The Ford production plant in Sao Bernardo do Campo SP will be acquired by the COCA Group
During a meeting with governor João Doria, CAOA group, that currently assembly Hyundai cars and Chery-CAOA cars in Brazil, announced the acquisition of Ford Plant in São Bernardo do Campo-SP.
Ford will be producing trucks until October and CAOA assumes the production after that. CAOA announced they will produce Trucks and one model of Chery derived car. No details on the product line-up for trucks were disclosed yet. The transaction is estimated in R$ 1 Billion or US$ 250 Million in current exchange rate.
PSR Analysis: CAOA is likely to keep F-Series production at least until Proconve P8 (equivalent to Euro VI), when additional investment is necessary to introduce new technologies.
Ford had significant share at the LCV and lighter end of MHV segment and CAOA will leverage on this. On the Heavy end of MHV, there were rumors of Hyundai Trucks product line to be brought to Brazil. However, no official announcement so far. PSR will keep tracking movements and official announcements on this project to update our databases on production and forecasts.
Fabio Ferraresi
Fabio Ferraresi is Managing Director, South America at Power Systems Research, where he leads regional market intelligence, consulting activities, and business development across multiple equipment segments. He holds a Bachelor’s degree in Mechanical Engineering from the University of São Paulo (USP) and an MBA in Business Management from FGV and Ohio University. Fabio also holds Six Sigma Black Belt, CMQ-OE and CQE certifications from the American Society for Quality.
Prior to joining PSR in 2014, Fabio spent 13 years at Eaton Corporation in Brazil and China, where he held leadership roles including supplier development manager, supply chain manager, factory manager, and quality manager. His experience spans the automotive and industrial sectors across South America and Asia. He also serves as director at Grupo Engenho, a consulting firm focused on operational excellence and business transformation and volunteers on key committees of SAE Brazil and AEA, nonprofit organizations that support the development of policies related to the products PSR covers.
Fabio Ferraresi is Managing Director, South America at Power Systems Research, where he leads regional market intelligence, consulting activities, and business development across multiple equipment segments. He holds a Bachelor’s degree in Mechanical Engineering from the University of São Paulo (USP) and an MBA in Business Management from FGV and Ohio University. Fabio also holds Six Sigma Black Belt, CMQ-OE and CQE certifications from the American Society for Quality.
Prior to joining PSR in 2014, Fabio spent 13 years at Eaton Corporation in Brazil and China, where he held leadership roles including supplier development manager, supply chain manager, factory manager, and quality manager. His experience spans the automotive and industrial sectors across South America and Asia. He also serves as director at Grupo Engenho, a consulting firm focused on operational excellence and business transformation and volunteers on key committees of SAE Brazil and AEA, nonprofit organizations that support the development of policies related to the products PSR covers.
Fabio Ferraresi is Managing Director, South America at Power Systems Research, where he leads regional market intelligence, consulting activities, and business development across multiple equipment segments. He holds a Bachelor’s degree in Mechanical Engineering from the University of São Paulo (USP) and an MBA in Business Management from FGV and Ohio University. Fabio also holds Six Sigma Black Belt, CMQ-OE and CQE certifications from the American Society for Quality.
Prior to joining PSR in 2014, Fabio spent 13 years at Eaton Corporation in Brazil and China, where he held leadership roles including supplier development manager, supply chain manager, factory manager, and quality manager. His experience spans the automotive and industrial sectors across South America and Asia. He also serves as director at Grupo Engenho, a consulting firm focused on operational excellence and business transformation and volunteers on key committees of SAE Brazil and AEA, nonprofit organizations that support the development of policies related to the products PSR covers.
Fabio Ferraresi is Managing Director, South America at Power Systems Research, where he leads regional market intelligence, consulting activities, and business development across multiple equipment segments. He holds a Bachelor’s degree in Mechanical Engineering from the University of São Paulo (USP) and an MBA in Business Management from FGV and Ohio University. Fabio also holds Six Sigma Black Belt, CMQ-OE and CQE certifications from the American Society for Quality.
Prior to joining PSR in 2014, Fabio spent 13 years at Eaton Corporation in Brazil and China, where he held leadership roles including supplier development manager, supply chain manager, factory manager, and quality manager. His experience spans the automotive and industrial sectors across South America and Asia. He also serves as director at Grupo Engenho, a consulting firm focused on operational excellence and business transformation and volunteers on key committees of SAE Brazil and AEA, nonprofit organizations that support the development of policies related to the products PSR covers.
Fabio Ferraresi is Managing Director, South America at Power Systems Research, where he leads regional market intelligence, consulting activities, and business development across multiple equipment segments. He holds a Bachelor’s degree in Mechanical Engineering from the University of São Paulo (USP) and an MBA in Business Management from FGV and Ohio University. Fabio also holds Six Sigma Black Belt, CMQ-OE and CQE certifications from the American Society for Quality.
Prior to joining PSR in 2014, Fabio spent 13 years at Eaton Corporation in Brazil and China, where he held leadership roles including supplier development manager, supply chain manager, factory manager, and quality manager. His experience spans the automotive and industrial sectors across South America and Asia. He also serves as director at Grupo Engenho, a consulting firm focused on operational excellence and business transformation and volunteers on key committees of SAE Brazil and AEA, nonprofit organizations that support the development of policies related to the products PSR covers.
