Agrishow 2025, held April 28-May 2, 2025, in Ribeirão Preto, São Paulo, confirmed Brazil’s leadership in Agricultural innovation. The show spotlighted sustainable tech, automation, and digital solutions, with both business and attendance increasing since the last show in 2024. The focus: boosting productivity, reducing environmental impact, and preparing for a tech-driven ag future.
Four representatives of the Power Systems Research South America Office representatives attended the 30th edition of Agrishow, Latin America’s premier agricultural technology fair. The event showcased cutting-edge machinery, sustainable solutions, and the latest in precision agriculture.
Agrishow 2025 show drew 197,000 visitors, up slightly from 195,000 in 2024, and the 800+ exhibitors matched last year’s count. This year’s show floor covered 520,000 square meters, down slightly from 530,000 square meters in 2024.
However, business deals reportedly hit R$14.6 billion (US$2.6B), a 7% rise over 2024’s R$13.6B.
Important Insights
The Power Systems Research (PSR) representatives who attended the show spoke with many Agricultural Equipment Executives to get their perception on the business environment in the Agricultural segment. After a challenging period with a nearly 37% contraction between 2022 and 2024, there is a positive expectation for recovery on Brazil’s agricultural machinery industry. PSR
Fabio Ferraresi is Director, Business Development South America, for Power Systems Research
