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Agrishow 2025 Provides Equipment Innovations
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Fabio Ferraresi Agrishow 2025, held April 28-May 2, 2025, in Ribeirão Preto, São Paulo, confirmed Brazil’s leadership in Agricultural innovation. The show spotlighted sustainable tech, automation, and digital solutions, with both business and attendance increasing since the last show in 2024. The focus: boosting productivity, reducing environmental impact, and preparing for a tech-driven ag future.
Four representatives of the Power Systems Research South America Office representatives attended the 30th edition of Agrishow, Latin America’s premier agricultural technology fair. The event showcased cutting-edge machinery, sustainable solutions, and the latest in precision agriculture.
Agrishow 2025 show drew 197,000 visitors, up slightly from 195,000 in 2024, and the 800+ exhibitors matched last year’s count. This year’s show floor covered 520,000 square meters, down slightly from 530,000 square meters in 2024.
However, business deals reportedly hit R$14.6 billion (US$2.6B), a 7% rise over 2024’s R$13.6B.
Important Insights
The Power Systems Research (PSR) representatives who attended the show spoke with many Agricultural Equipment Executives to get their perception on the business environment in the Agricultural segment. After a challenging period with a nearly 37% contraction between 2022 and 2024, there is a positive expectation for recovery on Brazil’s agricultural machinery industry. PSR
Fabio Ferraresi is Director, Business Development South America, for Power Systems Research
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AUTODATA Power Systems Research
Carlos Briganti, Managing Director South America Operations for Power Systems Research (PSR), participated in a major article on the future of diesel in trucks and buses in the March 2025 issue of AUTODATA magazine.
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Interest Rates Hurt Brazil Heavy Truck Production
Fabio Ferraresi Heavy truck production in Brazil fell 3.7% in Q1 2025 versus the same period in 2024, totaling 16,700 units, according to Anfavea. The decline is attributed to high interest rates (Selic), which have limited fleet renewal despite a record grain harvest.
Heavy truck sales also dropped 7% in the quarter, with 13,000 units registered.
OEM Performance – Heavy Trucks: Volvo: 3,900 units sold (+4% YoY); Scania: 3,500 units (−17%), and Mercedes-Benz: 2,100 units (−13.5%)
Despite the contraction in the heavy segment, total truck production grew 8.2%, reaching 31,700 units. The Medium-duty truck segment production was 8,900 units (+28.5%) and the Light-duty truck production was 4,500 units (+10%)
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Automec 2025: Innovation and Transformation
Download PDFAutomec 2025 offered a comprehensive showcase of emerging technologies and set the tone for the industry’s future in electrification, connectivity, and advanced diagnostics.
São Paulo – (April 22 – 26, 2025) Automec 2025 reaffirmed its standing as Latin America’s premier trade fair for automotive parts, equipment, and services. Hosting more than 1,500 brands and over 90,000 visitors, the key theme of the events were sustainable mobility, digital transformation, and the professionalization of the repair chain.
Accelerated Electrification. Exhibitors at Automec 2025 focused heavily on supporting this transition with products such as High-efficiency EV charging modules, Battery cooling and heating solutions, and Modular platforms and retrofitting kits for fleet conversion.
Component Innovation. Multiple players showcased system-level improvements including Enhanced thermal management systems, Scalable battery pack architectures, and Power electronics adapted for multi-voltage applications. PSR
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Agrishow 2025. We’ll Be There.
Agrishow (April 28 – May 2, 2025) is the biggest and most important agricultural technology trade show in Brazil and one of the largest in the world. Fabio Ferraresi, Director-Business Development-South America, for Power Systems Research (PSR), and Heitor Aguiari, Agricultural Analyst, will be at the fair. More than 195,000 attendees are projected to visit the show, which will cover 520,000 square meters. You can read show reports on LinkedIn, powersys.com and in our PowerTALK newsletter.  …
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