Tesla sales in Europe are continuing to decline rapidly, and it appears the pain is just beginning for the automaker. The numbers for July are coming in from Europe and Tesla registrations are down 41.6% despite EV sales surging across the continent.
The data shows that the free-fall decline in sales that we saw in the first half of 2025 is continuing into the second half, despite Tesla falsely claiming that the issue in the first quarter was the Model Y changeover limiting supply.
In fact, the decline appears to be accelerating in most European markets. Year-to-date (Jan-July), Tesla’s sales are down 34.3% throughout Europe. The only exception is in Spain, which is marginally up.
Source: Electrek: Read The Article
PSR Analysis: A few years ago, Tesla was the market leader and even had a majority of EV shares in Europe. The EV market is now doing better than ever in Europe, and the biggest electric automaker is seeing a sharp decline. Something is really wrong at Tesla. With sales down approx. 135,000 units YTD vs last year, Tesla will have to start writing down the value of the Berlin factory pretty soon if this trend continues. PSR
Guy Youngs is Forecast & Adoption Lead at Power Systems Research
