Battery Electric Trends & Analysis

Follow PSR’s team of analysts as they track the rapidly expanding global battery electric power market, including, battery technology, transportation, eMobility, mergers and acquisitions and more.

India EV Market Provides Opportunities and Challenges

INDIA REPORT
Aditya Kondejkar

EDITOR’S NOTE: The 5th Annual TWF (Two Wheeler Forum) took place on Feb. 21 and 22, 2024, at the India International Convention & Expo Centre in Dwarka, New Delhi. Hosted in partnership with Trak N Tell, the event spotlighted aspects of the Indian two-wheeler and three-wheeler industry, spanning both electric and internal combustion engines.

The landscape of electric vehicles (EVs) in India is undergoing a transformative shift, with the recent 2 wheeler, 3 wheeler, and EV show held in Delhi showcasing the industry’s dynamic evolution. Despite constituting less than 1% of total vehicle sales, the electric vehicle sector holds immense potential, and is projected to grow to over 5% in the years to come. Currently, the Indian roads host over 5 lakh electric 2 wheelers and a modest number of electric cars. However, the market’s growth trajectory remains subject to fluctuations, predominantly influenced by governmental incentives.

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E-Battery Technology Increases Opportunities

Michael Aistrup

As battery technology increases, the opportunities for battery-powered equipment continue to grow, especially in the Lawn & Garden and recreational products segments. The factors of reduced weight, increased charging capacity and lower cost are making battery-powered equipment more attractive to consumers and commercial users in these segments.

Lawn & Garden. The capacity of lithium-ion battery technology to meet the horsepower needs of the homeowner and the commercial landscaper has grown significantly in the last couple of years. Battery-powered lawn and garden equipment can now match the power of traditional gas-powered lawn and garden equipment. Some brands now have available 56V which is more than double what was the standard power available. Batteries now charge quicker, last longer, and can hold a charge indefinitely.

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Hyundai Shifts EV Plans, Introduces Genesis Hybrid

SOUTH KOREA REPORT

Hyundai Motor Company is developing a hybrid vehicle for its Genesis luxury brand. The company had planned to focus on EVs and FCVs for the Genesis, which will be launched after 2025. The recent slowdown in the growth of the EV market has forced the company to change its strategy.

According to industry insiders, Hyundai Motor is developing a hybrid engine and related systems for the Genesis, which is expected to be launched in 2025. Hybrid models will be added to the mainstream GV80 and GV70 models. The company plans to expand its HV lineup under the Hyundai Motor and Kia brands as well, having decided to introduce HVs under its luxury car brands due to the risk of slumping sales if it continues to shift more toward EVs. Hyundai Motor’s HV sales in 2023 were up 53% from the previous year to approximately 380,000 units.

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