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PowerTALK™, August 2025
Download PDFIn the August 2025 PowerTALK News you can read about companies having second thoughts about hydrogen power, 2025 North America motorcycle production, possible changes in emission regulations for trucks, South Korea’s agreement with the US on tariffs, and Vietnam’s shift to EVs.
IN THIS ISSUE
ALTERNATIVE POWER REPORT
- Fortescue Cancels Flagship Hydrogen Projects
- Tesla Sales in Europe Are in Free-fall
- Magnetic Field Restructures Water to Boost Electrolysis Efficiency
- BP Drops 26 GW Green Hydrogen Plan in Australia
DATAPOINT: 2025 North America Motorcycle Production
NORTH AMERICA REPORT: Q2 2025 Truck Production Declining
SOUTH AMERICA/BRAZIL REPORT:- GWM Starts Testing Hydrogen Truck in Brazil
- Brazilian Mid-Size City at Forefront BEV Bus Transportation
- Hitachi Construction Machinery Plans Regional HQ in Chile
JAPAN REPORT: CEMA Sees 3% Decline in Construction Equipment
SOUTH KOREA REPORT: South Korea, US Agree on 15% Tariff
VIETNAM REPORT: Vietnam Shifts To EVs Under Government Leadership
CHINA: Dongfeng Plans To Sell 50% Stake in Honda Engine
INDIA: GST Reform Is Big Opportunity for OEMs -
2025 NA On-Road Motorcycle Production
Sign-up for DataPoint Reports944,000 units is the estimate by Power Systems Research of the number of On-Road Motorcycles expected to be produced in North America (U.S. and Mexico) in 2025.
An On-Road Motorcycle or Street Bike is a motorized two-wheeled vehicle that is street legal for sport and leisure activities. Motorcycles in this segment include features such as headlights, brake lights and turn signals.
This product information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information on engines, and OE Link™, a database of equipment manufacturers. PSR
For details, download the complete report above.
Carol Turner is Senior Analyst, Global Operations, for Power Systems Research
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BYD Delivers 90,000 vehicles to Thailand in three years

Akihiro Komuro BYD announced that it has delivered a cumulative total of 90,000 vehicles to the Thai passenger car market since entering it three years ago. Last year, BYD began producing EVs at its Thai plant. BYD is preparing to produce plug-in hybrid electric vehicles (PHVs) to further expand its market share.
BYD reported that 6,100 of the factory’s 6,900 employees are Thai nationals. BYD also announced that it will produce plug-in hybrid electric (PHV) sedans at the Thai factory. This will be the first time BYD has produced PHVs in Thailand. The factory has an annual production capacity of 150,000 vehicles. Expanding the range of models produced will increase consumer choice and the factory’s operating rate.
BYD entered the Thai passenger vehicle market in 2022 by exporting the EV SUV “ATTO3” from China. BYD is focusing on establishing local factories to expand into overseas markets. The Thai factory began operations in July 2024 and is positioned as BYD’s first full-scale passenger vehicle factory overseas.
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PowerTALK™, July 2025
Download PDFThe July 2025 PowerTALK News has reports on PSR’s Q2 2025 Truck Production Index, india’s strengthening used car market, South Korea’s ship building success, Mitsubishi’s plans to electrify its Forklift products, and Chinese machinery market share gains in Brazil
IN THIS ISSUE
ALTERNATIVE POWER REPORT
- Repsol Cancels 200MW Green Hydrogen Project
- Ethiopia Updates ICE Vehicle Import Ban
- Rare Earth Metal that Increases Battery Energy Density Identified
- Maersk Institute Was Right About Ship Batteries But Wrong on Price
DATAPOINT: 2025 U.S. Crawler Production
TRUCK PRODUCTION REPORT: Q2 2025 Truck Production Is Declining
EUROPE REPORT: Marine Exhibition 2025 Features Collaboration and Innovation
SOUTH AMERICA/BRAZIL REPORT:- Chinese Machinery Gains Market Share in Brazil
- Brazil Will Be Largest Mercedes Truck Market in 2025
JAPAN REPORT: Mitsubishi Logisnext To Electrify 90% of Its Forklifts
SOUTH KOREA REPORT: Major Shipbuilder Secures U.S. Military Ship Orders
CHINA: Heavy Duty Truck Group Signs Pact With Toyota
INDIA: Used Car Market Shifts Toward Sustainable Profitability -
US-EU Tariff Talks Reach Tentative Agreement

Emiliano Marzoli The United States and the European Union have reached a tentative trade agreement to avert a full-blown trade war as an Aug. 1, 2025, deadline for new US tariffs approaches. US President Donald Trump has indicated a new baseline tariff rate of 15% for most countries, pushing for reciprocal agreements.
This follows a similar deal with Japan, which saw a reduction from a threatened 25% to 15%. While discussions with the EU are ongoing, with both sides expressing optimism for a negotiated outcome, the EU has approved a retaliatory tariff package of up to 30% on €93 billion worth of US goods, to be activated if no agreement is reached. EU countries overwhelmingly supported these countermeasures, which would impact a wide range of US products from soybeans to aircraft.
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Europe Agricultural Machinery Business Sees Dip
The European agricultural machinery industry’s business climate index slightly dropped for the second consecutive month, reaching 0 points in July from +4. This decline primarily affected arable equipment, transportation, and components, unlike previous months when harvesting equipment and tractors saw deterioration.
Market confidence remains low in France, particularly for tractors, arable, and harvesting equipment, with Germany also performing poorly in these segments. Conversely, Spain, Poland, and the UK show strong confidence, leading the European market.

PowerTALK Reports