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Mahindra Starts Construction of AG Equipment Plant
Fabio Ferraresi Mahindra Brazil has started construction of its new manufacturing facility in Dois Irmãos (RS), supported by an investment of around US$ 17.5 million over five years. The new plant will cover 89,000 m², with 38,568 m² built and an expansion potential of 24,000 m², tripling production capacity from 3,000 to 9,000 tractors per year. The project is expected to create about 300 direct and indirect jobs and marks Mahindra’s transition toward a more localized industrial base in Brazil.
Source:…
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2025 North America Combine Production
DATAPOINT
4,600 units is the estimate by Power Systems Research of the number of Combines expected to be produced in North America during 2025.
A Combine is a farm machine that harvests grain crops. Combines can reap, thresh and winnow crops into a single process. Crops include wheat, oats, rye, barley, corn, etc.
This product information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™, which provides information…
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50% Tariff Turns European Machinery into Gold
Emiliano Marzoli In recent weeks, the US has expanded its 50% tariff on steel and aluminum to over 400 derivative products, creating a new, complex trade landscape with the EU. This goes beyond raw materials and now includes a wide array of manufactured goods. The EU has a new deal with the US, which introduces a 15% tariff ceiling on a large portion of European exports, including strategic sectors like vehicles. However, the 50% metal tariffs override this, a development that has caused alarm in Europe’s industrial sectors. The deal is a “first step,” with both sides still working out details, but the high metal tariffs remain a source of significant uncertainty and a point of contention.
Sources: Read This Article Read This Article
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New GST Is Game Changer for Autos, Tractors
Aditya Kondejkar The September 2025 GST Council meeting introduced sweeping tax revisions that significantly lower GST rates across multiple vehicle and farm equipment categories. Tractors and their components now attract a 5% rate (from 12% for standard tractors, and from 18% for parts), while small cars, two-wheelers (up to 350cc), three-wheelers, buses, and certain commercial vehicles are enjoying reduced GST from 28% to 18%.
These changes are expected to improve affordability, stimulate demand (especially in rural and semi-urban areas), boost manufacturing and ancillary industries, and lead to job growth across the value chain.
Source: The Times of India. Read The Link
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Europe Agricultural Machinery Business Sees Dip
The European agricultural machinery industry’s business climate index slightly dropped for the second consecutive month, reaching 0 points in July from +4. This decline primarily affected arable equipment, transportation, and components, unlike previous months when harvesting equipment and tractors saw deterioration.
Market confidence remains low in France, particularly for tractors, arable, and harvesting equipment, with Germany also performing poorly in these segments. Conversely, Spain, Poland, and the UK show strong confidence, leading the European market.
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Chinese Machinery Gains Market Share in Brazil
Fabio Ferraresi Chinese machinery now accounts for 30% of Brazil’s market, up from 18% a decade ago. The agricultural sector, once dominated by local firms, now sees 13.2% of its machines coming from China. Abimaq warns of risks to domestic manufacturers, including loss of market and post-sales service challenges.
Despite concerns, 2025 shows recovery: agricultural machinery sales rose 22.8% through May, construction equipment 17.3%. Abimaq, the Machinery OEM association, urges government support and…
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Brazil May Surpass Europe in Ag Machinery Sales
Fabio Ferraresi Deere & Company estimates that Brazil will become its second-largest global market within the next five to ten years, surpassing Europe in sales of tractors, harvesters, and other agricultural equipment.
The forecast is based on the expansion of Brazilian agricultural production, particularly soybeans, corn, and sugarcane. According to Cristiano Correia, Vice President of Production Systems for Latin America, “no other region shows a compound growth rate in grain production comparable to Brazil’s over the next decade.”
The Illinois-based company is holding its first Investor Day in Brazil in over a decade in 2025, gathering around 40 investors from North America, Europe, and Asia.
Deere projects a 27% increase in Brazil’s planted grain area by 2035 and expects corn-based ethanol production to double during the same period.
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Agrishow 2025 Provides Equipment Innovations
Fabio Ferraresi Agrishow 2025, held April 28-May 2, 2025, in Ribeirão Preto, São Paulo, confirmed Brazil’s leadership in Agricultural innovation. The show spotlighted sustainable tech, automation, and digital solutions, with both business and attendance increasing since the last show in 2024. The focus: boosting productivity, reducing environmental impact, and preparing for a tech-driven ag future.
Four representatives of the Power Systems Research South America Office representatives attended the 30th edition of Agrishow, Latin America’s premier agricultural technology fair. The event showcased cutting-edge machinery, sustainable solutions, and the latest in precision agriculture.
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Farm Mechanization Unlocks Productivity
Farm mechanization in India is steadily evolving from being tractor-centric to encompassing a broader range of machines and technologies aimed at improving agricultural productivity and efficiency. Traditionally, mechanization was equated with the use of tractors, which replaced bullocks in tillage, sowing, and transport operations. The tractor gave Indian farmers a reliable source of power, allowing them to perform heavier and faster field tasks.
A typical pair of bullocks generates just about 1 horsepower (hp), while most tractors sold in India today are in the 41–50 hp range. With nearly 9 lakh units sold annually, tractors form the backbone of India’s farm power economy, contributing over ₹60,000 crore in value terms. Yet, the real shift lies in the rising demand for tractor-mounted and self-propelled farm machinery, driven by the need to overcome agricultural labor shortages and improve overall farm economics.
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Agrishow 2025. We’ll Be There.
Agrishow (April 28 – May 2, 2025) is the biggest and most important agricultural technology trade show in Brazil and one of the largest in the world. Fabio Ferraresi, Director-Business Development-South America, for Power Systems Research (PSR), and Heitor Aguiari, Agricultural Analyst, will be at the fair. More than 195,000 attendees are projected to visit the show, which will cover 520,000 square meters. You can read show reports on LinkedIn, powersys.com and in our PowerTALK newsletter.  …
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