Magni TH, an Italian manufacturer of material handling equipment, has signed an agreement with Bobcat to supply a range of rotating telehandlers (RTH) between 18 and 39 meters.
The new machines will be produced in Italy, by Magni TH, with the Bobcat branding and stage V engines. In order to achieve demand Magni has already developed a new facility, allowing the company to produce 3500 rotating telehandlers per year, once at full capacity. This agreement will allow Magni to grow significantly according to their president and founder, Riccardo Magni.
The agreement covers several regions: Europe, Russia, Middle East, Africa and South America.
Source: Forklift Action Read The Article
PSR Analysis: This agreement will boost Magni production figures, and Bobcat Sales. According to our database OE Link™, Bobcat is one of the most recognised manufacturer of rigid telescopic boom forklifts, 3rd by volumes in Europe. With the addition of this new line of products, Bobcat cat could be able to leverage its brand to penetrate a new market.
At the same time Magni can reinforce their position as one of the leaders in Rotating Telehandlers (RTH). Currently, the Italian OEM is producing some 500 units of RTH per year. While initially we do not expect a strong pick up in volume, due, in part to the current unfavourable macro-economic conditions, we expect to see in the coming three years figures above 1000, positioning the company in closer competition to the market leaders Manitou and Merlo. PSR
Emiliano Marzoli is Manager – European Operations, for Power Systems Research
