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Power Systems Research (PSR) is an international research company based in St. Paul, Minnesota, USA. It operates a second North America office in Detroit, Mich., and has offices in five other countries. PSR analysts have been collecting and analyzing global engine and powertrain data and information since 1976, and we use this data to develop targeted forecasts by industry segment and region.
Our team of experienced analysts works with OEMs, engine and component manufacturers, dealers, fleet managers and industry experts to compile detailed and focused data that has become an industry standard. It’s the leading source of global information on engines and power equipment powered by IC and alternate sources. Whether you need detailed global data, forecasts or customized local market studies, we can provide you with Data, Forecasting and Solutions. Let’s start today.
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UK Reconsidering Tesla Subsidies
US President Donald Trump imposed tariffs on imported automobiles (again), and one reaction from the UK is to reconsider its policy on electric vehicle subsidies, especially since it is providing so much money to Tesla buyers.
“Tesla has benefited from £188m in UK taxpayer subsidies in nine years,” The Independent writes.
After imposing a 25% tariff on automobiles exported from the UK to the US, it’s quite natural for British people in the auto industry and politicians to say, “Hey, we’re spending…
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2025 NA Snowmobile Production
60,300 units is the estimate by Power Systems Research of the number of Snowmobiles expected to be produced in the United States in 2025. Snowmobiles are motor vehicles that have a revolving tread in the rear and steerable runners in the front, for traveling over snow off-road, often at speeds exceeding 100 mph.
This product information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information…
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Trump Tariffs Impact NA Truck Market

Chris Fisher It appears the two main goals for implementing US trade tariffs: to bring more manufacturing jobs to United States and to negotiate more favorable trade agreements to reduce the trade deficit with the rest of the world, could negatively impact the North American medium and heavy truck market. In 2024, the United States trade deficit was $918.4 billion which was a 17% increase from 2023.
April 9, President Trump paused his reciprocal tariffs on most countries for 90 days. The tariffs for most countries would be reduced to 10% during this period. Canada and Mexico will not be impacted by the 10% tariff for goods trading under the U.S.-Mexico-Canada Agreement. However, tariffs on imported Chinese goods were raised to 145% after the Chinese implemented retaliatory tariffs on goods exported into China from the United States.
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US Losing Solid-State EV Battery Race

Guy Youngs Trump gives other nations a real opportunity. Ilika is known for its micro-batteries, and the firm is now heading towards commercial production of its ”Goliath” solid-state EV battery with an assist from the UK government. In September, the company announced that a prototype version of its Goliath solid-state EV battery cell passed a critical safety test, and things have been moving along quickly since then. On Oct. 3, the company reported that the completion of additional safety tests for its D5 prototype solid-state EV battery
Today’s Li-ion EV batteries are designed with safety at the forefront. Though fires can occur, they are extremely rare, and they are proportionally rarer than fires involving internal combustion vehicles. So, if a solid-state EV battery can reduce if not eliminate the need for elaborate safety systems, the payout can be significant for automakers seeking a foothold in the affordable EV market of the future
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US Trade War Upsets Battery Industry
The battery and energy storage industry is watching intently the pending trade war between the US and its trade partners. Few industry players are willing to talk on the record about the situation – not least because it is a turbulent and unclear time.
But James Greenberger, executive director of the battery association NAATBatt International told BEST that trade tariffs may benefit certain industries in the US. But the lithium battery industry “will not be one of them,” he said.
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Renault Offers Solution for Battery Fires
Renault has devised a device to speed up the extinguishing of a burning electric car battery. This “Fireman Access” point is now licensed free of charge to the entire automotive industry.
A fire can be brought under control in time comparable to that of a combustion-powered vehicle, thanks to a simple little device.
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Ford CEO Warns Tariffs Will Hurt US Auto Industry
As automakers brace for new tariffs on imports from Mexico and Canada, Ford’s CEO Jim Farley is warning the extra costs would be “devastating.” Farley said the threats are already creating “chaos” and “a lot of costs” for the US auto industry.
So far, however, “what we’re seeing is a lot of cost and a lot of chaos,” Farley added. Ford is looking for ways to build up inventory in the US to soften the blow of Trump’s tariffs.
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Transportation Freedom Act Affects Emissions

Chris Fisher A bill introduced in the U.S. Senate this month seeks to repeal heavy-duty emissions standards, eliminate new and existing emissions waivers granted to states, set a national standard for emissions and more.
The “Transportation Freedom Act,” as the legislation is known, was introduced by Sen. Bernie Moreno (R-Ohio) and co-sponsored by Sens. Tim Sheehy (R-Montana), Jim Banks (R-Indiana) and James Justice (R-West Virginia). It includes several provisions related to heavy-duty truck emissions standards, as well as provisions addressing light- and medium-duty vehicles.
Notably, the bill would repeal Phase 3 of the Environmental Protection Agency’s Greenhouse Gas Emissions Standards for Heavy-Duty Vehicles. The Phase 3 GHG rule, finalized last year, ramps up CO2 emissions standards for trucks between model years 2027 and 2032.
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Bauma 2025. We’ll Be There.
Bauma 25 in Munich April 7-13, 2025, will be the year's largest construction show, and a team from Power Systems Research (PSR) will be there to report on the happenings. Event organizers expect more than 3,500 exhibitors and as many as 600,000 attendees. You can read show reports on LinkedIn, powersys.com and in our PowerTALK newsletter. Our team will include Lynn Olthof, Vice President Business Development; Emiliano Marzoli, Manager, PSR European Operations; Dalibor Sablic, Director Business Development,…
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Hannover Messe + Power Systems Research
Hannover Messe (March 31 – April 4, 2025) is the world's leading annual trade fair for industrial technology, and Dalibor Sablic, Director Business Development at Power Systems Research (PSR) will be there. More than 130,000 attendees are projected to visit the 4,000 exhibitors who are expected at the show. You can read show reports on LinkedIn, powersys.com and in our PowerTALK newsletter. For more information on Hannover Messe, click here. To learn more about Power Systems Research, click here.…
Power Systems Research – Headquarters
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Lynn Olthof Vice President of Business Development
Lynn has over 30 years of sales and sales management experience. Currently at Power Systems Research, Lynn has direct responsibility for Business Development across 13 key industries including Construction, Agriculture, Commercial Vehicles, Recreational Products, Lawn and Garden and Marine. Overseeing the Global Account Management team, focused on driving revenue and growth by providing production, forecast and population data for IC engines, electric and hybrid powertrains to OEMs and suppliers across the world.
Prior to joining PSR, Lynn was the Director of Sales at Wards Automotive, a division of Informa and an Account Executive at IHS Markit (S&P Global). Additionally, Lynn spent over 20 years in various Sales and Management positions with the Hertz Corporation.
Lynn graduated from Northern Michigan University with a Bachelor of Science degree in Marketing. In her free time Lynn enjoys golfing, snow skiing, paddle boarding and spending time with family and friends.
Power Systems Research – Detroit
Tel: +1.248.444.0545
Tel: +1.651.905.8400
infode@powersys.com
Jack Prince Business Development Manager
Jack Prince brings over 25 years of business development and commercialization experience to the global automotive and mobility industries. He uses research and data to help clients identify market opportunities and improve business efficiency while enhancing product performance. Jack has advised emerging ventures on market discovery, product strategy, and investor engagement. His experience includes supporting global ventures in electromechanical systems, radar and sensor technologies, structural plastics, SaaS platforms, and vehicle access solutions. Jack holds a Bachelor of Science in Business Administration and is currently completing an Executive MBA at Michigan State University.
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