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Tractor Industry Sees H2 2024 Revival
INDIA REPORT
Aditya Kondejkar The Indian tractor industry, which faced a stagnant first half of the fiscal year, is pinning its hopes on a robust second-half performance. With favorable developments like healthy reservoir levels, improved minimum support prices (MSPs), and a positive outlook on the Rabi crop, manufacturers are optimistic about achieving double-digit growth by the year-end.
H1 Performance: A Mixed Bag
In the first half of the fiscal year, tractor sales remained flat, growing marginally to 472,000 units from 469,000 units in the same period last year. The industry’s decline in FY2024 to 876,000 units, following a record-breaking FY23 at 945,000 units, underscores the impact of a high base effect, weak precipitation, and uneven monsoons. A shift in the festive calendar, with Diwali and Dhanteras occurring later this year, also affected demand in the early months. -
Electric Tractors Near for India Agriculture
INDIA REPORT
Aditya Kondejkar As India continues to embrace electrification across many sectors, agriculture stands as one of the next frontiers for transformation. Despite substantial progress in electric vehicles (EVs) for urban mobility, the Agricultural sector, particularly off-road machinery like tractors, remains largely unaddressed. Yet, with emerging technological innovations and government support, electric tractors are poised to revolutionize Indian farming.
Government Initiatives and the Current Landscape.India’s government has taken significant steps to encourage electrification in multiple sectors. Initiatives such as FAME I & II, the Production-Linked Incentive (PLI) scheme, and the Electric Mobility Promotion Scheme (EMPS) have propelled the EV market forward. By the end of FY2024, cumulative EV sales reached over 4.1 million units, primarily dominated by two-wheelers and three-wheelers. However, the agricultural sector remains an exception, with minimal progress in electrifying farming machinery.
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Iseki To Move Production To Indonesia
JAPAN REPORT
Akihiro Komuro Iseki will produce 90% of its products for overseas markets, mainly Europe and the United States, in Indonesia by 2030. The company will gradually transfer the production of tractors and other products for overseas markets that have been handled domestically and will use the consolidation of production as an opportunity to review product design.
In Japan, the market for agricultural machinery is shrinking, and it is difficult to secure human resources. The company will strengthen the position of its production base in Indonesia to expand its overseas business, particularly in Europe and the United States.
The production capacity of the local plant increased to 22,000 units in 2023, a 20% increase over the previous capacity. At present, the production transfer is about 60% complete.
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Iseki develops one of the largest unmanned tractors in Japan
FAR EAST: JAPAN REPORT
Akihiro Komuro Iseki announced the development of an unmanned tractor that operates without a pilot under the supervision of a human operator. With 123 horsepower, one of the largest in Japan, the tractor will support labor-saving agricultural work amid the trend toward large-scale farming. Priced from 21.9 million yen, the tractor will be marketed to large-scale farmers, mainly in Hokkaido.
The company’s human-supervised robotic tractor, which previously had a maximum power of 98 hp, has increased its power to 123 hp, thereby expanding the range of work and reducing the time required. It also reduces the time needed to train farmers who are unfamiliar with operating the tractor, allowing them to work more efficiently.
Source: The Nikkei
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Agrishow 2024 Reports US$ 2.6 Billion in Business
Fabio Ferraresi Agrishow 2024 posted R$ 13.6 billion (US$ 2.6 Billion) in business, 2.4% higher than that recorded in 2023.
With 520,000 square meters and 800 booths, the almost three-decade-old event in Ribeirão Preto (SP) received 195,000 people for five days, from small, medium and large Brazilian producers to representatives of international companies. Four representatives of our PSR senior team in South America attended the Show to gather information and data.
Considered one of the largest open-air fairs in the world focused on agribusiness, Agrishow is not only a thermometer of the country’s economic activity but also a showcase of the latest in field technology, from agriculture to livestock.
In addition to large harvesters, planters, and state-of-the-art tractors–including electrically powered models—exhibitors displayed innovations in robots and drones, with more and more applications in farming and features such as greater load capacity and remote control.
