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Toyota–Maruti Realignment Reshapes Auto Future

Aditya Kondejkar The recent strategic announcements from Toyota and Maruti Suzuki mark the most significant supply-side shift in India’s auto sector in years. Both companies—already deeply linked through product sharing, technology exchange, and electrification strategies—are now doubling down on India as a long-term manufacturing hub.
Their parallel yet complementary decisions signal three major structural shifts: India’s rising importance in global automotive supply chains, the pivot toward future-ready platforms, and an attempt to stabilize costs amid global supply volatility.
Sources: Reuters Read The Article Read the Article
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Oil Crisis Makes Drivers Reconsider Electrics
The US-Israeli attack on Iran, and Iran’s retaliation has caused a massive rise in the costs of petrol and diesel. In the UK, petrol is up around 30% and diesel is up around 50%. In the USA, average gas prices were up by 33% in early April
There seems to be a never ending cycle of oil-related problems. In 2008, supply, demand and speculation caused a massive price hike. In 2022, Russia invaded Ukraine causing another oil price hike. And now, the US-Israeli attack on Iran has driven yet another price hike. The fundamental problem is that transportation remains totally dependent on oil, and oil prices are set by a very volatile global market.
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KTM Completes Strategic Realignment
April 2026 marks a pivotal month for KTM as it completes its transition under the Bajaj Mobility AG umbrella. Following a challenging 2025, the company launched the 2026/27 Freeride E, its most advanced electric off-road motorcycle to date. Produced at the expanded E-mobility Hub in Mattighofen, the new model features a 5.5 kWh MX50 battery and a 26 hp motor, representing a major leap in power-to-weight ratio for the brand.
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Selic Interest Rate Cut Has Limited Impact
The initial reduction in Brazil’s benchmark interest rate (Selic) is expected to have limited short-term impact on the automotive sector, according to industry assessments. Despite the start of a monetary easing cycle, financing conditions remain restrictive, with credit costs still elevated compared to historical averages.
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GAC Plans Vehicle Production in Brazil
Chinese automaker GAC has announced plans to establish vehicle production in Brazil as part of its strategy to expand its presence in Latin America. The initiative involves local manufacturing operations aimed at improving cost competitiveness, mitigating import tariffs and enabling greater alignment with local regulatory and market requirements. The company has been advancing its global expansion strategy with a portfolio that includes internal combustion engine (ICE), hybrid and battery electric vehicle (BEV) powertrains. Local production is expected to support supply chain development and improve access to financing mechanisms tied to domestic manufacturing, while strengthening the brand’s positioning in one of the region’s largest automotive markets.
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Ashok Leyland Takes Major Step Toward EV Leadership

Aditya Kondejkar Ashok Leyland’s move to develop and assemble its own battery packs marks one of its most strategically significant announcements in recent years. As India transitions toward a cleaner, multi-fuel commercial mobility ecosystem, this decision places the company at the center of the country’s electric commercial vehicle (ECV) transformation. The implications extend across technology, cost structure, competitive positioning, and long-term industry dominance.
At the core, battery packs account for 35–45% of an electric vehicle’s total cost, making them the single most influential factor in pricing and margins. By internalizing battery pack development, Ashok Leyland is aiming to break its dependence on third-party suppliers, reduce bill-of-materials cost, and secure tighter control over the EV value chain. This is crucial as global cell prices fluctuate and supply chains remain vulnerable to geopolitical shifts. In-house pack assembly gives the company cost stability, greater design flexibility, and freedom to optimize packs specifically for Indian duty cycles—ranging from stop-and-go urban e-buses to long-haul e-LCVs and future heavy-duty platforms.
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First Country To Ban Sale of Gas Cars Doing Fine
In 2024, Ethiopia made history by becoming the first country in the world to ban the sale and import of new internal combustion-powered vehicles. The decision was based on several factors, but, surprisingly, environmental reasons were quite low on the list.
The major reason for this seemingly bizarre action was economics. As a poor country with no oil reserves, Ethiopia was importing US$ 4 billion of refined fuel every year – US$ 4 billion may not seem like a big number, but to a country whose total budget is only US$ 14 billion, it’s massive.
The second major reason behind the decision was the completion of the Grand Ethiopian Renaissance Dam (GERD) which brings in massive amounts of energy to this energy poor country (it doubled the country’s generating capacity).
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Tesla Committing Automotive Suicide

Guy Youngs Following its Q4 2025 financial update, Tesla appears to be pivotally shifting away from its identity as a traditional automaker. By phasing out the Model S and X to focus on ‘Transportation as a Service,’ leadership is betting heavily on an autonomous-first business model.
And instead of building on that success, expanding into new segments, addressing affordability, and competing with the flood of new EVs from legacy automakers and Chinese competitors, the company that revolutionized the auto industry is walking away from it.
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India–Indonesia Auto Relationship Gains Strength

Aditya Kondejkar The evolving automotive relationship between India and Indonesia is increasingly defined by structured, government-linked procurement and industrial collaboration rather than routine export activity. Recent transactions involving Tata Motors, Mahindra & Mahindra, and Ashok Leyland signal a measurable expansion of India’s commercial vehicle footprint in Southeast Asia’s largest economy.
Indonesia’s infrastructure expansion, rural logistics formalization, and cooperative-based distribution programs have generated concentrated demand for light and medium commercial vehicles. Unlike fragmented retail-driven sales, these programs are characterized by bulk institutional procurement, creating predictable order pipelines and scale efficiencies for suppliers. Indian manufacturers, with established competencies in cost-optimized, durable vehicle platforms suited to emerging market operating conditions, have been able to secure sizeable allocations.
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Tesla’s 2025 Europe Data Shows Total Bloodbath

Guy Youngs The data is in for Tesla’s full year 2025 in Europe, and frankly, it’s a bloodbath across most major markets. Every market in Europe showed a substantial decline (ranging from -4.1% to -66.9%). There’s a single exception, Norway, and Tesla can’t even count on this market in 2026 because the growth in Norway was caused by changing regulations for 2026, that brought forward car purchases into the last two month of 2025.
According to registration data compiled from major European markets, Tesla saw its total volume drop from roughly 326,000 units in 2024 to just over 235,000 in 2025. That is a staggering 27.8% year-over-year decline
The truth is that this is an impressive demand cliff by any standard that points to significant brand problems, which are due to a mix of Elon Musk, Tesla’s CEO, becoming highly toxic, and Tesla’s EV lineup becoming stale amid tougher competition.
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