On March 31, EU ministers met to discuss the global shortage of around 11million barrels of oil per day. At the meeting, European Commissioner Dan Jørgensen urged nations to outline measures to reduce the use of oil and gas, particularly in transportation. The effective closure of the Strait of Hormuz has caused panic within Europe. As a result, the EU has been advised to consider biofuels as an alternative to fossil fuels.
Unlike America, Europe is struggling to find sources of oil that are either not in Russia nor the Middle East. As a result the European Union has been advised to look again at Biofuels.
In its full-year 2025 financial report, the Traton Group highlighted a significant divergence between global market headwinds and a resilient European core. While total unit sales for the Group declined by 9%, the MAN Truck & Bus brand demonstrated remarkable localized strength, recording a 30% surge in incoming orders for 2025 compared to 2024. This increase brought MAN’s total order volume to 100,000 vehicles, driven predominantly by high replacement demand in the EU27+3 region and strong performance in the bus and van segments.
Parallel to this commercial growth, MAN is finalizing the transition of the Lion’s Coach E into series production. Following its world premiere at Busworld Europe in late 2025 and the successful completion of rigorous winter trials in the Arctic Circle in March 2026, the Lion’s Coach E is the first battery-electric coach from a major European OEM to enter serial production at the Ankara facility, with first customer deliveries slated for later this year.
Industry Implications. The 30% year-on-year order increase (2025 vs. 2024) underscores a “decoupling” of European fleet demand from the broader global freight recession seen in North America and Brazil. For MAN, this growth is a critical endorsement of its “full-liner” strategy, proving that its diversified portfolio—particularly in urban buses and light vans—provides a necessary buffer when the heavy-duty truck market fluctuates.
The launch of the Lion’s Coach E represents a high-stakes strategic play to capture the “last frontier” of transport electrification: long-haul travel. By being the first major European manufacturer to move from prototypes to a dedicated serial production line in 2026, MAN is effectively setting the technical benchmark for the industry. This first-mover advantage is bolstered by the use of shared components from the MAN eTruck program, allowing for rapid scaling and providing a mature solution for tour operators facing imminent “Zero Emission Zone” restrictions across European capitals. PSR
In March, the government of India released the draft proposal for TREM V emission norms, setting in motion what could become the most significant regulatory transition for the off-highway sector since the adoption of TREM IV.
Covering construction equipment, agricultural machinery, mining vehicles, and gensets, the proposed norms represent a decisive push towards global alignment, tighter emission control, and advanced digital monitoring.
TREM V aims to sharply reduce particulate matter, nitrogen oxides, and ultrafine particle emissions by mandating technologies such as diesel particulate filters (DPF), selective catalytic reduction (SCR) systems, enhanced engine calibration, and robust onboard diagnostics. While this brings India closer to frameworks like EU Stage V, it also sets the stage for a disruptive cost cycle for OEMs and customers alike. Early estimates indicate that machine prices may rise between US$ 1,600-US$ 3,200 (₹1.5–3 lakh) depending on horsepower and engine configuration, creating immediate uncertainty around demand planning and inventory strategies.
Power Systems Research has added two members to its team of analysts and account executives. Jack Prince, joins as a Business Development Manager in Ann Arbor, MI, and Jansmin Reichert comes aboard as a Junior European Market Research Analyst in our Brussels office.
Jack Prince
Jasmin Reichert
Jack Prince brings more than 25 years of business development and commercialization experience to the global automotive and mobility industries. He uses research and data to help clients identify market opportunities and improve business efficiency while enhancing product performance.
Jack has advised emerging ventures on market discovery, product strategy, and investor engagement. His experience includes supporting global ventures in electromechanical systems, radar and sensor technologies, structural plastics, SaaS platforms, and vehicle access solutions. Jack holds a Bachelor of Science in Business Administration and is currently completing an Executive MBA at Michigan State University.
