Power Systems Research (PSR) is an international research company based in St. Paul, Minnesota, USA. It operates a second North America office in Detroit, Mich., and has offices in five other countries. PSR analysts have been collecting and analyzing global engine and powertrain data and information since 1976, and we use this data to develop targeted forecasts by industry segment and region.
Our team of experienced analysts works with OEMs, engine and component manufacturers, dealers, fleet managers and industry experts to compile detailed and focused data that has become an industry standard. It’s the leading source of global information on engines and power equipment powered by IC and alternate sources. Whether you need detailed global data, forecasts or customized local market studies, we can provide you with Data, Forecasting and Solutions. Let’s start today.
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Renault Offers Solution for Battery Fires
Renault has devised a device to speed up the extinguishing of a burning electric car battery. This “Fireman Access” point is now licensed free of charge to the entire automotive industry.
A fire can be brought under control in time comparable to that of a combustion-powered vehicle, thanks to a simple little device.
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Ford CEO Warns Tariffs Will Hurt US Auto Industry
As automakers brace for new tariffs on imports from Mexico and Canada, Ford’s CEO Jim Farley is warning the extra costs would be “devastating.” Farley said the threats are already creating “chaos” and “a lot of costs” for the US auto industry.
So far, however, “what we’re seeing is a lot of cost and a lot of chaos,” Farley added. Ford is looking for ways to build up inventory in the US to soften the blow of Trump’s tariffs.
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Transportation Freedom Act Affects Emissions

Chris Fisher A bill introduced in the U.S. Senate this month seeks to repeal heavy-duty emissions standards, eliminate new and existing emissions waivers granted to states, set a national standard for emissions and more.
The “Transportation Freedom Act,” as the legislation is known, was introduced by Sen. Bernie Moreno (R-Ohio) and co-sponsored by Sens. Tim Sheehy (R-Montana), Jim Banks (R-Indiana) and James Justice (R-West Virginia). It includes several provisions related to heavy-duty truck emissions standards, as well as provisions addressing light- and medium-duty vehicles.
Notably, the bill would repeal Phase 3 of the Environmental Protection Agency’s Greenhouse Gas Emissions Standards for Heavy-Duty Vehicles. The Phase 3 GHG rule, finalized last year, ramps up CO2 emissions standards for trucks between model years 2027 and 2032.
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Bauma 2025. We’ll Be There.
Bauma 25 in Munich April 7-13, 2025, will be the year's largest construction show, and a team from Power Systems Research (PSR) will be there to report on the happenings. Event organizers expect more than 3,500 exhibitors and as many as 600,000 attendees. You can read show reports on LinkedIn, powersys.com and in our PowerTALK newsletter. Our team will include Lynn Olthof, Vice President Business Development; Emiliano Marzoli, Manager, PSR European Operations; Dalibor Sablic, Director Business Development,…
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Hannover Messe + Power Systems Research
Hannover Messe (March 31 – April 4, 2025) is the world's leading annual trade fair for industrial technology, and Dalibor Sablic, Director Business Development at Power Systems Research (PSR) will be there. More than 130,000 attendees are projected to visit the 4,000 exhibitors who are expected at the show. You can read show reports on LinkedIn, powersys.com and in our PowerTALK newsletter. For more information on Hannover Messe, click here. To learn more about Power Systems Research, click here.…
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Toyota Major Auto Funder of Climate Deniers?

Guy Youngs Toyota has been revealed to be the largest auto industry funder of climate deniers in US Congress, according to a report released today by Public Citizen.
Toyota sells more gas-powered, polluting vehicles than any other company on Earth, and thus it has a vested interest in continuing to sell those polluting vehicles. But the problem is that gas-powered, polluting vehicles are not good for the health of humans or other living beings on this planet
Toyota has repeatedly ranked as one of the…
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Tesla Sales Drop 60% in Germany
Tesla’s sales dropped nearly 60% in January in Germany compared to the same period last year, and the same thing is happening throughout Europe. The two main reasons are believed to be the introduction of the new Model Y and the disapproval of Tesla CEO Elon Musk and his meddling in politics, which is especially not appreciated in Europe
Obviously, Tesla will use the Model Y transition as an excuse, and there’s some truth to it. However, Tesla was transitioning the Model 3 around the same time last year, which also negatively affected 2024 sales
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Nissan Ditches Honda, Eyes Foxconn Alliance
After unsuccessful negotiations with Honda, Nissan has ended discussions about a merger and is now searching for a new partner, reports “Nikkei.” Among the potential candidates is the Taiwanese technology giant Foxconn.
Nissan abandoned plans for a $60 billion merger with Honda, which could have made it the third-largest car manufacturer in the world. The primary issue reportedly was disagreements over the terms of the merger.
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Recycled Battery Metals Important for Europe EVs
Recycling could enable Europe to cut its reliance on EV battery mineral imports by up to a quarter by the end of the decade, a new study finds. Materials from end-of-life batteries and gigafactory scrap have the potential to build up to 2.4 million EVs locally in 2030, according to research by Transport & Environment (T&E).
Recycling spent cells and production scrap could provide 14% of the lithium, 16% of the nickel, 17% of the manganese, and a quarter (25%) of the cobalt that Europe will need for electric cars in 2030.
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Isuzu Plans South Carolina Truck Assembly Plant

Chris Fisher Isuzu North America Corporation has announced that it is establishing a new production base in Greenville County, SC, to expand its vehicle supply capabilities in anticipation of the electrification of commercial vehicles in North America.
The company has purchased a 1,000,000 square foot facility on 200 acres of land it is converting into a state-of-the-art, Isuzu-run, assembly plant.
The size of the Greenville plant will enable Isuzu to consolidate all production-related operations under one roof. This will include KD storage and processing, parts storage, vehicle production and PIO operations. It will also allow for streamlining processes and improving efficiency, the OEM said.
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Lynn Olthof Vice President of Business Development
Lynn has over 30 years of sales and sales management experience. Currently at Power Systems Research, Lynn has direct responsibility for Business Development across 13 key industries including Construction, Agriculture, Commercial Vehicles, Recreational Products, Lawn and Garden and Marine. Overseeing the Global Account Management team, focused on driving revenue and growth by providing production, forecast and population data for IC engines, electric and hybrid powertrains to OEMs and suppliers across the world.
Prior to joining PSR, Lynn was the Director of Sales at Wards Automotive, a division of Informa and an Account Executive at IHS Markit (S&P Global). Additionally, Lynn spent over 20 years in various Sales and Management positions with the Hertz Corporation.
Lynn graduated from Northern Michigan University with a Bachelor of Science degree in Marketing. In her free time Lynn enjoys golfing, snow skiing, paddle boarding and spending time with family and friends.
Power Systems Research – Detroit
Tel: +1.248.444.0545
Tel: +1.651.905.8400
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Jack Prince Business Development Manager
Jack Prince brings over 25 years of business development and commercialization experience to the global automotive and mobility industries. He uses research and data to help clients identify market opportunities and improve business efficiency while enhancing product performance. Jack has advised emerging ventures on market discovery, product strategy, and investor engagement. His experience includes supporting global ventures in electromechanical systems, radar and sensor technologies, structural plastics, SaaS platforms, and vehicle access solutions. Jack holds a Bachelor of Science in Business Administration and is currently completing an Executive MBA at Michigan State University.
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