Power Systems Research (PSR) is an international research company based in St. Paul, Minnesota, USA. It operates a second North America office in Detroit, Mich., and has offices in five other countries. PSR analysts have been collecting and analyzing global engine and powertrain data and information since 1976, and we use this data to develop targeted forecasts by industry segment and region.
Our team of experienced analysts works with OEMs, engine and component manufacturers, dealers, fleet managers and industry experts to compile detailed and focused data that has become an industry standard. It’s the leading source of global information on engines and power equipment powered by IC and alternate sources. Whether you need detailed global data, forecasts or customized local market studies, we can provide you with Data, Forecasting and Solutions. Let’s start today.
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Tesla Sales Drop 60% in Germany
Tesla’s sales dropped nearly 60% in January in Germany compared to the same period last year, and the same thing is happening throughout Europe. The two main reasons are believed to be the introduction of the new Model Y and the disapproval of Tesla CEO Elon Musk and his meddling in politics, which is especially not appreciated in Europe
Obviously, Tesla will use the Model Y transition as an excuse, and there’s some truth to it. However, Tesla was transitioning the Model 3 around the same time last year, which also negatively affected 2024 sales
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Nissan Ditches Honda, Eyes Foxconn Alliance
After unsuccessful negotiations with Honda, Nissan has ended discussions about a merger and is now searching for a new partner, reports “Nikkei.” Among the potential candidates is the Taiwanese technology giant Foxconn.
Nissan abandoned plans for a $60 billion merger with Honda, which could have made it the third-largest car manufacturer in the world. The primary issue reportedly was disagreements over the terms of the merger.
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Recycled Battery Metals Important for Europe EVs
Recycling could enable Europe to cut its reliance on EV battery mineral imports by up to a quarter by the end of the decade, a new study finds. Materials from end-of-life batteries and gigafactory scrap have the potential to build up to 2.4 million EVs locally in 2030, according to research by Transport & Environment (T&E).
Recycling spent cells and production scrap could provide 14% of the lithium, 16% of the nickel, 17% of the manganese, and a quarter (25%) of the cobalt that Europe will need for electric cars in 2030.
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Isuzu Plans South Carolina Truck Assembly Plant

Chris Fisher Isuzu North America Corporation has announced that it is establishing a new production base in Greenville County, SC, to expand its vehicle supply capabilities in anticipation of the electrification of commercial vehicles in North America.
The company has purchased a 1,000,000 square foot facility on 200 acres of land it is converting into a state-of-the-art, Isuzu-run, assembly plant.
The size of the Greenville plant will enable Isuzu to consolidate all production-related operations under one roof. This will include KD storage and processing, parts storage, vehicle production and PIO operations. It will also allow for streamlining processes and improving efficiency, the OEM said.
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Honda, Nissan Near EV Merger
Japanese automakers are taking drastic measures to keep pace with Tesla and Chinese EV leaders like BYD. Honda and Nissan are now closing in on an EV merger to join resources and fend off the incoming competition. The merger is designed to help survive industry’s rapid shift to electric power. The tie-up could likely involve a third auto partner from Japan which reports suggest might be Mitsubishi
Honda and Nissan have been paving the way for an EV partnership for several months now. In March, the Japanese auto giants announced plans to co-develop new software and other EV tech.
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BYD Controversy In Brazil — What Is Going On?

Guy Youngs Reports came out in late December that workers building a BYD factory in Brazil were working in “slavery” conditions and were potentially victims of human trafficking. Without a doubt, something horrible was going on. How much BYD knew or didn’t know, we don’t know, but the company has now terminated its subcontractor, Jinjiang Construction Brazil.
“Brazilian authorities have halted the construction of a factory for Chinese electric vehicle (EV) giant BYD, saying workers lived in conditions comparable to ‘slavery’,” BBC reported. “More than 160 workers have been rescued in Brazil’s northeastern state of Bahia, according to a statement from the Public Labor Prosecutor’s Office (MPT).
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European EV Car Market Declines
The number of EVs sold across Europe fell by 3% to 3m during 2024, according to the latest data. This has come after the withdrawal of government tax breaks triggered a collapse in sales across Germany. The drop in Europe compared to a 40% surge in China, where 11m EVs were purchased. Sales across North America also rose 9% to 1.8m.
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Volkswagen May Not Close Factories in Germany
Volkswagen is considering keeping its German plants up and running while reinstating job security agreements until 2030, with the tradeoff being that workers would forgo bonus payments, according to an anonymous source.
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World Moving On Without USA, As Priorities Change
ALTERNATIVE POWER REPORT

Guy Youngs The recent USA presidential elections suggest that the USA will embrace its status as the world’s leading gasoline state, while previous gasoline states like Saudi Arabia plough vast sums into the energy of the future, renewables.
The USA ceded manufacturing of the technologies required for fighting climate change — solar panels, wind turbines, batteries, electric vehicles, heat pumps, transformers, and more — to other countries, mostly China, over the past 40 ye…
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Chinese EVs Moving Ahead of US Producers
With the US history as automobile leaders of the 1900s, it is easy to assume the US will continue being the automotive leader globally and especially domestically. However, the US is rapidly being outmaneuvered, out-innovated, and left in the dust by its Chinese competitors – particularly in the field of EVs.
This article brings together several stories relating to the automotive market with particular emphasis on BYD.
Overall, Chinese electric cars are leading the US auto industry, and it’s hard to…
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Lynn graduated from Northern Michigan University with a Bachelor of Science degree in Marketing. In her free time Lynn enjoys golfing, snow skiing, paddle boarding and spending time with family and friends.
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