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2024-02-27

Japanese Car Share Plummets in Thailand, China Gains

THAILAND REPORT
Akihiro Komuro
Akihiro Komuro

The share of Japanese automakers in Thailand’s new car market, once considered a “stronghold for Japanese cars,” is plummeting. This is due to the rapid adoption of electric vehicles due to the government’s preferential policies and the rise of Chinese manufacturers focusing on electric vehicles. Thailand is also the largest automobile manufacturing base in Southeast Asia, and this could affect the entire regional market. According to a tally by Toyota Motor’s Thai subsidiary, the nine Japanese giants will have a combined market share of 77.8% in 2023. They once held a 90% share, but the 2023 mark was 7.6 percentage points lower than the previous year.

In Thailand, companies that import EVs can receive a subsidy of up to 150,000 baht (about $600,000) per vehicle and a tariff reduction of up to 40% if they sign a memorandum of understanding with the government. More than 10 companies, including Chinese EV giant BYD, have signed the MOU because of the lower selling price.

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2024-02-23

2024 NA ATV Production: 281,000 Units

281,000 units is the estimate by Power Systems Research of the number of ATVs expected to be produced in North America in 2024.

NA ATVs – Feb 2024Download

ATV is short term for All Terrain Vehicle. This vehicle commonly has four wheels and is designed to be driven off road. It seats one person, or sometimes two, one in front of the other. ATVs are utilized in a variety of activities that include recreation, sport and military related needs. 

This product information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information on engines, and OE Link™, a database of equipment manufacturers.

Exports: Mexico, up to 45% worldwide, andUnited States, up to 30% worldwide. As of 2022, approximately 60% of the ATVs Suzuki made in its Rome, GA, facility remained in the U.S. while the remainder were sold internationally.

Market Share:  With combined plant totals of 26%, Polaris leads in production of 4-Wheeled ATVs in North America.  In second position is Honda with 25%; third, is Yamaha with 16%.

Carol Turner is Senior Analyst, Global Operations at Power Systems Researech