After freezing all investment last year due to the Covid-19 pandemic, GM is now resuming its investment program of 10 billion of Brazilian Reais, equivalent to US$ 2 billion. The program funds new vehicles, infotainment systems, as well as modernization of the plants in Sao Paulo state.
PSR Analysis: GM has kept and amplified their market leadership position in Brazil. In 2020, they moved into second place. Their continuous investment on new products and productivity has been recognized by the market. PSR
Fabio Ferraresi is Director Business Development, South America, for Power Systems Research
