold and unprecedented move of a complete lockdown for about 40 days, India has managed to restrict the number of positive cases to 17,000.

Ritvik Kulkarni
Ritvik Kulkarni

Considering that India is a country with a population of over 1 billion persons living in challenging on-ground conditions, it is a phenomenal effort of proactive and timely response from the government as well as restraint observed by citizens.

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Q1 2020 Motorcycle Production in Brazil Was Strong But Will Drop in April

Different from the segments with 4 wheels or more, Motorcycles plants worked normally in March. The total production has been of 296 k motorcycles in the first quarter, about 7% above the same period of 2019. However, the stops in this sector started March 30 and will remain until the beginning of May.

Source: AutoData     Read The Article

PSR Analysis:

Although motorcycles are also a way of delivering packages in big Cities, sales of motorcycles in Brazil have a closer relationship with lower income individuals who see motorcycles as an alternative to bad public transportation or even animal transportation in rural locations.

This segment of the society has a high number of informal jobs, mostly related to service, heavily impacted by the social restriction measurements. Therefore, the impact on this business for the remainder of the year should be considerably high, despite of the growth in the first quarter. PSR