Hyundai Shifts EV Plans, Introduces Genesis Hybrid

SOUTH KOREA REPORT

Hyundai Motor Company is developing a hybrid vehicle for its Genesis luxury brand. The company had planned to focus on EVs and FCVs for the Genesis, which will be launched after 2025. The recent slowdown in the growth of the EV market has forced the company to change its strategy.

According to industry insiders, Hyundai Motor is developing a hybrid engine and related systems for the Genesis, which is expected to be launched in 2025. Hybrid models will be added to the mainstream GV80 and GV70 models. The company plans to expand its HV lineup under the Hyundai Motor and Kia brands as well, having decided to introduce HVs under its luxury car brands due to the risk of slumping sales if it continues to shift more toward EVs. Hyundai Motor’s HV sales in 2023 were up 53% from the previous year to approximately 380,000 units.

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Rolls-Royce Reports 16% Revenue Growth in 2023

EUROPE REPORT 
Natasa Mulahalilovic
Natasa Mulahalilovic

Rolls Royce Power Systems Business Unit, based in Friedrichshafen, Germany, reported sales of EUR 4.56 billion in fiscal 2023, a 16% increase over 2022. Operating profit hit 10.2%, up from 8.4% in 2022.

The operating profit increase is due to the investments in transformation and process optimization, implementation of a new commercial policy, better cost, and stock management.

Strong demand for standby power generation especially for data centers, implementation of the “From bridge to the propeller” strategy for large yachts, and development of an energy storage systems in Europe integrating renewable energies into the Duch public grid have contributed significantly to the revenue growth.

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Kubota Unveils First Fuel Cell Tractor

JAPAN REPORT
Akihiro Komuro
Akihiro Komuro

On March 28, Kubota unveiled the first prototype of a fuel cell-powered tractor. Although no release date has been set, the company will consider installing fuel cells in unmanned, automated tractors. Kubota is also developing battery-powered agricultural equipment, but the company believes that hydrogen-powered fuel cells will be effective for medium-large sized agricultural equipment.

Kubota is rushing to commercialize fuel cells because it believes demand will grow in developed countries such as Japan, Europe and the United States as a result of the trend toward decarbonization. The prototype machine has about 60 horsepower and has three hydrogen tanks installed above the cabin, which are used in Toyota’s Mirai fuel cell car. It generates electricity by reacting hydrogen with oxygen to power the engine. In the experiment, a tractor was equipped with a plowing unit to till the soil.

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CATL, Yutong Launch Long-life EV Battery

CATL has launched a battery pack with Yutong Bus Co to power commercial vehicles like buses and trucks. Yutong said the new battery packs will be used in upcoming electric vehicles and that the new long-lasting EV battery has zero degradation through the first 1,000 cycles.

The new EV battery pack, made with CATL, has a 932,000 mile (1.5 million km), 15-year warranty. Yutong calls the long-life battery an industry first. The bus manufacturer introduced another battery with a 10-year and 621,000 mile (1 million km) lifespan.

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