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Kubota Plans India as Global Production Hub
INDIA REPORT
Aditya Kondejkar In a strategic move reminiscent of Suzuki Motor’s successful expansion strategy, Japanese agricultural equipment giant Kubota is carving out a path to global dominance by establishing India as its production nucleus. The recent acquisition of Escorts, a leading tractor manufacturer in India, marked a pivotal moment for Kubota, propelling it into a position of strength in the Indian and international markets.
Kubota’s journey in India began in 2008, albeit with sluggish growth and single-digit market share due to its specialization in lightweight tractors, which initially lacked the requisite power for Indian applications. However, with the acquisition of Escorts in 2022 and subsequent rebranding as Escorts Kubota, the company gained a significant foothold, complementing its expertise with Escorts’ established presence in the Indian market.
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Kubota Unveils First Fuel Cell Tractor
JAPAN REPORT
Akihiro Komuro On March 28, Kubota unveiled the first prototype of a fuel cell-powered tractor. Although no release date has been set, the company will consider installing fuel cells in unmanned, automated tractors. Kubota is also developing battery-powered agricultural equipment, but the company believes that hydrogen-powered fuel cells will be effective for medium-large sized agricultural equipment.
Kubota is rushing to commercialize fuel cells because it believes demand will grow in developed countries such as Japan, Europe and the United States as a result of the trend toward decarbonization. The prototype machine has about 60 horsepower and has three hydrogen tanks installed above the cabin, which are used in Toyota’s Mirai fuel cell car. It generates electricity by reacting hydrogen with oxygen to power the engine. In the experiment, a tractor was equipped with a plowing unit to till the soil.
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Kubota Plans To Produce Batteries for EV AG Equipment
JAPAN REPORT
Kubota is considering in-house production of batteries for electric agricultural equipment. It is considering developing and designing its own batteries and building a new plant in Japan.
The company intends to launch electric tractors and mowers in Europe and the United States by 2030. Kubota is preparing for increased demand in Europe, the U.S., and other markets by establishing a system for in-house production of batteries, which determine the running time of electric agricultural machinery.
Kubota currently manufactures diesel engines for agricultural machinery, mainly in Thailand and Japan and ships them to the United States and Europe for final assembly. Regarding batteries, which are a key component of electric agricultural machinery, President Kitao said, “As with engines, we would like to be able to produce batteries for Asian markets in Thailand, and those for Japan, Europe, and the United States in Japan.”
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AG and CE Segments Poised for Substantial Growth in Brazil
The agricultural and construction equipment sectors in Brazil are poised for significant growth in coming years, according to data compiled by Anfavea (National Association of Automotive Vehicle Manufacturers) in conjunction with the IBGE (Brazilian Institute of Geography and Statistics).
A comprehensive survey identified 5.1 million agricultural establishments nationwide, of which 14.5% possessed tractors and 2.4% had harvesters, indicating substantial potential for expansion provided farmers have access to both public and private financing avenues for equipment acquisition.
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Mahindra Plans To Double Tractor Exports
INDIA REPORT
Aditya Kondejkar “Our aim is that with the launch of Oja (platform), we will double our export in the next three years,” says Hemant Sikka, president of Mahindra’s farm equipment sector. “So, we want to increase exports from 18,000 to 36,000 in about three years.”
In collaboration with Mitsubishi Mahindra Agriculture Machinery, Japan, and an investment of INR 1200 crore, the new Oja platform could help Mahindra win 25% of the worldwide tractor demand. This includes tapping into new markets such as Europe and ASEAN, as well as strengthening its presence in sectors like horticulture.
Source: Economic Times Read The Article
PSR Analysis: The launch of Mahindra Tractors’ new Oja platform underscores a strategic move with several critical business implications. First, the entry into the 80,000 unit ASEAN market represents an expansion initiative, targeting countries such as Thailand, Indonesia, and the Philippines. This move aligns with the company’s global growth strategy, capitalizing on the increasing demand for tractors in these emerging markets.
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