News: PowerTALK

2020-12-21

Kia Motors Targets Growth in Rural Markets

Aditya Kondejkar

Kia Motors is expanding its network and targets to reach 300 touchpoints by the end of the year. Further, the company will now focus on expansion in tier-IV and upcountry markets, which will further penetrate the Indian market.

The company is identifying the nerves of Indian customers. It has rightly understood that one of the critical factors in purchasing a car is consumers’ proximity to the brand. Hence, even before the first product (Seltos) launch in the market, it had a wide-spread network in 160 cities with 265 touchpoints.

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Daimler India Adopts Aggressive Dealer Strategy

Daimler India, which recently set up 10 new touchpoints, plans to have at least 350 dealerships across India in the next two years as it looks to deepen market penetration.

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In September, DICV announced plans to grow its BharatBenz dealer network by 10%, exceeding 250 outlets by the end of 2020. With the opening of these new touchpoints, the company moves a step closer to cutting the distance between dealerships from 160 km to 120 km. The company is expanding strategically. The touchpoints are located on leading national and state highways, improving DICV’s golden quadrilateral coverage.

Along with increasing domestic reach, the company is focusing on the export market. Post announcement of the production-linked incentive (PLI) scheme, the company plans to invest in the country. The new investment could be used to increase the localization levels of components to avail the PLI. Furthermore, India has moved to BS-VI norms (equivalent euro 6 norms), it will be relatively easier for the company to cater to domestic as well as an export market with the same engines (with few moderations).   PSR

Aditya Kondejkar is Research Analyst – South Asia Operations – for Power Systems Research

Magni, Bobcat Reach New Heights

Emiliano Marzoli
Emiliano Marzoli

Magni TH, an Italian manufacturer of material handling equipment, has signed an agreement with Bobcat to supply a range of rotating telehandlers (RTH) between 18 and 39 meters. 

The new machines will be produced in Italy, by Magni TH, with the Bobcat branding and stage V engines.  In order to achieve demand Magni has already developed a new facility, allowing the company to produce 3500 rotating telehandlers per year, once at full capacity.  This agreement will allow Magni to grow significantly according to their president and founder, Riccardo Magni.

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Powersports Segment Growth Ignores COVID-19

Michael Aistrup
Michael Aistrup

While much of the North American economy slowed to a crawl after COVID-19 shutdowns in 2020, the powersports industry posted significant growth. Many people, weary of staying at home, found a cure for cabin fever while riding an off-road vehicle or experiencing socially distant spaces on trails. By all indications, the sales increase in powersports equipment has been one of the few bright spots in an otherwise grim COVID-19 economy.

According to Jeremy Jansen, senior vice president of Wells Fargo Commercial Banking’s distribution financing business, “What started out as a slight uptick has just taken off to record sales levels,” he said. “Dirt bikes, ATVs, side by sides, personal transport vehicles — everything in the book is retailing well above prior year.” After plummeting briefly in mid-March amid the initial shutdown, powersports sales skyrocketed in the ensuing months.

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2020-12-17

2020, A Year to Forget for MHV; 2021 Is Looking Better

Chris Fisher
Chris Fisher

SUMMARY: In this article we provide a global overview on a regional basis of the medium and heavy commercial vehicle market (GVWR > 6 MT’s) along with current trends and OEM happenings in North America.

NORTH AMERICA. MHCV production in North America is expected to decline by 35% in 2020 compared to 2019.  However, orders for class 8 trucks improved significantly in Q4 2020 as large fleets placed their orders for a 2021 build.  This appears to signal an improvement in demand for 2021 as the market aligns itself with the expected freight level moving forward.  The consumer segment was strong during the last half of the year and the industrial segment is now expected to improve, as well. 

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First Electric Highway Buses Start Operation in Southern Brazil

Fabio Ferraresi
Fabio Ferraresi

Intercity transportation of passengers by highway buses started in a new phase with the beginning of the operation of the first full electric plug in bus.   It is  Marcopolo Viaggio 1050 bus, assembled on BYD D9A 20.410 chassis, operated by Turis Silva. This initiative is also supported by EDP Smart, a division of Energy Solutions of EDP, a company of the electrical segment.

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Ford Transit To Be Produced in Uruguay and Sold in Brazil

Ford announced this month the production of the LCV Transit in Uruguay; it will be sold in South America countries, mainly Brazil. The LCV will be built in partnership with Nordex, which belongs to the Antelo group. Both companies have invested around US$ 50 million and the project will create 200 jobs.  Nordex has extensive experience in the Uruguay market producing heavy trucks and passenger cars.

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KAMAZ Starts Development of Euro-6 Engine

Project “Tibet” is going on in R&D center of KAMAZ. Within this project, OEM is performing work on creation of an inline 6 cylinder engine, the KAMAZ-910.40 that meets the Euro-6 Emission standard. The initial prototype of the engine has been assembled.

New engine should have NOX reduced in 5 times, particles – in 2,5 times, ammonia – in 2,5 times, comparing to its predecessor. There are also stricter requirements to engine diagnostics.

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