If current trends continue, Brazil is set to once again become Mercedes-Benz’s largest truck market worldwide, surpassing Germany as it did in 2023. This outlook was confirmed by Achim Puchert, global CEO of Mercedes-Benz Trucks and former head of the Brazilian operation from 2022 to 2024.
During a brief 12-hour visit to the São Bernardo do Campo plant for the relaunch of the Axor heavy-duty truck line, Puchert emphasized Brazil’s importance: “Brazil is a key market due to its size, sales potential, and future opportunities. We’ve had good results, and I remain confident in its potential.”
According to Puchert, Brazil’s operation regained profitability following a restructuring plan launched in 2022. Despite high interest rates, he believes Brazil continues to outperform Germany and Europe, which are facing economic and political challenges.
Source: Autodata Read The Article
PSR Analysis:. Mercedes strong performance in Brazil is followed by the sales profile, with strong decrease in Heavy Duty Segment (Class 7 and 8) and growth in Light and Medium Segment (Class 3 thru 6), where Mercedes is well positioned and competes mostly with Volkswagen Truck and Bus and Iveco slightly behind the two major players. Other players with portfolios concentrated on Heavy Duty, Volvo, Scania and DAF, have different scenarios, as you will be able to check in our OE Link Production Database. PSR
