Power Systems Research (PSR) is an international research company based in St. Paul, Minnesota, USA. It operates a second North America office in Detroit, Mich., and has offices in five other countries. PSR analysts have been collecting and analyzing global engine and powertrain data and information since 1976, and we use this data to develop targeted forecasts by industry segment and region.
Our team of experienced analysts works with OEMs, engine and component manufacturers, dealers, fleet managers and industry experts to compile detailed and focused data that has become an industry standard. It’s the leading source of global information on engines and power equipment powered by IC and alternate sources. Whether you need detailed global data, forecasts or customized local market studies, we can provide you with Data, Forecasting and Solutions. Let’s start today.
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Aeson Power Unveils Sodium Battery Products
At EES Europe 2025, one of the leading events for the energy storage industry, Aeson Power debuted its sodium battery energy storage product line, including the SIBPOM-4850 for telecommunications, the SIBPOM-12100 for UPS, and the SIBPOM-125kWh energy storage cabinet for C&I-scale use.
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Volvo Announces World’s First Electric Articulated Hauler
The star of the recent Bauma-Germany 2025 show is arguably the game-changing A30 Electric articulated hauler. It’s the first vehicle of its kind in what is both a key industrial segment for Volvo and a world’s first for a series production BEV in its class – 60-years since Volvo revolutionized the construction industry with the launch of Gravel Charlie, the world’s first articulated hauler.
The Volvo A30 Electric offers a 64,000 lb. (32 ton)/23.3 cubic yard payload capacity and “full day” operation thanks to its 245 kWh li-ion battery.
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SME-Automate. Meet John Krzesicki

John Krzesicki Automate 2025 (May 12–15, 2025) in Detroit, is North America's largest trade show and conference dedicated to automation, robotics, machine vision, artificial intelligence, and motion control technologies. John Krzesicki, Business Development Manager at Power Systems Research, will be at the show. Organized by the Association for Advancing Automation (A3), the event will feature more than 800 exhibitors showcasing the latest innovations across over 320,000 square feet of exhibit space,…
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France, Germany Endorse Electric Trucks

Guy Youngs French Conseil d’Analyse Économique (CAE) and the German Council of Economic Experts (GCEE) finally weighed in on the EV vs. Hydrogen debate. And they didn’t fall for the hydrogen fantasy. Instead, they did what economists do best: they looked at the numbers, ran the models, and calmly declared that battery-electric trucks are not just viable—they’re the smart bet
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Europe Tesla (TSLA) Deliveries Down 43%
The official numbers from European Automobile Manufacturers Association (ACEA) are out, and they confirmed that Tesla deliveries have crashed by 43% in Europe so far this year.
Based on the main European auto markets already having reported vehicle registrations earlier this month, we already had a good idea of Tesla’s performance in the market, but now the ACEA has made it official.
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Magnesium Battery Offers Alternative To Lithium
Researchers at the University of Waterloo, Ontario, Canada, have developed a new electrolyte system for magnesium anodes, which they claim demonstrates a potential alternative to lithium-ion electric vehicle batteries through superior performance.
The team suggests halide-free Mg batteries surpass previous batteries in terms of safety, efficiency and stability. The aging effects of energy storage are also apparently mitigated with magnesium, which the team claimed would lead to a longer lifespan of the battery.
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UK Reconsidering Tesla Subsidies
US President Donald Trump imposed tariffs on imported automobiles (again), and one reaction from the UK is to reconsider its policy on electric vehicle subsidies, especially since it is providing so much money to Tesla buyers.
“Tesla has benefited from £188m in UK taxpayer subsidies in nine years,” The Independent writes.
After imposing a 25% tariff on automobiles exported from the UK to the US, it’s quite natural for British people in the auto industry and politicians to say, “Hey, we’re spending…
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Trump Tariffs Impact NA Truck Market

Chris Fisher It appears the two main goals for implementing US trade tariffs: to bring more manufacturing jobs to United States and to negotiate more favorable trade agreements to reduce the trade deficit with the rest of the world, could negatively impact the North American medium and heavy truck market. In 2024, the United States trade deficit was $918.4 billion which was a 17% increase from 2023.
April 9, President Trump paused his reciprocal tariffs on most countries for 90 days. The tariffs for most countries would be reduced to 10% during this period. Canada and Mexico will not be impacted by the 10% tariff for goods trading under the U.S.-Mexico-Canada Agreement. However, tariffs on imported Chinese goods were raised to 145% after the Chinese implemented retaliatory tariffs on goods exported into China from the United States.
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US Losing Solid-State EV Battery Race

Guy Youngs Trump gives other nations a real opportunity. Ilika is known for its micro-batteries, and the firm is now heading towards commercial production of its ”Goliath” solid-state EV battery with an assist from the UK government. In September, the company announced that a prototype version of its Goliath solid-state EV battery cell passed a critical safety test, and things have been moving along quickly since then. On Oct. 3, the company reported that the completion of additional safety tests for its D5 prototype solid-state EV battery
Today’s Li-ion EV batteries are designed with safety at the forefront. Though fires can occur, they are extremely rare, and they are proportionally rarer than fires involving internal combustion vehicles. So, if a solid-state EV battery can reduce if not eliminate the need for elaborate safety systems, the payout can be significant for automakers seeking a foothold in the affordable EV market of the future
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US Trade War Upsets Battery Industry
The battery and energy storage industry is watching intently the pending trade war between the US and its trade partners. Few industry players are willing to talk on the record about the situation – not least because it is a turbulent and unclear time.
But James Greenberger, executive director of the battery association NAATBatt International told BEST that trade tariffs may benefit certain industries in the US. But the lithium battery industry “will not be one of them,” he said.
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Lynn Olthof Vice President of Business Development
Lynn has over 30 years of sales and sales management experience. Currently at Power Systems Research, Lynn has direct responsibility for Business Development across 13 key industries including Construction, Agriculture, Commercial Vehicles, Recreational Products, Lawn and Garden and Marine. Overseeing the Global Account Management team, focused on driving revenue and growth by providing production, forecast and population data for IC engines, electric and hybrid powertrains to OEMs and suppliers across the world.
Prior to joining PSR, Lynn was the Director of Sales at Wards Automotive, a division of Informa and an Account Executive at IHS Markit (S&P Global). Additionally, Lynn spent over 20 years in various Sales and Management positions with the Hertz Corporation.
Lynn graduated from Northern Michigan University with a Bachelor of Science degree in Marketing. In her free time Lynn enjoys golfing, snow skiing, paddle boarding and spending time with family and friends.
Power Systems Research – Detroit
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Jack Prince Business Development Manager
Jack Prince brings over 25 years of business development and commercialization experience to the global automotive and mobility industries. He uses research and data to help clients identify market opportunities and improve business efficiency while enhancing product performance. Jack has advised emerging ventures on market discovery, product strategy, and investor engagement. His experience includes supporting global ventures in electromechanical systems, radar and sensor technologies, structural plastics, SaaS platforms, and vehicle access solutions. Jack holds a Bachelor of Science in Business Administration and is currently completing an Executive MBA at Michigan State University.
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