107,250 units is the estimate by Power Systems Research of the number of Snowmobiles to be produced in Canada, Finland, Italy, Japan, and the U.S. in 2021.
This information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information on engines, and OE Link™, a database of equipment manufacturers.
Market Share: With 52% of total units produced, Bombardier Recreational Products (BRP) leads in production of Snowmobiles. In second position is Polaris Industries with 19%. Arctic Cat is third with 17%.
Trends: Production of snowmobiles decreased nearly 19% in 2020 from 2019. Despite the COVID-19 shutdowns at Arctic Cat/Textron and Polaris, production was back on track for the winter ’21 season.
Despite the COVID-19-related production problems, 2021 will see the best year-to-year growth in 25 years, according to the International Snowmobile Manufacturers Association (ISMA). Expect snowmobile production to gain 16% in 2021 over that of 2020.
The demand for snowmobiles is skyrocketing. Recreationalists are choosing snowmobiling as a new hobby since many other activities have been shut down by COVID-19 restrictions.
The decline in 2020 was attributed to the lack of snowfall in many key riding areas worldwide, especially during the months from January – March. Despite weather related issues, manufacturers introduced an array of new models that will entice buyers.
Even though consumers struggle with economic difficulties and fuel prices are unstable, it appears that when it snows, powersports enthusiasts still want to play. Expect production of snowmobiles to increase an additional 10% by 2025. PSR
Carol Turner, Senior Analyst, Global Operations
