Notes on Jakarta Construction Equipment Market
Editor’s Note: For a brief period from Feb. 8 – 12, I visited the Indonesian capital, Jakarta, and conducted interviews with several people involved in the construction equipment industry. Here is a summary of the country and the stories I heard from industry experts.
Country Profile: Population 280 million, median age 29.7, and 90% of the population is Muslim. Comprises over 17,000 islands. The current capital is Jakarta, but due to worsening problems of land subsidence and air pollution, a plan has been made to move the capital to Nusantara, and construction of the new capital has already begun.
PSR Analysis: Chinese-made construction machinery is rapidly gaining popularity in the Indonesian market, where price is a key consideration–the initial cost is on average about 20% cheaper than Japanese or Western brands. The quality of Chinese-made machines has improved dramatically compared recently, and the after-sales service is also responsive, making it easy for buyers to select them.
