Generac Capitalizes on Series of (Un)fortunate Circumstances
In last month’s issue of PowerTALK™ News, I wrote about how the pandemic was impacting some of the giants of the power generation industry, and Generac stood out as an OEM that had been well-positioned to capitalize on the disruptions in the marketplace.

They were already dominant in home backup power, a household name, and a clear early thought for the many people who were suddenly working and learning from home and searching for a way to make sure they did not lose power. At the same as this enormous upheaval affected our lives, wildfires blazed across California and continue to ravage the state, and hurricanes devastated the Gulf Coast.
While other residential power suppliers ran into supply chain bottlenecks that kept their dealers from being adequately stocked for the surge in demand, Generac managed to keep inventory flowing, leading to profits that are incredible by the standard of what we expect in this time, and a 20.8% jump in their share price in August alone.