Ford’s Potential Return to India

INDIA REPORT
Aditya Kondejkar

Ford Motor Co’s unexpected decision to retain its factory in Tamil Nadu and its potential plans for the assembly of the latest Endeavour signals a potential shift in strategy towards a stronger focus on electric vehicles (EVs) and leveraging India as an export hub.

This analysis delves into the implications of Ford’s potential emphasis on EVs and its ability to capitalize on India’s Production-Linked Incentive (PLI) schemes for exports.

Globally, under its current CEO, Jim Farley, Ford is focused on the electrification and digital transformation of core segments in which it is a leader, namely trucks, SUVs, commercial vehicles, and performance cars.

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Recharging Slows Electrification of HD Trucks

CHINA REPORT
Jack Hao
Jack Hao

In 2022, the penetration rate of new energy units in the commercial vehicle market exceeded 10%, and the penetration rate of heavy-duty trucks was close to 5%. The new energy subsidy policy was scheduled to be withdrawn at the end of 2023, but data for the January to October period is basically the same as the previous year. The share of new energy units for the commercial vehicle segment is far lower than the market share of 30.4% for new energy passenger vehicles.

With the accelerated adjustment of China’s transportation structure, it is expected that by 2025, the national railway and water freight volume will increase by 10% and 12%, respectively, compared to 2020, while the road freight volume will relatively decrease. In this context, bulk and ultra long-distance road transportation will gradually exit the market, and the advantages of short and point-to-point road trunk transportation with radii of around 500 kilometers and 300 kilometers will be further highlighted.

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Hyundai Shifts EV Plans, Introduces Genesis Hybrid

SOUTH KOREA REPORT

Hyundai Motor Company is developing a hybrid vehicle for its Genesis luxury brand. The company had planned to focus on EVs and FCVs for the Genesis, which will be launched after 2025. The recent slowdown in the growth of the EV market has forced the company to change its strategy.

According to industry insiders, Hyundai Motor is developing a hybrid engine and related systems for the Genesis, which is expected to be launched in 2025. Hybrid models will be added to the mainstream GV80 and GV70 models. The company plans to expand its HV lineup under the Hyundai Motor and Kia brands as well, having decided to introduce HVs under its luxury car brands due to the risk of slumping sales if it continues to shift more toward EVs. Hyundai Motor’s HV sales in 2023 were up 53% from the previous year to approximately 380,000 units.

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E-Battery Technology Increases Opportunities

Michael Aistrup

As battery technology increases, the opportunities for battery-powered equipment continue to grow, especially in the Lawn & Garden and recreational products segments. The factors of reduced weight, increased charging capacity and lower cost are making battery-powered equipment more attractive to consumers and commercial users in these segments.

Lawn & Garden. The capacity of lithium-ion battery technology to meet the horsepower needs of the homeowner and the commercial landscaper has grown significantly in the last couple of years. Battery-powered lawn and garden equipment can now match the power of traditional gas-powered lawn and garden equipment. Some brands now have available 56V which is more than double what was the standard power available. Batteries now charge quicker, last longer, and can hold a charge indefinitely.

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