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Power Systems Research (PSR) is an international research company based in St. Paul, Minnesota, USA. It operates a second North America office in Detroit, Mich., and has offices in five other countries. PSR analysts have been collecting and analyzing global engine and powertrain data and information since 1976, and we use this data to develop targeted forecasts by industry segment and region.
Our team of experienced analysts works with OEMs, engine and component manufacturers, dealers, fleet managers and industry experts to compile detailed and focused data that has become an industry standard. It’s the leading source of global information on engines and power equipment powered by IC and alternate sources. Whether you need detailed global data, forecasts or customized local market studies, we can provide you with Data, Forecasting and Solutions. Let’s start today.
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When Will Battery Prices Fall, and By How Much?
The automotive industry is currently paying about US$ 63 (€54) per kilowatt-hour for LFP battery cells and US$ 68 (€58) per kilowatt-hour for NMC battery cells. Three years ago, when the price of battery-grade lithium was soaring into the stratosphere and supply chain interruptions were affecting industries around the globe, LFP batteries were costing manufacturers US$ 148 (€127) per kilowatt-hour, with NMC batteries costing US$ 164 (€140) per kilowatt-hour — both more than double their cost today.
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CATL Launches World’s First LFP Battery: 470+ Mile Range, Fast Charging
At the Munich Motor Show, the global leader in electric vehicle batteries made its presence known. CATL introduced its Shenxing Pro, deeming it “the world’s first LFP battery to deliver a 758 km WLTP range.”
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India’s EV Pickup Market Could Set India’s EV Future
India’s electric vehicle market is growing steadily at 24-25% annually, but from a surprisingly small base — EVs represent just 2.5% of all vehicles sold in 2024. However, one segment could change that trajectory dramatically: electric pickup trucks. These are not the big pickup trucks that US readers are familiar with, but rather this is based on India’s own vehicle categorization, which we would define as light small trucks.
Light commercial pickup trucks dominate India’s commercial vehicle market,…
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Is New China Battery 2X as Powerful as Tesla Cell?
Chinese Scientists May Have Created Powerful Lithium Metal Battery. Researchers at Tianjin University reportedly have made a battery with an energy density of over 600 watt-hours per kilogram, twice as much energy as Tesla’s most advanced electric vehicle battery. Energy density, the amount of energy stored per unit mass, determines how much power is stored in a device.
Source: Independent: Read The Article
PSR Analysis: Lithium metal batteries are known to have a higher theoretical energy density…
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2025 North America Scooter Production
DATAPOINT

481,000 units is the estimate by Power Systems Research of the number of Scooters expected to be produced in North America during 2025.
Scooters/Minibikes/Mopeds are motorized 2-wheeled vehicles used primarily for recreational.
This product information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™, which provides information on engines, and OE Link™, a database of equipment manufacturers. …
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Truck Demand Expected To Remain Soft into 2026

Chris Fisher How things have changed. Less than a year ago the industry was gearing up for a huge 2026 class 8 truck pre-buy ahead of the phase 3 GHG emission regulations that would add significant cost to the price of a truck. Road freight was expected to rebound after the post covid freight recession, and the heavy truck replacement cycle was expected to begin. OEMs filled dealer lots in anticipation of strong demand starting in early to mid-2025 and lasting through all of 2026.
As a result of very strong freight shipments and supply chain disruptions during the Covid era, fleets were purchasing as many trucks as possible which resulted in very high truck sales from 2022 – 2024. This resulted in truck overcapacity within the market.
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EPA Plans To Drop Phase 3 Emission Regulations

Chris Fisher In July, the Trump administration proposed a draft rule rolling back the Greenhouse Gas Phase 3 rule, among the last of – if not the biggest – looming Biden-era emissions regulations facing the trucking industry.
The proposal was announced jointly with Environmental Protection Agency Administrator (EPA) Lee Zeldin’s call to revoke the Endangerment Finding that has allowed presidential administrations to regulate greenhouse gases since 2009.
The repeal of greenhouse gas regulations is a long road that includes a lengthy rulemaking process and likely numerous legal challenges.
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BP Drops Hydrogen Plan in Australia

Guy Youngs BP first bought a 40.5% operating stake in the Australian Renewable Energy Hub project in 2022, and its share in the joint venture grew to 63.57% in recent years. The project would include the installation of up to 26 GW of solar and wind generation, much of which would have been used to produce green hydrogen and ammonia.
British energy major BP has informed its partners that it intends to exit the $55 billion (USD 36.14 billion) green energy hub planned for Western Australia’s Pilbara…
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Restructured Water Boosts Electrolysis Efficiency
In a paper published in August 2025 in JACS Au (American Chemical Society), Chinese researchers showed that by steering the hydrogen-bond network of interfacial water via a steady magnetic field, they sliced off about 50 millivolts of overpotential for the hydrogen evolution reaction and cranked current density up by 15.4% under industrial alkaline electrolysis conditions.
Water molecules near the electrode reshuffle into more asymmetrical clusters. These lopsided water gangs hand off protons and…
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Tesla Sales in Europe Are in Free-fall
Tesla sales in Europe are continuing to decline rapidly, and it appears the pain is just beginning for the automaker. The numbers for July are coming in from Europe and Tesla registrations are down 41.6% despite EV sales surging across the continent.
The data shows that the free-fall decline in sales that we saw in the first half of 2025 is continuing into the second half, despite Tesla falsely claiming that the issue in the first quarter was the Model Y changeover limiting supply.
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Lynn Olthof Vice President of Business Development
Lynn has over 30 years of sales and sales management experience. Currently at Power Systems Research, Lynn has direct responsibility for Business Development across 13 key industries including Construction, Agriculture, Commercial Vehicles, Recreational Products, Lawn and Garden and Marine. Overseeing the Global Account Management team, focused on driving revenue and growth by providing production, forecast and population data for IC engines, electric and hybrid powertrains to OEMs and suppliers across the world.
Prior to joining PSR, Lynn was the Director of Sales at Wards Automotive, a division of Informa and an Account Executive at IHS Markit (S&P Global). Additionally, Lynn spent over 20 years in various Sales and Management positions with the Hertz Corporation.
Lynn graduated from Northern Michigan University with a Bachelor of Science degree in Marketing. In her free time Lynn enjoys golfing, snow skiing, paddle boarding and spending time with family and friends.
Power Systems Research – Detroit
Tel: +1.248.444.0545
Tel: +1.651.905.8400
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Jack Prince Business Development Manager
Jack Prince brings over 25 years of business development and commercialization experience to the global automotive and mobility industries. He uses research and data to help clients identify market opportunities and improve business efficiency while enhancing product performance. Jack has advised emerging ventures on market discovery, product strategy, and investor engagement. His experience includes supporting global ventures in electromechanical systems, radar and sensor technologies, structural plastics, SaaS platforms, and vehicle access solutions. Jack holds a Bachelor of Science in Business Administration and is currently completing an Executive MBA at Michigan State University.
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