Hitachi Construction Machinery Raises Product Prices

JAPAN REPORT
Akihiro Komuro
Akihiro Komuro

Komatsu will continue to raise prices substantially in the fiscal year ending March 31, 2024. This will be at the same level as the current fiscal year. The impact of price increases on consolidated operating income is estimated to be in the range of 100 billion yen.

This is approximately 20% of operating income for this fiscal year. Although the impact of high raw material prices will lessen in the next fiscal year, there are concerns about an economic slowdown. While the benefits of the yen’s depreciation will diminish, they will build a profitable structure to further increase the operating profit margin from less than 13% in the current fiscal year.

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Thailand Kubota Takes Measures To Secure Manpower

SOUTHEAST ASIA: THAI REPORT
Akihiro Komuro
Akihiro Komuro

In Thailand, one of the most industrialized countries in Southeast Asia, automation is accelerating in the manufacturing industry as the working population tapers off. Workers’ attitudes are changing, and fewer Southeast Asians are migrating to Japan. Business models based on cheap labor are no longer viable in Asia.

When I visited the Amata City plant of Siam Kubota, a locally incorporated subsidiary of agricultural machinery giant Kubota Corporation, I saw countless automated guided vehicles (AGVs) running in every direction.

Sales of tractors and combine harvesters are booming, thanks in part to the government’s special demand for subsidized farm machinery for those who lost their jobs due to the COVID-19 disaster and are now returning to their hometowns to start farming. The fruits of this policy are being returned in the form of year-end bonuses, and Siam Kubota is not suffering from a labor shortage at this time.

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U.S. Economy Faces Multiple Problems

NORTH AMERICA REPORT
Jim Downey

SUMMARY. Many of the biggest challenges facing the U.S. economy in 2022 are continuing into 2023. These problems include supply chain disruptions, the migration of production and use of internal combustion engines to alternative drive types, uncertainty of inflation and rising interest rates, and the war in Ukraine.

There were also positives which came out of 2022, including a return to more face-to-face business transactions and meetings. Trade shows made a big comeback in 2022, and this trend will continue in 2023 as the huge CONEXPO-CON/AGG will be held in March in Las Vegas.

The push towards electrification is not all negative either. Innovation and action around alternative drive types will continue to grow.

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China 2023 EV Sales To Grow To 8.4 Million Units

CHINA REPORT
Jack Hao
Jack Hao

The development trend for the new energy vehicle (EVs) market remained positive through 2022. In November, retail sales of new energy passenger vehicles reached 598,000 units, with a year-on-year growth of 58.2%. From January to November, the domestic retail sales of new energy passenger vehicles were 5.03 million units, with a year-on-year growth of 100.1%.

As for December, the Passenger Transport Federation believes that the subsidy for new energy vehicles will decline by 12,600 RMB this year, which is much more than the decline of 5000 RMB in the previous two years. In addition, some vehicle enterprises have announced a price increase for next year, which may promote strong pre-buying of new energy vehicles at the end of the year and boost sales.

This year, the new energy vehicle market is expected to achieve the annual sales of 6.5 million vehicles.

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Can EV Enthusiasm Trigger Global Growth?

Consumer adoption of EVs has gathered momentum this year, spurred by higher global oil prices. The Russia-Ukraine war has made EVs suddenly more appealing to many car buyers, accelerating adoption globally. The higher oil prices are driving EVs closer to cost parity with internal combustion engine (ICE) vehicles. In Bloomberg New Energy Finance’s most recent Electric Vehicles Outlook 2022 report, it projected EV sales to hit 20.6 million units by 2025.

On Tesla’s most recent earnings call, Elon Musk admitted, “We do not have a demand problem but a production problem.” Other car manufacturers such as Ford, for instance, says it can build its F150 Lightning and the Mustang Mach E fast enough to keep up with demand

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South Korea Sees First Trade Deficit with China in 28 Years

FAR EAST: SOUTH KOREA REPORT
Akihiro Komuro
Akihiro Komuro

The economic relationship between China and the ROK has reached a turning point. According to statistics from the ROK, for the first time in 28 years, the ROK has a trade deficit with China. China has been the best customer of the export driven ROK economy, and this is causing concern in the ROK. At the same time, Chinese companies are intensifying their takeover of Korean companies, and in response to the escalation of the U.S.-China conflict, they have begun to pursue a strategy of using Korea as a foothold to capture the U.S. market.

