OEMs Target India’s Premium MC Segment

INDIA REPORT

The dominance of Royal Enfield in the mid-segment of the premium motorcycle market (300cc-500cc) could be facing challenges from upcoming products. The Triumph Speed 400, a result of a joint development effort between Triumph and Bajaj Auto, and the Harley-Davidson X440, developed through a collaboration between Hero MotoCorp and Harley Davidson, are set to compete in this market segment.

In response, Royal Enfield plans to introduce three new models in the 350-450cc range within the next year.

The Indian motorcycle market has witnessed a favorable trend towards high-end bikes. The phenomenon of premiumization has gained momentum due to increasing income levels, a growing young population, shifting preferences, and a surge in product launches.

As a result, a growing number of buyers are now inclined towards high-end bikes. This market shift has prompted motorcycle manufacturers to introduce an expanded range of products in the higher cc segments.

Source: Power Systems Research OE Link Database

In the 350cc and above engine category, the market share of Royal Enfield is approximately 85%-90%. However, the company has been steadily increasing its sales volume in other categories through the introduction of new products.

Source: Hindu BusinessLine  Read The Article

We believe the segment of above-300cc motorcycles is expected to experience heightened competition in the upcoming months. However, it will be a difficult task for new bikes to catch the market leader, Royal Enfield.   PSR

Aditya Kondejkar is Research Analyst – South Asia Operations, for Power Systems Research

Aditya Kondejkar

Aditya Kondejkar is Senior Research Analyst – India for PSR Power Systems Research India Private Limited, PSR's office in Pune, Maharashtra, India. Aditya holds a bachelor's degree in mechanical engineering. Prior to joining PSR, Aditya worked as a QA-Warranty engineer at the Piaggio Vehicles engine plant, during which time he gained a great understanding of the engine powered vehicle and equipment industries. He further expanded his experience to include the B2B and B2C market research industry. His expertise in forecasting, analyzing qualitative insights and converting them into quantitative figures is essential in his work at PSR. Aditya is responsible for managing all of the OE Link™ data for India and other countries in the Indian Subcontinent region. He also supports the global team in custom project research and analysis and helps address client queries related to our data. Aditya's articles have been published in MOTORINDIA, and he is a regular contributor to PSR's PowerTALK newsletter and Quarterly Update Bulletin where he shares insights regarding forecast trends in the India market.

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