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Power Systems Research (PSR) is an international research company based in St. Paul, Minnesota, USA. It operates a second North America office in Detroit, Mich., and has offices in five other countries. PSR analysts have been collecting and analyzing global engine and powertrain data and information since 1976, and we use this data to develop targeted forecasts by industry segment and region.
Our team of experienced analysts works with OEMs, engine and component manufacturers, dealers, fleet managers and industry experts to compile detailed and focused data that has become an industry standard. It’s the leading source of global information on engines and power equipment powered by IC and alternate sources. Whether you need detailed global data, forecasts or customized local market studies, we can provide you with Data, Forecasting and Solutions. Let’s start today.
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Researchers Improve Sodium-Ion Batteries Almost 4X
The sodium-ion battery formula has some advantages over conventional lithium-ion batteries, including the use of non-flammable, abundant materials and the potential for cutting costs.
One of the areas for improvement is the anode materials. The graphite used in lithium-ion batteries is not a candidate because it can't store sodium. The consensus alternative has been hard carbon, a form of carbon that doesn't devolve into graphite under high heat. However, hard carbon can inhibit capacity during the…
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Hidden Cost of Europe’s Hydrogen Bus Experiment
This Clean Technica article notes, “Arthur Bus’s collapse in Poland marks the end of a story that had been quietly unraveling for some time. A hydrogen bus startup backed by public funding, municipal orders, and a planned manufacturing footprint failed before delivering a single customer vehicle.
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Tesla Semi Lines Up for $165M in California Incentives

Chris Fisher The update was initially reported by The Los Angeles Times.
Tesla reportedly is positioned to receive roughly $165 million in California clean-truck incentives for its Semi.
As per the Times, the Tesla Semi’s funding will come from California’s Hybrid and Zero-Emission Truck and Bus Incentive Project (HVIP), which was designed to accelerate the adoption of cleaner medium- and heavy-duty vehicles. Since its launch in 2009, the HVIP has distributed more than $1.6 billion to support zero-emission trucks and buses across the state.
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Alternative Power Report, January 2026
In the January 2026 issue of the Alternative Power Report produced by Power Systems Research and authored by Guy Youngs, you'll find articles on Tesla's very weak 2025 sales in Europe, CATL's winning position in the shipping electrification race, CATL's upgrade to its sodium-ion battery, and the possibility that China is running out of critical battery materials. Read these articles and more in the January Alternative Power Report today.&n…
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Tesla’s 2025 Europe Data Shows Total Bloodbath

Guy Youngs The data is in for Tesla’s full year 2025 in Europe, and frankly, it’s a bloodbath across most major markets. Every market in Europe showed a substantial decline (ranging from -4.1% to -66.9%). There’s a single exception, Norway, and Tesla can’t even count on this market in 2026 because the growth in Norway was caused by changing regulations for 2026, that brought forward car purchases into the last two month of 2025.
According to registration data compiled from major European markets, Tesla saw its total volume drop from roughly 326,000 units in 2024 to just over 235,000 in 2025. That is a staggering 27.8% year-over-year decline
The truth is that this is an impressive demand cliff by any standard that points to significant brand problems, which are due to a mix of Elon Musk, Tesla’s CEO, becoming highly toxic, and Tesla’s EV lineup becoming stale amid tougher competition.
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Sodium-Ion Battery Cell Cost Could Drop to $40/kWh
A report from the International Renewable Energy Agency (IRENA) notes that while it is still uncertain whether sodium-ion batteries (SIB) will become a disruptive alternative to lithium-ion (LIB) technology, they could offer significant cost-saving opportunities in applications such as electric vehicles and large-scale energy storage.
SIBs hold a potential advantage over LIBs due to the abundance and accessibility of sodium, a material that is considerably cheaper than lithium. IRENA says the price of sodium carbonate between 2020 and 2024 ranged between $100/ton and $500/ton, while the price of lithium carbonate over the same period of time ranged between $6,000/ton and $83,000/ton.
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CATL Winning Shipping Electrification Race
CATL’s batteries and energy management systems are already operating in roughly 900 ships and vessels, a figure that on its own should reframe how maritime decarbonization is discussed.
Shipping is, by its nature, conservative for structural reasons tied to safety, long asset lifetimes, and unforgiving certification regimes, so deployment at this scale signals that electrification is no longer a pilot exercise but operating infrastructure.
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North America Dumper/Tender Production
1,300 units is the estimate by Power Systems Research of the number of Golf Cars expected to be produced in North America during 2026.
Dumpers/Tenders are vehicles designed for carrying bulk material, often on building sites. Dumpers are distinguished from dump trucks by configuration: a dumper is usually an open 4-wheeled vehicle with the load skip in front of the driver, while a dump truck has its cab in front of the load.
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2026 Growth of 4.9% Seen in Truck Production

Chris Fisher Medium and heavy truck production in North America is expected to increase by 4.9% this year compared with 2025. While class 8 truck production is expected to increase by 6.1% this year, the industry continues to be negatively impacted by the weight of the tariffs, low freight demand, excess truck capacity and relatively high finance rates which is expected to continue through at least the first half of the year.
With regard to the implementation of the phase 3 GHG emission regulations, it will be later in the spring before the EPA finalizes any revisions to the standards. Many in the industry believe the EPA will retain the 0.035 g/hp-hr standard along with the 2027 implementation date but cancel the extended warranty requirements which would have added significant up-front cost to the trucks.
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EPA Won’t Delay 2027 NOx Rule, Plans Changes

Chris Fisher The U.S. Environmental Protection Agency is moving forward with the 2027 timeline for its heavy-duty NOx rule—currently set to take effect with the 2027 model year—but says changes are in store.
The American Trucking Associations (ATA), National Tank Truck Carriers, Truckload Carriers Association, and 49 state trucking associations in August penned a letter to EPA, asking the regulator to push implementation to 2031, citing “substantial compliance costs and operational burdens at a time when the trucking industry is already contending with historically difficult market conditions.”
Administrator Lee Zeldin in March announced that the EPA was reevaluating the Biden-era 2022 Heavy-Duty Engine and Vehicle rule that regulates oxides of nitrogen (NOx) and other emissions beginning with Model Year 2027.
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Lynn Olthof Vice President of Business Development
Lynn has over 30 years of sales and sales management experience. Currently at Power Systems Research, Lynn has direct responsibility for Business Development across 13 key industries including Construction, Agriculture, Commercial Vehicles, Recreational Products, Lawn and Garden and Marine. Overseeing the Global Account Management team, focused on driving revenue and growth by providing production, forecast and population data for IC engines, electric and hybrid powertrains to OEMs and suppliers across the world.
Prior to joining PSR, Lynn was the Director of Sales at Wards Automotive, a division of Informa and an Account Executive at IHS Markit (S&P Global). Additionally, Lynn spent over 20 years in various Sales and Management positions with the Hertz Corporation.
Lynn graduated from Northern Michigan University with a Bachelor of Science degree in Marketing. In her free time Lynn enjoys golfing, snow skiing, paddle boarding and spending time with family and friends.
Power Systems Research – Detroit
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Jack Prince Business Development Manager
Jack Prince brings over 25 years of business development and commercialization experience to the global automotive and mobility industries. He uses research and data to help clients identify market opportunities and improve business efficiency while enhancing product performance. Jack has advised emerging ventures on market discovery, product strategy, and investor engagement. His experience includes supporting global ventures in electromechanical systems, radar and sensor technologies, structural plastics, SaaS platforms, and vehicle access solutions. Jack holds a Bachelor of Science in Business Administration and is currently completing an Executive MBA at Michigan State University.
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