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Meet Us at Automec
Automec, held in Sao Paulo April 22-26, 2025, is the leading event in Latin America in the Replacement and Repair sectors for light, heavy and commercial vehicles, and a team from Power Systems Research (PSR) will be there to report on the happenings. Event organizers expect more than 1,500 exhibitors and as many as 100,000 attendees.
Fabio Ferraresi, Director-Business Development-South America, for Power Systems Research (PSR), and Ivo Garcia Lopes, Senior Associate Consultant, will be at the fair.…
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Agrishow 2025. We’ll Be There.
Agrishow (April 28 – May 2, 2025) is the biggest and most important agricultural technology trade show in Brazil and one of the largest in the world. Fabio Ferraresi, Director-Business Development-South America, for Power Systems Research (PSR), and Heitor Aguiari, Agricultural Analyst, will be at the fair. More than 195,000 attendees are projected to visit the show, which will cover 520,000 square meters. You can read show reports on LinkedIn, powersys.com and in our PowerTALK newsletter.  …
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FPT Industrial Supplies Agrale Engine
FPT Industrial has partnered with Agrale to supply the N60 CNG engine, powered by natural gas and biomethane, for the MA 11.0 GNV chassis. In Latin America, FPT increases it presence in the gas-powered bus market, supplying urban transport systems with low-emission engines that support decarbonization and air quality improvements while reducing CO₂ emissions.
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Dutch OXBO Launches First Plant in Brazil
A new equipment factory was opened in Uberaba, Triângulo Mineiro, March 13. With an investment of US$ 50 million, it created about 70 direct jobs in its first year.
The 96,000-square-meter facility focuses on developing, manufacturing, and providing technical support for coffee harvesters, corn seed equipment, and other agricultural machinery. It will also supply equipment for harvesting acerola, peas, and green corn in Brazil.
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Ford CEO Warns Tariffs Will Hurt US Auto Industry
As automakers brace for new tariffs on imports from Mexico and Canada, Ford’s CEO Jim Farley is warning the extra costs would be “devastating.” Farley said the threats are already creating “chaos” and “a lot of costs” for the US auto industry.
So far, however, “what we’re seeing is a lot of cost and a lot of chaos,” Farley added. Ford is looking for ways to build up inventory in the US to soften the blow of Trump’s tariffs.
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Transportation Freedom Act Affects Emissions

Chris Fisher A bill introduced in the U.S. Senate this month seeks to repeal heavy-duty emissions standards, eliminate new and existing emissions waivers granted to states, set a national standard for emissions and more.
The “Transportation Freedom Act,” as the legislation is known, was introduced by Sen. Bernie Moreno (R-Ohio) and co-sponsored by Sens. Tim Sheehy (R-Montana), Jim Banks (R-Indiana) and James Justice (R-West Virginia). It includes several provisions related to heavy-duty truck emissions standards, as well as provisions addressing light- and medium-duty vehicles.
Notably, the bill would repeal Phase 3 of the Environmental Protection Agency’s Greenhouse Gas Emissions Standards for Heavy-Duty Vehicles. The Phase 3 GHG rule, finalized last year, ramps up CO2 emissions standards for trucks between model years 2027 and 2032.
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Brazil Vehicle Production Best Since 2021
Brazil’s vehicle production in the first two months of 2025 reached 393,000 units, the highest since early 2021, marking a 15% increase compared to the same period in 2024. February demonstrated a significant 14.6% rise from the previous year and a 24% increase from January.
In the first bimester, car and light commercial vehicle production were at 289,800 units, up 12.5%, while Truck production was 20,000 units, up 10.5% and Bus chassis production was 4,000 units, up 11%.
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Kubota Plans Tractor Plant in India, Doubling Production

Akihiro Komuro Kubota plans to build a tractor factory in India, open that will be operational by 2030. The investment is expected to be in the tens of billions of yen. The annual production volume will be increased to approximately 240,000 units, double the current volume.
India accounts for about half of the global tractor market in terms of volume, but Kubota’s market share in the country is only about 25%. The company aims to increase sales by developing new products in cooperation with the local manufacturer it has acquired.
Currently, it produces about 120,000 units a year at three factories, including Escorts, which it acquired in April 2022 for about $953,020,000 USD (140 billion yen). Its production capacity is 170,000 to 180,000 units, but it is expected to fall short of that in the next five years.
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Kia To Offer Corporate Clients Custom EVs
Kia is launching a new range of EVs that can be easily modified to meet different interior and design needs and will begin selling a mid-size van in Korea in July. The company is currently in talks with about 100 companies in the transportation and logistics industry. Although global EV sales are currently sluggish, Kia hopes to develop a new revenue stream by promoting the fact that the specifications of these vehicles can be changed to suit the needs of different industries.
“We have opened up a new paradigm with our customized EVs.” The CEO spoke with great enthusiasm at Kia’s EV Day event in Spain. The company unveiled the first production model of the “PV5,” a mid-size van that is the first in a series of independently developed EVs called “Platform Beyond Vehicle” (PBV).
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Notes on Jakarta Construction Equipment Market

Editor’s Note: For a brief period from Feb. 8 – 12, I visited the Indonesian capital, Jakarta, and conducted interviews with several people involved in the construction equipment industry. Here is a summary of the country and the stories I heard from industry experts.
Country Profile: Population 280 million, median age 29.7, and 90% of the population is Muslim. Comprises over 17,000 islands. The current capital is Jakarta, but due to worsening problems of land subsidence and air pollution, a plan has been made to move the capital to Nusantara, and construction of the new capital has already begun.
PSR Analysis: Chinese-made construction machinery is rapidly gaining popularity in the Indonesian market, where price is a key consideration–the initial cost is on average about 20% cheaper than Japanese or Western brands. The quality of Chinese-made machines has improved dramatically compared recently, and the after-sales service is also responsive, making it easy for buyers to select them.
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