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Honda Launches Electric Bike for Business
Honda announced the “GYRO e:” and “GYRO CANOPY e:” as planned commercial models of electric three-wheeled scooters for business use that use replaceable batteries. The new models will be marketed as the Honda e: Business Bike series together with the BENLY e: business electric two-wheeled scooter, which has been sold to corporate customers since April 2020.
The GYRO series will be used in many business applications such as deliveries. The GYRO series is a three-wheeled model with one wheel in the front and two in the rear to increase stability, and there is also a “CANOPY” model with a roof and wipers that can handle a little rain.
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Gogoro Network Powered Through Innovative Solutions
To date, there have been over 151 million battery swaps, an average of 2.8 per second.

Erik Martin TAIPEI (Taiwan News) — Imagine being asked to design and build a totally new, green energy infrastructure for an entire country — from scratch.
This was the goal given to Gogoro Network (GN) General Manager Alan Pan (潘璟倫) by Gogoro founder and CEO Horace Luke (陸學森). Sitting down for an interview with Taiwan News, Pan described some of the issues electric scooters faced before Gogoro, including limited charging solutions due to lack of space in Taiwan and high battery and maintenance costs.
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New Wave of COVID-19 Cuts Brazil Motorcycle Production by 50%
Manaus-AM had the biggest impact of COVID 19 in Brazil and it is where Honda and other Motorcycle OEMs have production plants. Honda, responsible for over 80% of the production, had to stop twice in January due to the pandemic effects. The consequence is that the production in January 2021 fell by 50% when compared with January 2020 and by 27% when compared with December 2020.
Source: Press Release Read The Article
PSR Analysis: The demand for motorcycles remains high and the…
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NA Electric Motorcycle Segment Growing

Michael Aistrup Motorcycling in America is changing as industry leaders and new technology competitors are trying to attract newer/younger riders who want something different from Harley-Davidson’s big cruisers or screaming Japanese and European performance bikes.
The changes are in response to younger riders who are attracted to the efficiency and fun of two-wheel travel associated with e-motorcycles, while older riders are losing interest, or simply becoming unable to ride any longer.
At present, e-motorcycles remain a niche market. Riders are typically city dwellers in their early 40s–slightly younger than the average age of a U.S. motorcycle rider, which is 47, according to the Motorcycle Industry Council’s U.S. Motorcycle Owner Survey — and uses the bike to commute.
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Powersports Segment Growth Ignores COVID-19

Michael Aistrup While much of the North American economy slowed to a crawl after COVID-19 shutdowns in 2020, the powersports industry posted significant growth. Many people, weary of staying at home, found a cure for cabin fever while riding an off-road vehicle or experiencing socially distant spaces on trails. By all indications, the sales increase in powersports equipment has been one of the few bright spots in an otherwise grim COVID-19 economy.
According to Jeremy Jansen, senior vice president of Wells Fargo Commercial Banking’s distribution financing business, “What started out as a slight uptick has just taken off to record sales levels,” he said. “Dirt bikes, ATVs, side by sides, personal transport vehicles — everything in the book is retailing well above prior year.” After plummeting briefly in mid-March amid the initial shutdown, powersports sales skyrocketed in the ensuing months.
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Kawasaki To Spin Off Motorcycle and Engine Business
Kawasaki Heavy Industries said it will spin off its motorcycle and engine business in April 2021. The business is the only B2C business in KHI. By spinning off the business, the company aims to speed up decision-making and offer new products and services for consumers.
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Market Updates: PowerSports, Lawn & Garden and Marine
New Powerboat Retail Sales Up 8%

Michael Aistrup Data from the National Marine Manufacturers Association shows August was another strong month for new powerboat retail sales, which were up 8% year to date on a seasonally adjusted basis compared to a year ago.
New power boat retail sales did slowed in August following increases in the early summer months. Total sales were down 13 percent compared to July, while sales are still strong with increases across all major categories, year to date. Sales of saltwater fishing boats, tow boats, cruisers and yachts each had double-digit growth ranging from 11 percent to 15 percent, compared to 2019. PSR
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Powersports Industry Leading Economic Comeback
The Powersports industry–featuring ATVs, motorcycles and watercraft–appears to be leading the way on the road to economic recovery. According to Motorcycle & Powersports News magazine, this increased demand for powersports is helping values bounce back from historic lows.

Michael Aistrup According to Scott Yarbrough, senior analyst for motorcycle and powersports at Black Book: “After the first month of the COVID-19, shutdowns put a freeze on powersports values during the beginning of the spring selling season, and the second month saw dramatic declines.
This month values are up across the board, some by the largest amounts we have ever seen in a monthly update. A combination of surprisingly strong demand, coupled with drops in availability of units, has led to this resurgence in values,”
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Small Signs of Recovery in Japan’s Domestic Motorcycle Market

Akihiro Komuro While car sales have been hit hard by the Coronavirus disaster, there are small signs of a recovery in the Japanese domestic motorcycle market. According to the Japan Mini Vehicle Association, new motorcycle sales in April 2020 (125 to 250cc) were up 2.0% YOY to 7,772 units.
This is the fourth consecutive month of YOY growth. Some observers believe this is a rebound from the decline following the October 2019 sales tax hike. This growth also is partly due to the growing need by commuters to use motorcycles as an alternative to public transportation to avoid coronavirus.
