Power Systems Research (PSR) is an international research company based in St. Paul, Minnesota, USA. It operates a second North America office in Detroit, Mich., and has offices in five other countries. PSR analysts have been collecting and analyzing global engine and powertrain data and information since 1976, and we use this data to develop targeted forecasts by industry segment and region.
Our team of experienced analysts works with OEMs, engine and component manufacturers, dealers, fleet managers and industry experts to compile detailed and focused data that has become an industry standard. It’s the leading source of global information on engines and power equipment powered by IC and alternate sources. Whether you need detailed global data, forecasts or customized local market studies, we can provide you with Data, Forecasting and Solutions. Let’s start today.
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Honda, Nissan Near EV Merger
Japanese automakers are taking drastic measures to keep pace with Tesla and Chinese EV leaders like BYD. Honda and Nissan are now closing in on an EV merger to join resources and fend off the incoming competition. The merger is designed to help survive industry’s rapid shift to electric power. The tie-up could likely involve a third auto partner from Japan which reports suggest might be Mitsubishi
Honda and Nissan have been paving the way for an EV partnership for several months now. In March, the Japanese auto giants announced plans to co-develop new software and other EV tech.
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BYD Controversy In Brazil — What Is Going On?

Guy Youngs Reports came out in late December that workers building a BYD factory in Brazil were working in “slavery” conditions and were potentially victims of human trafficking. Without a doubt, something horrible was going on. How much BYD knew or didn’t know, we don’t know, but the company has now terminated its subcontractor, Jinjiang Construction Brazil.
“Brazilian authorities have halted the construction of a factory for Chinese electric vehicle (EV) giant BYD, saying workers lived in conditions comparable to ‘slavery’,” BBC reported. “More than 160 workers have been rescued in Brazil’s northeastern state of Bahia, according to a statement from the Public Labor Prosecutor’s Office (MPT).
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European EV Car Market Declines
The number of EVs sold across Europe fell by 3% to 3m during 2024, according to the latest data. This has come after the withdrawal of government tax breaks triggered a collapse in sales across Germany. The drop in Europe compared to a 40% surge in China, where 11m EVs were purchased. Sales across North America also rose 9% to 1.8m.
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Volkswagen May Not Close Factories in Germany
Volkswagen is considering keeping its German plants up and running while reinstating job security agreements until 2030, with the tradeoff being that workers would forgo bonus payments, according to an anonymous source.
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World Moving On Without USA, As Priorities Change
ALTERNATIVE POWER REPORT

Guy Youngs The recent USA presidential elections suggest that the USA will embrace its status as the world’s leading gasoline state, while previous gasoline states like Saudi Arabia plough vast sums into the energy of the future, renewables.
The USA ceded manufacturing of the technologies required for fighting climate change — solar panels, wind turbines, batteries, electric vehicles, heat pumps, transformers, and more — to other countries, mostly China, over the past 40 ye…
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Chinese EVs Moving Ahead of US Producers
With the US history as automobile leaders of the 1900s, it is easy to assume the US will continue being the automotive leader globally and especially domestically. However, the US is rapidly being outmaneuvered, out-innovated, and left in the dust by its Chinese competitors – particularly in the field of EVs.
This article brings together several stories relating to the automotive market with particular emphasis on BYD.
Overall, Chinese electric cars are leading the US auto industry, and it’s hard to…
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Mercedes’ Solar Paint Could Eliminate EV Charging
Mercedes-Benz says it’s developing a solar paint that would allow electric vehicle owners in places like Los Angeles to power their daily driving without ever plugging in.
The German automaker teased the idea recently during a future technology showcase at its R&D center in Sindelfingen, Germany. The photovoltaic material starts as a paste and is applied to body panels in a layer that’s just 5 micrometers thick—thinner than a human hair. Covering every body panel of a mid-size SUV with the material…
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CATL Pushes Forward With All-Solid-State EV Batteries
The world’s largest EV battery maker is advancing a new type of battery, which promises higher energy density. According to a new local report, CATL is investing heavily while ramping up its workforce to bring all-solid-state EV batteries to market.
The company’s solution has an energy density of up to 500 Wh/kg for lithium ternary batteries, 40% more than current batteries. However, the report said charging speed and cycle life are not quite where they need to be
Source: Electrek: Read The Articl…
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Outboard Engine Market Forecast: USD 19 Billion
GLOBAL REPORT
The global outboard engines market size was $10.58B in 2023 and is anticipated to reach $19.13B by 2034, growing at a CAGR of 5.53% from 2024 to 2034, according to Power Systems Research (PSR).

Source: Power Systems Research
Summary. The outboard engines market produces, sells, and distributes outboard motors. These engines are independent propulsion units positioned externally on a boat’s transom instead of being integrated within the hull. These engines, which are used to power a variety of watercraft, such as boats, dinghies, pontoons, and fishing vessels, usually consist of a powerhead, gearbox, and propeller.
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Nebraska AG Sues Truck Makers Over CARB
NORTH AMERICA REPORT

Chris Fisher Nebraska Attorney General Mike Hilgers has filed an antitrust lawsuit against some of the nation’s largest heavy-duty truck manufacturers alleging a plot to stifle the availability of internal-combustion semi-trucks in favor of electric ones.
In the lawsuit filed Nov. 19, Hilgers said California and the California Air Resources Board have “recently embarked on a mission to eliminate the [internal combustion engine] vehicle and mandate the electrification of our nation’s vehicle fleet.”
While other lawsuits have been filed against California and CARB attempting to halt or slow down the regulations, including one led by Hilgers to block CARB’s Advanced Clean Fleets regulation, Hilgers’ new lawsuit targets manufacturers themselves, including Daimler Truck North America (DTNA), International Motors, Paccar, Volvo Group North America, and the Truck & Engine Manufacturers Association.
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Lynn Olthof Vice President of Business Development
Lynn has over 30 years of sales and sales management experience. Currently at Power Systems Research, Lynn has direct responsibility for Business Development across 13 key industries including Construction, Agriculture, Commercial Vehicles, Recreational Products, Lawn and Garden and Marine. Overseeing the Global Account Management team, focused on driving revenue and growth by providing production, forecast and population data for IC engines, electric and hybrid powertrains to OEMs and suppliers across the world.
Prior to joining PSR, Lynn was the Director of Sales at Wards Automotive, a division of Informa and an Account Executive at IHS Markit (S&P Global). Additionally, Lynn spent over 20 years in various Sales and Management positions with the Hertz Corporation.
Lynn graduated from Northern Michigan University with a Bachelor of Science degree in Marketing. In her free time Lynn enjoys golfing, snow skiing, paddle boarding and spending time with family and friends.
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Jack Prince Business Development Manager
Jack Prince brings over 25 years of business development and commercialization experience to the global automotive and mobility industries. He uses research and data to help clients identify market opportunities and improve business efficiency while enhancing product performance. Jack has advised emerging ventures on market discovery, product strategy, and investor engagement. His experience includes supporting global ventures in electromechanical systems, radar and sensor technologies, structural plastics, SaaS platforms, and vehicle access solutions. Jack holds a Bachelor of Science in Business Administration and is currently completing an Executive MBA at Michigan State University.
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