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Trump Tariffs Impact NA Truck Market

Chris Fisher It appears the two main goals for implementing US trade tariffs: to bring more manufacturing jobs to United States and to negotiate more favorable trade agreements to reduce the trade deficit with the rest of the world, could negatively impact the North American medium and heavy truck market. In 2024, the United States trade deficit was $918.4 billion which was a 17% increase from 2023.
April 9, President Trump paused his reciprocal tariffs on most countries for 90 days. The tariffs for most countries would be reduced to 10% during this period. Canada and Mexico will not be impacted by the 10% tariff for goods trading under the U.S.-Mexico-Canada Agreement. However, tariffs on imported Chinese goods were raised to 145% after the Chinese implemented retaliatory tariffs on goods exported into China from the United States.
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Meet Us at Automec
Automec, held in Sao Paulo April 22-26, 2025, is the leading event in Latin America in the Replacement and Repair sectors for light, heavy and commercial vehicles, and a team from Power Systems Research (PSR) will be there to report on the happenings. Event organizers expect more than 1,500 exhibitors and as many as 100,000 attendees.
Fabio Ferraresi, Director-Business Development-South America, for Power Systems Research (PSR), and Ivo Garcia Lopes, Senior Associate Consultant, will be at the fair.…
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FPT Industrial Supplies Agrale Engine
FPT Industrial has partnered with Agrale to supply the N60 CNG engine, powered by natural gas and biomethane, for the MA 11.0 GNV chassis. In Latin America, FPT increases it presence in the gas-powered bus market, supplying urban transport systems with low-emission engines that support decarbonization and air quality improvements while reducing CO₂ emissions.
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Ford CEO Warns Tariffs Will Hurt US Auto Industry
As automakers brace for new tariffs on imports from Mexico and Canada, Ford’s CEO Jim Farley is warning the extra costs would be “devastating.” Farley said the threats are already creating “chaos” and “a lot of costs” for the US auto industry.
So far, however, “what we’re seeing is a lot of cost and a lot of chaos,” Farley added. Ford is looking for ways to build up inventory in the US to soften the blow of Trump’s tariffs.
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Transportation Freedom Act Affects Emissions

Chris Fisher A bill introduced in the U.S. Senate this month seeks to repeal heavy-duty emissions standards, eliminate new and existing emissions waivers granted to states, set a national standard for emissions and more.
The “Transportation Freedom Act,” as the legislation is known, was introduced by Sen. Bernie Moreno (R-Ohio) and co-sponsored by Sens. Tim Sheehy (R-Montana), Jim Banks (R-Indiana) and James Justice (R-West Virginia). It includes several provisions related to heavy-duty truck emissions standards, as well as provisions addressing light- and medium-duty vehicles.
Notably, the bill would repeal Phase 3 of the Environmental Protection Agency’s Greenhouse Gas Emissions Standards for Heavy-Duty Vehicles. The Phase 3 GHG rule, finalized last year, ramps up CO2 emissions standards for trucks between model years 2027 and 2032.
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Brazil Vehicle Production Best Since 2021
Brazil’s vehicle production in the first two months of 2025 reached 393,000 units, the highest since early 2021, marking a 15% increase compared to the same period in 2024. February demonstrated a significant 14.6% rise from the previous year and a 24% increase from January.
In the first bimester, car and light commercial vehicle production were at 289,800 units, up 12.5%, while Truck production was 20,000 units, up 10.5% and Bus chassis production was 4,000 units, up 11%.
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Isuzu Plans South Carolina Truck Assembly Plant

Chris Fisher Isuzu North America Corporation has announced that it is establishing a new production base in Greenville County, SC, to expand its vehicle supply capabilities in anticipation of the electrification of commercial vehicles in North America.
The company has purchased a 1,000,000 square foot facility on 200 acres of land it is converting into a state-of-the-art, Isuzu-run, assembly plant.
The size of the Greenville plant will enable Isuzu to consolidate all production-related operations under one roof. This will include KD storage and processing, parts storage, vehicle production and PIO operations. It will also allow for streamlining processes and improving efficiency, the OEM said.
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Mercedes-Benz Sells Sprinter Factory in Argentina

Fabio Ferraresi The Argentine press confirms that Mercedes-Benz has sold its Sprinter factory in Virrey del Pino, near Buenos Aires, to an investment group called ST, led by financier Pablo Peralta.
According to local sources, the sale agreement will be officially late in February. Under the deal, ST will continue producing the Sprinter van under license until 2029.
The transaction does not include Mercedes-Benz’s heavy vehicle production, which will continue at a new factory in Zárate. The sale is linked to the upcoming shift to electric Sprinter models, as the company does not plan to invest in this transition in Argentina.
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New Milestone for Volvo EV trucks

Emiliano Marzoli Brussels, Belgium–Volvo Trucks has announced the assembly of its 1,000th electric vehicle at its Blainville-sur-Orne facility in France. This milestone underscores the expanding market penetration of electric commercial vehicles and signals a growing demand for sustainable transport solutions.
The 1,000th unit, a Volvo FE model, was delivered to the Mineris Group. The Blainville plant, a crucial component of Volvo's global electric truck manufacturing network, is strategically positioned…
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FAW Jiefang, CATL Plan CV Electrification Effort

Jack Hao FAW Jiefang and CATL have signed a strategic cooperation agreement under which they agreed to work together to develop new energy commercial vehicles.
According to the agreement, the two parties plan to integrate selected resources in the field of new energy commercial vehicles. They will collaborate in product matching, product development, science and technology project applications, industrial ecosystem construction, and business model innovation.
The joint venture between FAW Jiefang and CATL—FAW Jiefang Times New Energy Technology Co., Ltd.—will work to leapfrog growth in the sales of new energy commercial vehicles. Currently, driven by the government’s “dual carbon” strategic goals, the green transformation of the commercial vehicle transportation industry, is imminent and holds significant market potential. Data from the China Association of Automobile Manufacturers shows that from January to November 2024, the sales volume of new energy commercial vehicles in China reached 462,000 units, with a year-on-year increase of as high as 31.1%.
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