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Hitachi Construction Plans Regional HQ in Chile
Fabio Ferraresi Hitachi Construction Machinery Co., Ltd. plans to establish a regional headquarters in Chile to oversee and expand its operations in Latin America. The move shifts the focus from solely selling new machinery to localizing parts supply and service support, enabling faster responses to dealers and customers.
Following the end of its joint venture with Deere & Company in 2022, the company has been independently growing in the Americas, initially prioritizing North America. The decision for a Chile-based HQ reflects cultural and operational differences from North America, as well as Chile’s importance in the mining dump truck market.
Source: Hitachi Press Release Read The Article
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Chinese Machinery Gains Market Share in Brazil
Fabio Ferraresi Chinese machinery now accounts for 30% of Brazil’s market, up from 18% a decade ago. The agricultural sector, once dominated by local firms, now sees 13.2% of its machines coming from China. Abimaq warns of risks to domestic manufacturers, including loss of market and post-sales service challenges.
Despite concerns, 2025 shows recovery: agricultural machinery sales rose 22.8% through May, construction equipment 17.3%. Abimaq, the Machinery OEM association, urges government support and…
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Brazil May Surpass Europe in Ag Machinery Sales
Fabio Ferraresi Deere & Company estimates that Brazil will become its second-largest global market within the next five to ten years, surpassing Europe in sales of tractors, harvesters, and other agricultural equipment.
The forecast is based on the expansion of Brazilian agricultural production, particularly soybeans, corn, and sugarcane. According to Cristiano Correia, Vice President of Production Systems for Latin America, “no other region shows a compound growth rate in grain production comparable to Brazil’s over the next decade.”
The Illinois-based company is holding its first Investor Day in Brazil in over a decade in 2025, gathering around 40 investors from North America, Europe, and Asia.
Deere projects a 27% increase in Brazil’s planted grain area by 2035 and expects corn-based ethanol production to double during the same period.
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Agrishow 2025 Provides Equipment Innovations
Fabio Ferraresi Agrishow 2025, held April 28-May 2, 2025, in Ribeirão Preto, São Paulo, confirmed Brazil’s leadership in Agricultural innovation. The show spotlighted sustainable tech, automation, and digital solutions, with both business and attendance increasing since the last show in 2024. The focus: boosting productivity, reducing environmental impact, and preparing for a tech-driven ag future.
Four representatives of the Power Systems Research South America Office representatives attended the 30th edition of Agrishow, Latin America’s premier agricultural technology fair. The event showcased cutting-edge machinery, sustainable solutions, and the latest in precision agriculture.
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