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Brazil Motorcycle Production To Reach 1.5 Million in 2023
In the first seven months of 2023, manufacturers affiliated with Abraciclo assembled 887,000 motorcycles, up 14.3% over the same period in 2022. Registrations totaled 903,200, up 21.4%, including imports and sales from automakers not yet linked to the association, such as India's Bajaj and Royal Enfield, which began production in Brazil at the end of last year. The entity's expectations for 2023 are for expansion of 10.4% (1.56 million units) in production and 10.9% (1.51 million motorcycles) in…
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OEMs Target India’s Premium MC Segment
INDIA REPORT
Aditya Kondejkar The dominance of Royal Enfield in the mid-segment of the premium motorcycle market (300cc-500cc) could be facing challenges from upcoming products. The Triumph Speed 400, a result of a joint development effort between Triumph and Bajaj Auto, and the Harley-Davidson X440, developed through a collaboration between Hero MotoCorp and Harley Davidson, are set to compete in this market segment.
In response, Royal Enfield plans to introduce three new models in the 350-450cc range within the next year.
The Indian motorcycle market has witnessed a favorable trend towards high-end bikes. The phenomenon of premiumization has gained momentum due to increasing income levels, a growing young population, shifting preferences, and a surge in product launches.
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Honda Plans Personal Electric Motorcycles
JAPAN REPORT
Honda said it plans to produce a motor-driven electric motorcycle for individuals in Japan by the end of 2023. This will be the first time Honda produces a product for the public in Japan.
Overall, Honda said it plans to launch more than 10 models of electric motorcycles worldwide by 2025. Their goal is to increase overall sales, including pedal-powered and electric bicycles, mainly in China and India. The company plans to increase its sales to 3.5 million units worldwide by 2030, more…
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Global Motorcycle Market Grows at 5.48% Rate
GLOBAL REPORT
Michael Aistrup The global motorcycle market is growing at a healthy CAGR of 5.48%, according to Power Systems Research. Revenue for 2021 was approximately $107.1 Billion and projected to be $146.6 Billion by 2030.
Growth during this period is primarily due to increasing demand from China, India, and ASEAN countries. In addition, growth in traditional markets such as Europe and North America is also anticipated.
The growth of drivers for the Motorcycle industry come from the requirement for cost-effective private transportation among people around the world.
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Royal Enfield Starts Assembly Plant in Brazil
BRAZIL/SOUTH AMERICA REPORT
Royal Enfield has started its first assembly line in South America to produce motorcycles. The plant is located in Manaus-AM, Brazil and is the fourth in the world to operate under the CKD system.
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U.S. Powersports Industry Grows in 2021
Michael Aistrup The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) has released economic data for 2021 showing the outdoor recreation industry’s impact on the U.S. economy. Key highlights from the 2021 data on the U.S. outdoor recreation economy include: 1. $862 billion in economic output; 2. 1.9% of GDP, and 3. 4.5 million jobs.
Trips and travel have come back, record sales in many outdoor segments, manufacturing increasing, as well as the drive to continue to recreate for quality of life has allowed the outdoor industry to bounce back from the effects of COVID-19.
“The continued strength of the outdoor economy is no surprise to the marine industry, where we continue to see incredible growth with new and younger customers taking to our brands each year,” said Chris Drees, President of Mercury Marine, the world’s leading manufacturer of recreational marine propulsion engines.
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Korean Electric Motorcycle Maker Builds Factory in Vietnam
FAR EAST: SOUTH KOREA REPORT
Zio Holdings, a South Korean company engaged in the production and sale of electric motorcycles, says it has completed an electric motorcycle factory in Bac Ninh Province in northern Vietnam.
The factory covers an area of 1,300 m2 and has an annual production capacity of 12,000 units. The factory will receive parts supplied from original brand factories in Vietnam and China and will assemble the parts at ZIO EV’s factory in Vietnam.
