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50% Tariff Turns European Machinery into Gold
Emiliano Marzoli In recent weeks, the US has expanded its 50% tariff on steel and aluminum to over 400 derivative products, creating a new, complex trade landscape with the EU. This goes beyond raw materials and now includes a wide array of manufactured goods. The EU has a new deal with the US, which introduces a 15% tariff ceiling on a large portion of European exports, including strategic sectors like vehicles. However, the 50% metal tariffs override this, a development that has caused alarm in Europe’s industrial sectors. The deal is a “first step,” with both sides still working out details, but the high metal tariffs remain a source of significant uncertainty and a point of contention.
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Alternative Power Report, September 2025
In the September 2025 issue of the Alternative Power Report produced by Power Systems Research and authored by Guy Youngs, you’ll find articles on another major OEM dropping EV plans, an article on falling battery prices, a new more powerful and flexible EV battery from CATL, India’s EV pickup revolution and much more. Read the September Alternative Power Report today. PSR
Guy Youngs is Forecast and Technology Adoption Lead at Power Systems Re…
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Another Major Automaker Is Abandoning Big EV Plans
Guy Youngs Yet another big name in automaker is pulling back on its EV plans, blaming slower than expected demand for electric vehicles. Volkswagen’s luxury sports car brand, Porsche, has announced that it no longer plans to build EV batteries in-house.
Cellforce, Porsche’s high-performance EV battery company, will shrink and only focus on research and development, rather than production. In a statement, Porsche blamed “the slower ramp-up” of EVs and “challenging market conditions” in its biggest markets, the US and China, for the changes.
Porsche plans to continue offering internal combustion engine (ICE), hybrid, and all-electric options across every segment “well into the 2030s.”
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2025 North America Scooter Production
DATAPOINT
481,000 units is the estimate by Power Systems Research of the number of Scooters expected to be produced in North America during 2025.
Scooters/Minibikes/Mopeds are motorized 2-wheeled vehicles used primarily for recreational.
This product information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™, which provides information on engines, and OE Link™, a database of equipment manufacturers. …
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Truck Demand Expected To Remain Soft into 2026
Chris Fisher How things have changed. Less than a year ago the industry was gearing up for a huge 2026 class 8 truck pre-buy ahead of the phase 3 GHG emission regulations that would add significant cost to the price of a truck. Road freight was expected to rebound after the post covid freight recession, and the heavy truck replacement cycle was expected to begin. OEMs filled dealer lots in anticipation of strong demand starting in early to mid-2025 and lasting through all of 2026.
As a result of very strong freight shipments and supply chain disruptions during the Covid era, fleets were purchasing as many trucks as possible which resulted in very high truck sales from 2022 – 2024. This resulted in truck overcapacity within the market.
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Brazil Vehicle Exports Hit Highest Level in Seven Years
Fabio Ferraresi By the month of August 2025, Brazil’s automotive exports reached 57,100 vehicles, marking the highest monthly level since June 2018. This figure represents a 19.3% increase over July and a 49.3% increase compared to August 2024. Argentina played a pivotal role, accounting for 59% of the country’s annual exports.
From January to August, total exports summed 313,300 units, up 12.1% compared to the same period in 2024. Production stood at 247,000 vehicles in August, nearly flat from July (+3%) but down 4.8% year-on-year. Overall production in the year reached 1.743 million units, an increase of 6% over 2024. Domestic market performance remained largely stable, with 225,400 vehicle registrations in August, though the average daily sales were slightly below 2024 levels at 10.7 thousand per day, raising caution for the final quarter
Source: Automotive Business
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