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KTM Grapples with Restructuring Efforts
Emiliano Marzoli The KTM Group, under the parent company Pierer Mobility AG, is currently navigating significant financial headwinds. Late November 2024 saw KTM AG enter a 90-day period of self-administration, a form of insolvency protection, burdened by approximately €3 billion in debt.
This move initiated a critical restructuring phase aimed at stabilizing the company’s financial position. A key milestone was reached in late February 2025 when creditors approved KTM’s restructuring plan, agreeing to a 30% debt repayment by May 23, 2025. This agreement hinged on KTM successfully raising €600 million by this crucial deadline, leading to an active search for potential investors.
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Honda To Launch Electric Motorcycles in Vietnam
Akihiro Komuro Honda plans to launch an electric motorcycle in Vietnam this month. The suggested retail price is less than 29 million VND (about $1183) without battery. The company is targeting the younger generation, who often use motorcycles to commute to school.
The name of the motorcycle to be sold is “ICON e:”. It will be manufactured at the company’s Binh Phuoc plant in northern Vietnam and will initially be sold through authorized dealers in seven provinces and cities. The maximum speed is 48 km/h, and it takes about 8 hours to charge the battery from zero to full. The maximum distance that can be traveled on a full charge is 71 kilometers. Because it does not require a driver’s license, which can be obtained at age 18, it is expected to be used by high school students on their way to school.
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Record Motorcycle Production in Brazil
Motorcycle production and sales in Brazil reached record levels in January 2025,. Factories in Brazil produced 166,100 units, a 17.6% increase compared to January 2024 and 34% higher than December 2024. This was the best January performance since 2014, driven by expanded production capacity to meet growing demand. It is estimated that 1.88 million motorcycles will be produced in 2025, representing 7.5% growth compared to 2024.
Strong market demand and increased production capacity continue to drive industry growth in 2025.
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BMW To Produce Six New Motorcycles in Brazil
Fabio Ferraresi BMW Motorrad has unveiled plans for seven new motorcycle launches in 2025, including six models to be manufactured in Brazil. The R 1300 GS Adventure will lead these releases. Recently initiated at BMW’s Berlin plant, its production will begin at the Manaus (AM) facility in early 2025. The model features a new two-cylinder boxer engine delivering 145 hp at 7,750 rpm and 14 kgfm of torque at 6,500 rpm. Its market debut is scheduled for Q1 2025.
In addition to the R 1300 GS Adventure, BMW will produce six other new motorcycles in 2025 at the Manaus plant, bringing its Brazilian portfolio to 13 models. To support this expansion, the facility’s production capacity will increase by 10% in 2025. This follows a 2023 investment of US$ 10 million, which boosted assembly line capacity by 13%. The goal is to increase output by 33%, reaching 20,000 units / year.
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The Financial Challenges Facing KTM
Emiliano Marzoli In late November 2024, KTM, one of the world’s leading motorcycle manufacturers, declared bankruptcy due to mounting debts totaling nearly US$3.09 billion (€3 billion). The company has since entered self-administration under Austria’s insolvency laws, granting it a 90-day protection period from creditors1. This move is part of a broader effort to restructure and stabilize the company’s finances.
The financial troubles have led to a temporary halt in production at KTM’s Mattighofen factory until the end of February 2025. This pause aims to clear the backlog of unsold bikes, with approximately 130,000 units in stock, many of which do not meet the new Euro 5+ emissions standards. The halt in production is a significant step as KTM works to manage its inventory and reduce costs.
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2024 Global Motorcycle Market Estimated at $144 Billion
Michael Aistrup The global motorcycles market size is estimated to be valued at $144.1 billion in 2024 and is estimated to rise at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2033 and to be valued at $288.46 billion in 2033, according to research by Power Systems Research (PSR).
The unit sales of Motorcycles market are expected to reach 61.62 million by 2029 according to PSR. In the United States, the trend in the motorcycle market is shifting towards electric bikes, as consumers become more environmentally conscious.
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2032 Global ATV-SxS Market To Hit $22.9 Billion
GLOBAL REPORT
Michael Aistrup According to the latest research by Power Systems Research, the global ATV & SxS market size is valued at $13.54 billion in 2024 and is expected to expand at a CAGR of 6.87% during the forecast period, reaching $22.85 billion by 2032.
ATV stands for “All Terrain Vehicle.” An ATV is an off-road vehicle with handlebar steering and a motorcycle-style seat that can seat a driver and one passenger in tandem. ATVs are designed for a variety of uneven terrain and roads. A side-by-side vehicle (SxS) is an off-road vehicle known for its 4- to 6-wheel design, unique side-by-side bucket seat setup, and steering wheel and pedal drive system.
Source: Power Systems Research
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2023 Domestic MC Shipments Increase 4%
JAPAN REPORT
Domestic motorcycle shipments increased for the first time in two years to 376,720 units in 2023, up 4% from the previous year. Class 2 mopeds, which have relatively low maintenance costs, performed well, increasing 47% year-on-year. The shortage of semiconductors and the easing of logistics disruptions also contributed to the increase in shipments.
Class 1 mopeds (50cc and below) fell by 29% to 92,824 units. Class 2 mopeds (over 50cc and under 125cc) were up 47% to 149,655 units, light motorcycles (over 125cc and under 250cc) were up 16% to 66,630 units and small motorcycles (over 250cc) were down 6% to 67,611 units.
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E-Motorcycle Product Report
Motorcycle purists either love them or hate them, but electric motorcycles are fast becoming a popular reality. From daily commuters to off-roading to track racing, we’ve seen all kinds of electric bikes hit the road over the past couple of years. There’s an increasing array of e-bikes catering to riders of all shapes, sizes, and kinds coming to market.
Here is a small sample of some of the leading OEMs and their electric motorcycle products.
Can-AM/BRP. The first Can‑Am motorcycles are expected to hit the road before the end of 2024. The Canadian Can-AM team is testing bikes in all possible usage conditions, and early feedback from test riders is that two new models deliver a powerful and smooth riding experience. The models include the Can-Am Origin dual-sport and Can-Am Pulse street bike, both slated to launch in mid-2024. Both models are still undergoing testing while construction is underway for a new plant in Querétaro, Mexico, which will produce the electric bikes.
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Ridesharing Giant Gojek Converting Vehicles To EVs
SOUTHEAST ASIA: INDONESIA REPORT
Indonesian ridesharing giant Gojek plans to convert all its motorcycles to EVs by 2030. The adoption of EV motorcycles is now in full swing in Indonesia, the largest motorcycle market in Southeast Asia with annual sales of more than 5 million units.
Gojek, the country’s leading ridesharing and delivery company, is said to have over 2 million registered riders, including both motorcycles and cars. The full conversion to EV bikes is expected to contribute significantly to the Indonesian government’s goal of 9 million EV bikes by 2030.
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