The electric bikes to be manufactured at the new factory will be named “EDEN” and “MEVOYEZ,” and will use LFP batteries (lithium-ion iron phosphate batteries). The maximum speed is 55Km/h, and the driving range is over 150km. The selling price is expected to be 30 million VND (approximately 176,000 yen).
Powersports Market Expected To Exceed US$ 50 Billion
Power Systems Research is forecasting global revenue for the Powersports industry to grow from $31.5 billion in 2020 to US$ 50.91 billion in 2030, a CAGR of 6% over the forecasted period.
Global Powersports Market
All-Terrain Vehicles, Side-by-Side, Powerboats, Snowmobiles and Heavyweight MotorcyclesDrivers-of-Demand. There are many factors driving the global powersports market growth:
- Increased all-terrain vehicle popularity.
- These include the rising participation in recreational activities, like surfing, off-road driving, and snowmobiling.
- According to the International Snowmobile Manufacturers Association around $36 Billion is spent directly and indirectly on snowmobiling in the US and Canada each year.
- ATVs have lesser age restrictions, lower maintenance costs, are easier to maneuver due to low vehicle weight and are more affordable
- Rise in use of powersports to boost adventure tourism traveling to new locations for gaining new experiences, with controlled risk components and personal challenges in wild & exotic environments.
- People are raising the bar for racing by introducing new terrains and challenges.
- The market in Europe is expected to showcase exponential growth backed by government policies that promote recreational and off-road leisure activities.
- Global governmental initiatives to boost the tourism industry by assisting recreational clubs in enhancing their service offerings are creating a favorable environment for the market participating in the construction of dedicated infrastructure for recreational and amusement purposes.
- Technological innovations have played a major role in developing vehicles.
- New products have increased comfort, power, engineering, and safety.
- Utility-terrain vehicles (UTVs) have improved durability and adaptability for off-road riding.
- Growth in investments and rapid innovations in the automotive sector have resulted in improved performance of powersports vehicles. This has resulted in improved vehicle efficiency, reduced noise and higher power of vehicles. Companies are also focusing on developing electric products for quieter more powerful riding.
- Growing consumer disposable incomes make it easier for customers to purchase leisure and recreational power equipment.
- Data prepared by the U.S. Bureau of Economic Analysis (BEA) show that outdoor recreational activities accounted for US$ 374.3 billion in 2020, which is 1.8% of the overall U.S. GPD in 2020.
Honda To Discontinue Two-Wheeled Gasoline Vehicles
FAR EAST: JAPAN REPORT
On Sept. 13, 2022, Honda announced it will eliminate gasoline-powered motorcycles by the mid-2040s. All new vehicles will be EV motorcycles; 3.5 million, or 15% of global sales, are to be EV motorcycles by 2030. Honda has already declared that all its four-wheeled vehicles will be EVs by 2040, but this is the first time the company has laid out a concrete strategy for decarbonization on two wheels.
From now on, Honda will pursue electrification exclusively with EVs. First, it will launch at least 10 EV motorcycle models by 2025. Since investment in new vehicle development and production facilities will be a heavy burden, Honda will use a common platform for batteries, motors, and other components for three large motorcycle models to be launched in Japan, the United States, and Europe between 2024 and 2025.
Market Intelligence: A Review of E-Motorcycle OEMs
NORTH AMERICAN REPORT
Michael Aistrup The global e-motorcycle market is changing almost daily as market share leaders develop new products and new companies continue to enter the market with competitive products. Here’s an update on several leading e-motorcycle OEMs.
Tork Motors has launched the Kratos electric motorcycle in the Indian market. The new Tork Kratos will be sold in two variants – Standard and R and will be available across India in a phased manner. In the first phase, this e-motorcycle will be available in Pune, Hyderabad, Bangalore, Chennai, Ahmedabad, and Delhi. The electric motor on the base model makes a peak power output of 7.5kW or 10.05bhp and a maximum torque of 28Nm. Tork has a manufacturing capacity to make about 500 units a month at its pilot plant and about 4,000 units a month at its new plant at Chakan near Pune.
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