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KTM Grapples with Restructuring Efforts
Emiliano Marzoli The KTM Group, under the parent company Pierer Mobility AG, is currently navigating significant financial headwinds. Late November 2024 saw KTM AG enter a 90-day period of self-administration, a form of insolvency protection, burdened by approximately €3 billion in debt.
This move initiated a critical restructuring phase aimed at stabilizing the company’s financial position. A key milestone was reached in late February 2025 when creditors approved KTM’s restructuring plan, agreeing to a 30% debt repayment by May 23, 2025. This agreement hinged on KTM successfully raising €600 million by this crucial deadline, leading to an active search for potential investors.
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Honda To Launch Electric Motorcycles in Vietnam
Akihiro Komuro Honda plans to launch an electric motorcycle in Vietnam this month. The suggested retail price is less than 29 million VND (about $1183) without battery. The company is targeting the younger generation, who often use motorcycles to commute to school.
The name of the motorcycle to be sold is “ICON e:”. It will be manufactured at the company’s Binh Phuoc plant in northern Vietnam and will initially be sold through authorized dealers in seven provinces and cities. The maximum speed is 48 km/h, and it takes about 8 hours to charge the battery from zero to full. The maximum distance that can be traveled on a full charge is 71 kilometers. Because it does not require a driver’s license, which can be obtained at age 18, it is expected to be used by high school students on their way to school.
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Record Motorcycle Production in Brazil
Motorcycle production and sales in Brazil reached record levels in January 2025,. Factories in Brazil produced 166,100 units, a 17.6% increase compared to January 2024 and 34% higher than December 2024. This was the best January performance since 2014, driven by expanded production capacity to meet growing demand. It is estimated that 1.88 million motorcycles will be produced in 2025, representing 7.5% growth compared to 2024.
Strong market demand and increased production capacity continue to drive industry growth in 2025.
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BMW To Produce Six New Motorcycles in Brazil
Fabio Ferraresi BMW Motorrad has unveiled plans for seven new motorcycle launches in 2025, including six models to be manufactured in Brazil. The R 1300 GS Adventure will lead these releases. Recently initiated at BMW’s Berlin plant, its production will begin at the Manaus (AM) facility in early 2025. The model features a new two-cylinder boxer engine delivering 145 hp at 7,750 rpm and 14 kgfm of torque at 6,500 rpm. Its market debut is scheduled for Q1 2025.
In addition to the R 1300 GS Adventure, BMW will produce six other new motorcycles in 2025 at the Manaus plant, bringing its Brazilian portfolio to 13 models. To support this expansion, the facility’s production capacity will increase by 10% in 2025. This follows a 2023 investment of US$ 10 million, which boosted assembly line capacity by 13%. The goal is to increase output by 33%, reaching 20,000 units / year.
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The Financial Challenges Facing KTM
Emiliano Marzoli In late November 2024, KTM, one of the world’s leading motorcycle manufacturers, declared bankruptcy due to mounting debts totaling nearly US$3.09 billion (€3 billion). The company has since entered self-administration under Austria’s insolvency laws, granting it a 90-day protection period from creditors1. This move is part of a broader effort to restructure and stabilize the company’s finances.
The financial troubles have led to a temporary halt in production at KTM’s Mattighofen factory until the end of February 2025. This pause aims to clear the backlog of unsold bikes, with approximately 130,000 units in stock, many of which do not meet the new Euro 5+ emissions standards. The halt in production is a significant step as KTM works to manage its inventory and reduce costs.
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2023 Global E-Bike Market Hit US$38.3 Billion
Michael Aistrup The E-bike market size was estimated at USD 38.3 billion in 2023 and is forecast by Power Systems Research to increase to $97.3 B in 2033 with a CAGR of 9.77% between 2024 and 2033. Cities globally are investing in dedicated bike lanes, charging stations, and bike-sharing initiatives for facilitating easier e-bike usage. Moreover, consumers are drawn to the substantial cost savings offered by electric solutions compared to conventional vehicles.
E-Bike Market Trends. Several important technological trends have boosted the production and sales of e-bikes.
- Battery Technology. Improved batteries provide lighter weight, lower cost, longer range and quicker charging times.
- Smart features, such as GPS navigation, app connectivity, and digital displays enhance the user experience, making e-bikes more appealing and user-friendly.
- Shared micro-mobility is part of the public transportation ecosystem. As a flexible transportation option with comparatively low overhead and operation costs, shared micro-mobility can complement higher-volume fixed-route transit services by offering mobility services for many trips at a lower per-traveler cost.
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Global Snowmobile Market Forecast for $2.42 Billion
Michael Aistrup The Global Snowmobile Market size was valued at $1.62 billion in 2023, according to Power System Research, and is estimated to register a CAGR of 5.1% between 2023 and 2031 with a projected market value of $2.42 billion in 2032.
Source: Power Systems Research
North America Is Major Snowmobile Market
According to the International Snowmobile Manufacturers Association (ISMA), 82% of snowmobile sales are in North America.
Source: Power Systems Research
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2024 Global Motorcycle Market Estimated at $144 Billion
Michael Aistrup The global motorcycles market size is estimated to be valued at $144.1 billion in 2024 and is estimated to rise at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2033 and to be valued at $288.46 billion in 2033, according to research by Power Systems Research (PSR).
The unit sales of Motorcycles market are expected to reach 61.62 million by 2029 according to PSR. In the United States, the trend in the motorcycle market is shifting towards electric bikes, as consumers become more environmentally conscious.
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Bajaj, TVS Enter CNG Two-Wheeler Market
INDIA REPORT
Aditya Kondejkar
Bajaj Auto has recently launched the Freedom 125, the world’s first CNG-powered two-wheeler, generating significant buzz in the Indian market. This innovative move has boosted Bajaj’s market position and also inspired other manufacturers, like TVS, to explore CNG options.The Freedom 125, priced between Rs 95,000 and Rs 1.10 lakh, offers an impressive CNG mileage of 102 km/kg, which appeals to environmentally conscious consumers and those looking for cost-effective fuel alternatives.
Source: CNBCTV18: Read The Article
TVS Motor Company is set to follow Bajaj’s lead by developing the Jupiter 125, which will be the first scooter to feature a factory-fitted CNG (compressed natural gas) kit. Slated for launch early next year, the Jupiter 125 is aimed to compete directly with Bajaj’s Freedom 125, offering similar pricing and dual fuel options.
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