News: Sales

Delays in Agricultural Equipment Delivery Worsen

The increase in 2025 rice prices has provided Japanese farmers with more financial flexibility, leading to a surge in demand for upgrades to agricultural machinery. However, farmers are reporting longer wait times for machinery orders, sometimes up to a year. They are expressing concerns such as, “We can’t plan next season’s operations,” and “If delivery is delayed until next year, can we really count it as an expense for this year?”

Many small- and medium-sized farms had delayed replacing machinery due to prolonged low rice prices, opting instead to repair old equipment or purchase used machinery. The 2025 rice harvest, however, saw more farmers gain financial leeway, increasing the demand for replacing or purchasing new machinery.

While agricultural machinery manufacturers have been increasing production of high-efficiency models, such as smart farm equipment, targeting large-scale agricultural corporations, the supply-demand balance has shifted. This has created a situation in which supply cannot keep pace with the sudden surge in demand.

Source: JA.com

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