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Automec 2025: Innovation and Transformation
Download PDFAutomec 2025 offered a comprehensive showcase of emerging technologies and set the tone for the industry’s future in electrification, connectivity, and advanced diagnostics.
São Paulo – (April 22 – 26, 2025) Automec 2025 reaffirmed its standing as Latin America’s premier trade fair for automotive parts, equipment, and services. Hosting more than 1,500 brands and over 90,000 visitors, the key theme of the events were sustainable mobility, digital transformation, and the professionalization of the repair chain.
Accelerated Electrification. Exhibitors at Automec 2025 focused heavily on supporting this transition with products such as High-efficiency EV charging modules, Battery cooling and heating solutions, and Modular platforms and retrofitting kits for fleet conversion.
Component Innovation. Multiple players showcased system-level improvements including Enhanced thermal management systems, Scalable battery pack architectures, and Power electronics adapted for multi-voltage applications. PSR
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Agrishow 2025. We’ll Be There.
Agrishow (April 28 – May 2, 2025) is the biggest and most important agricultural technology trade show in Brazil and one of the largest in the world. Fabio Ferraresi, Director-Business Development-South America, for Power Systems Research (PSR), and Heitor Aguiari, Agricultural Analyst, will be at the fair. More than 195,000 attendees are projected to visit the show, which will cover 520,000 square meters. You can read show reports on LinkedIn, powersys.com and in our PowerTALK newsletter.  …
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Record Motorcycle Production in Brazil
Motorcycle production and sales in Brazil reached record levels in January 2025,. Factories in Brazil produced 166,100 units, a 17.6% increase compared to January 2024 and 34% higher than December 2024. This was the best January performance since 2014, driven by expanded production capacity to meet growing demand. It is estimated that 1.88 million motorcycles will be produced in 2025, representing 7.5% growth compared to 2024.
Strong market demand and increased production capacity continue to drive industry growth in 2025.
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BMW To Produce Six New Motorcycles in Brazil
Fabio Ferraresi BMW Motorrad has unveiled plans for seven new motorcycle launches in 2025, including six models to be manufactured in Brazil. The R 1300 GS Adventure will lead these releases. Recently initiated at BMW’s Berlin plant, its production will begin at the Manaus (AM) facility in early 2025. The model features a new two-cylinder boxer engine delivering 145 hp at 7,750 rpm and 14 kgfm of torque at 6,500 rpm. Its market debut is scheduled for Q1 2025.
In addition to the R 1300 GS Adventure, BMW will produce six other new motorcycles in 2025 at the Manaus plant, bringing its Brazilian portfolio to 13 models. To support this expansion, the facility’s production capacity will increase by 10% in 2025. This follows a 2023 investment of US$ 10 million, which boosted assembly line capacity by 13%. The goal is to increase output by 33%, reaching 20,000 units / year.
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