Jasmin Reichert is our Junior European Market Research Analyst operating out the Brussels office. She will be responsible for developing European market research and production data analysis for original equipment and engine applications for Power Systems Research’s OE Link™ and EnginLink™ databases.
Jasmin specializes in public affairs and digital policy, and she has experience in EU tech regulation and strategic research. Prior to joining Power Systems Research, Jasmin worked in European parliamentary research, and on technology policy and on technology in the economy. She graduated from Passau University in Bavaria, with a degree in European Studies. She also holds a Master’s degree in European and East Asian Governance. Jasmin joined Power Systems Research Feb. 1, 2026. PSR
Tesla reportedly is positioned to receive roughly $165 million in California clean-truck incentives for its Semi.
As per the Times, the Tesla Semi’s funding will come from California’s Hybrid and Zero-Emission Truck and Bus Incentive Project (HVIP), which was designed to accelerate the adoption of cleaner medium- and heavy-duty vehicles. Since its launch in 2009, the HVIP has distributed more than $1.6 billion to support zero-emission trucks and buses across the state.
Boot Düsseldorf 2026 welcomed more than 200,000 visitors over nine days (Jan. 17-25) and hosted about 1,500 exhibitors from 120 countries. The show was about the same size as that of the 2025 event, but last year’s show drew exhibitors from only about 67 countries.
Boot once again confirmed its position as the world’s leading indoor boat show. The event covered the entire spectrum of the marine industry, including motorboats, yachts and superyachts, catamarans, sailing boats, outboard and electric boats, engines, power generation systems, equipment and components, as well as touristic services, charter companies, and boating clubs.
The superyacht industry enters 2026 in a phase of measured growth, supported by strong fundamentals. After several years of rapid expansion, the market is stabilizing and becoming more strategic, rather than slowing down. The global superyacht market reached approximately USD 21.6 billion in 2025 and is projected to grow to USD 45.16 billion by 2032, reflecting sustained long-term confidence in the sector. Today, more than 5,000 superyachts over 24 meters are in operation worldwide.
In 2025, 470 superyachts were sold globally, marking a 19.8% increase compared to 2024. Around 250–300 newly built yachts were delivered, including 10 yachts over 100 meters, a record year. Approximately 45% of market demand comes from charter activity, highlighting the importance of commercial readiness and high-quality guest experiences.
The Federal National Education Development Fund (FNDE), part of Brazil’s Ministry of Education, has revoked the public tender for the purchase of approximately 7,500 school buses under the Programa Caminho da Escola scheduled for 2026. The cancellation was formally published in early February 2026 to align the procurement with a new law on tax exemptions, which altered fiscal conditions for vehicles eligible in the program.
Brazil’s truck market started 2026 in significant decline. A total of 6,379 units were registered in January, representing a drop of approximately 30% compared to January 2025 (9,131 units) and a 34% decrease versus December 2025 (9,765 units), according to data from Fenabrave (National Federation of Motor Vehicle Distribution).
Market leadership in the month was shared by Volkswagen Caminhões e Ônibus and Mercedes-Benz, each holding around 27% market share. They were followed by Volvo, Scania, Iveco, DAF and Foton.
In 2025, the Vietnamese motorcycle market experienced strong growth, with sales increasing by 14.9% year-on-year to approximately 3.4 million units. This made it the second-largest market in Southeast Asia, after Indonesia. Indonesia maintained its top position as the region’s largest market with 6.55 million units sold, though its growth rate was limited to 0.6%. Meanwhile, the Philippines recorded 2.37 million units (+2.8% year-over-year), Thailand recorded 1.73 million units (+9.8% year-over-year), and Malaysia recorded 613,893 units (+3.5% year-over-year).
In Vietnam, the rapid expansion of electric motorcycles is reshaping the market structure. Alongside domestic companies, Chinese firms are accelerating investment in electric motorcycles, aided by stricter environmental regulations. Hanoi’s plan to restrict internal combustion engine vehicles starting in mid-2026 is further accelerating the shift towards electric vehicles.
