As part of our ongoing effort to collect industry intelligence and information on new products, analysts from Power Systems Research regularly attend major trade shows around the world. We share our findings with you in these Show Reports.
Agrishow 2025, held April 28-May 2, 2025, in Ribeirão Preto, São Paulo, confirmed Brazil’s leadership in Agricultural innovation. The show spotlighted sustainable tech, automation, and digital solutions, with both business and attendance increasing since the last show in 2024. The focus: boosting productivity, reducing environmental impact, and preparing for a tech-driven ag future.
Four representatives of the Power Systems Research South America Office representatives attended the 30th edition of Agrishow, Latin America’s premier agricultural technology fair. The event showcased cutting-edge machinery, sustainable solutions, and the latest in precision agriculture.
Hannover Messe (March 31 – April 4, 2025) is the world’s leading annual trade fair for industrial technology, and the show delivered: AI and automation are now real, not hype. Hydrogen and sustainability took center stage. Canada’s partnership boosted global collaboration. The show proved industry is ready for a digital, green future — if you’re not innovating, you’re falling behind.
This year’s theme, “Energizing a Sustainable Industry” with a sharper focus on AI, automation, and sustainability. More than 127,000 visitors from 150 countries attended the show and more than 4,000 exhibitors, similar to 2024, participated. There was a significant increase in Canadian participation (225 exhibitors in 2025 vs. 83 in 2024).
Automec 2025 offered a comprehensive showcase of emerging technologies and set the tone for the industry’s future in electrification, connectivity, and advanced diagnostics.
São Paulo – (April 22 – 26, 2025) Automec 2025 reaffirmed its standing as Latin America’s premier trade fair for automotive parts, equipment, and services. Hosting more than 1,500 brands and over 90,000 visitors, the key theme of the events were sustainable mobility, digital transformation, and the professionalization of the repair chain.
Accelerated Electrification. Exhibitors at Automec 2025 focused heavily on supporting this transition with products such as High-efficiency EV charging modules, Battery cooling and heating solutions, and Modular platforms and retrofitting kits for fleet conversion.
Component Innovation. Multiple players showcased system-level improvements including Enhanced thermal management systems, Scalable battery pack architectures, and Power electronics adapted for multi-voltage applications. PSR
The complete Automec 2025 Show Report will be available for downloading soon.
MUNICH (April 7–13, 2025)–Bauma 2025 returned to its traditional April slot, after the 2022 edition was held in October due to the pandemic, and it was a huge success.
Power Systems Research (PSR) sent a team to Bauma to research new products and developing industry trends. This report was produced by analysts in the team using AI tools to research and compile information.
The Bauma CHINA 2024 trade show, held at the Shanghai New International Expo Centre from November 26-29, showcased a significant evolution in the global construction machinery industry. The event expanded to 330,000 square meters, featuring 3,542 exhibitors from 32 countries and attracting 281,488 visitors from 188 nations, a remarkable recovery from the pandemic-impacted 2020 edition.
This year’s exhibition highlighted trends such as electrification, sustainable technologies, digital innovations, and intelligent system integration. Chinese manufacturers like Dingli, LGMG, and Sinoboom demonstrated dominance, presenting groundbreaking products in new energy and hybrid solutions, while the presence of Western manufacturers was notably reduced.
For more information on the OEM products market, visit OE Link, the Power Systems Research proprietary OEM products database.
The 35th MOVIMAT show brings together the entire integrated logistics chain for Latin America. Held in conjunction with the 2024 Fenatran International Road Cargo Transport Show in São Paulo, Brazil, the event attracted a diverse range of exhibitors, including buyers from industries such as distribution, wholesale, retail, and e-commerce, as well as the latest integrated solutions focused on Industry 4.0.
Over the five days of the fair, MOVIMAT provided an opportunity to explore new product launches, establish connections, and gain deeper insights into the forklift segment, particularly in terms of production and sales levels.
Notably, there was significant attention on the rapid growth of Lithium-Ion battery technology in the region. The South America Power Systems Research (PSR) team attended the event to learn more about these developments and the companies that are making them happen. PSR
Heitor Greco Aguiari is Analyst – Industrial and Off Highway at Power Systems Research
Fabio Ferraresi Dir. Business Development South America
Fabio Ferraresi holds a Bachelor degree in Mechanical Engineering from the University of São Paulo, and he received his MBA in Business Management from Fundação Getúlio Vargas. He also holds CMQ-OE and CQE certifications from American Society for Quality. He has experience in automotive business in South America and Asia. He has worked for Eaton Corporation for 12 years in Brazil and China in positions such as supplier development manager, supply chain manager, factory manager and quality manager. Fabio also serves as business development director of Grupo Engenho, a consulting company with activities in business management and Operational excellence. Fabio joined the Power Systems Research team in 2014.
Fenatran is one of the largest transport and logistics fairs in Latin America. It is held every other year in São Paulo, Brazil. This year it was held Nov. 4 – 8 and, as usual, introduced significant launches in the road transport sector, focusing on innovation, sustainability, and connectivity.
This year’s edition featured 600 exhibitors, including 74 new brands, spread across an area of over 100,000 m²; more than 60,000 people attended. The Power Systems Research team in South America visited the show to monitor trends
For more information on the marine market, visit MarineLink, the Power Systems Research proprietary marine products database.
More than 600 exhibitors from the marine pleasure industry showed off their latest models of boats, yachts, marine equipment and other products and services at the 47th annual Cannes Yachting Festival, Europe’s biggest in-water event, just closed its doors. The event ran Sept. 10-15.
An estimated 50,000 visitors attended the festival and got an excellent note for organization from all participants and visitors. The next year’s edition will be held Sept. 9-14, 2025.
The electric marine market has been very dynamic in the last 10 years and electric products and accessories were very popular at the show. Investments in research and development of new technologies and their implementation into boats have been extremely high.
General Observations. The core topics at HANNOVER MESSE included artificial intelligence, hydrogen, energy management, connected and intelligent production, and the new Manufacturing-X data ecosystem.
More than 4,000 exhibitors presented their solutions and welcomed 130,000 visitors from around the globe. There seemed to be a very large Chinese contingent at the show (both as visitors and exhibitors), as well as a large number of local governments, universities and startups. There seemed to be a predominance of exhibitors showing bearings, copper fittings, cables and components as well as systems / electronics companies.
There was also a large number of independent robots in evidence, ranging from robotic dogs and robotic servers to robotic messengers following pre planned routes.
The Power Systems Research team in Brazil attended Automec 2023 this month, the show dedicated to the On Highway aftermarket. It’s the show that features main components manufacturers selling in Aftermarket.
This year’s edition took place April 25-29 at São Paulo Expo where more than 1500 brands were shown by 450 international exhibitors from 12 countries, in seven international pavilions.
More than 90,000 attendees visited the show(20% above last edition), with 30% of returning rate, coming from all regions of Brazil and 60 countries. The estimated volume of business is US$ 6 Billion (R$ 29,5 Billion).
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