A management official at South Korea’s Hyundai Motor’s joint venture plant in Chongqing, China, said that the passenger car assembly plant is idle and that negotiations are underway to sell it to a Chinese company. Hyundai Motor started operations in Chongqing in 2017, including an assembly plant with an annual production capacity of 300,000 units, but sales slumped due to the rise of Chinese automakers. At one point, the company occupied second place with a market share of nearly 10%, but recently it has fallen below 2% and slumped to 10th place.

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Hino Motors’ Engine Fraud Covers 560,000 vehicles

FAR EAST: JAPAN REPORT
Akihiro Komuro
Akihiro Komuro

Hino Motors has announced that the falsification of diesel engine emission values, which was previously announced in March, had been taking place since at least 2003 or earlier. The company had previously stated that the fraud began in the fall of 2016. In 2016, the company also revealed that it had falsely reported to the MLIT (Ministry of Land, Infrastructure, Transport, and Tourism) in response to its request for a fact-finding survey on exhaust gas and fuel efficiency tests.

Source: The Nikkei

PSR Analysis: Although I do not wish to make such negativity a theme, I cannot overlook this issue. The impact on the industry of the fraud at Hino, which has the top share of the medium- and heavy-duty truck sector in Japan, is significant. Isuzu has suspended shipments of four bus models that use Hino engines. Not limited to the automotive field, Tadano cranes, Kobelco hydraulic excavators, Hitachi Construction Machinery wheel loaders, and Kato rough terrain cranes have also been forced to suspend shipments after the problem came to light.

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CV Industry Is Moving in Top Gear

INDIA REPORT 
Aditya Kondejkar

The commercial industry will grow with trucks and buses expected to do well. Truck sales will improve as many industries require more units as they are running at full capacity

The Indian economy managed to revive itself during the first and second COVID waves and quickly achieved a V-shaped recovery.

This year, GST is reaching high levels. GST collection has witnessed a growth of 26% YoY – YTD CY22. Furthermore, the generation of e-way bills is increasing rapidly. The generation of e-way bills is directly proportional to truck utilization and drives vehicle demand.

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Heavy Truck Sales Fall by More Than 60% in H1 2022

CHINA REPORT
Jack Hao
Jack Hao

The heavy truck industry fell in the first half of 2022 by more than 63% from the previous year. According to the latest statistics from the China Automobile Association, for January to June this year, the overall sales volume of the domestic heavy truck market was about 380,000 units, a decrease of 63.6% compared with the same period last year.

In June, the sales volume of China’s heavy truck industry was only 55,000 units, a year-over-year decrease of 65%. The main reasons for the decline in heavy truck sales this year are the upgrading of emission standard from “China V” to “China VI” last year, which caused a pre-buy in the market, and the impact of the epidemic this year, which depressed the logistics and transportation market, further curbing demand for new trucks.

The heavy truck industry is a cyclical industry, and its development cycle fluctuates due to changes in environmental protection policies and the overall economy. Following a 14 month decline in sales, the primary concern in the heavy truck industry is this: When will there be a turnaround?

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Brazil Government Announces US$ 65 Billion Agriculture Funding Plan

The Brazil government announced June 29 the new Safra Plan for 2022/2023 with a total of R$ 340 Billion (US$ 65 Bi) to fund business related to Agriculture,  including Agricultural Machines and Trucks for product transportation. The amount is 36% higher than the previous year plan.

Source: Automotive Business     Read The Article

PSR Analysis: While the volume of funds is higher, the interest rates are also higher. In addition, the prices of agricultural supplies are higher than in the previous cycle. Agricultural Machines should maintain its high production and sales trend while Trucks should grow due to pre-buy caused by Proconve P8 (Equivalent to Euro 6) by January 2023. PSR