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Sany Challenges Komatsu’s Grip on Indonesian Construction Machinery Market

Akihiro Komuro The battle between major Japanese and Chinese construction machinery companies is intensifying in Indonesia. As the growth of the Chinese market slows, China’s Sanichi Heavy Industries is accelerating its overseas expansion in search of new sources of revenue.
Komatsu, which has a stronghold in Southeast Asia, is responding by introducing mid-priced machines and expanding its maintenance bases. Who will dominate the growing market following China will also affect the power structure of the construction equipment market in Asia.
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China-led Proton Is Revitalized

Akihiro Komuro Sales of Malaysia’s national carmaker Proton are booming, with its market share in the country reaching 27.3 % in February, hot on the heels of another national carmaker, Produa’s 38.8 %. This is not a single month irregularity; for the full year 2020, the rate is 20.5%. For the full year 2020, the share is 20.5%, almost doubling in just two years from a record low of 10.8% in 2018. This is the first time in seven years that the market share has recovered to the 20% level.
The turning point of the turnaround offensive was a capital/business alliance with a Chinese manufacturer: in September 2017, the company accepted a 49.9% stake from Geely Automobile’s parent company and began importing the right-hand drive version of the X70 SUV, which it produces and sells in China, at the end of 2018. As soon as this became a hit, the company switched to domestic assembly in Malaysia at the end of 2019, and introduced an additional small SUV, the X50, in September 2020.