Agrishow 2024 posted R$ 13.6 billion (US$ 2.6 Billion) in business, 2.4% higher than that recorded in 2023.
With 520,000 square meters and 800 booths, the almost three-decade-old event in Ribeirão Preto (SP) received 195,000 people for five days, from small, medium and large Brazilian producers to representatives of international companies. Four representatives of our PSR senior team in South America attended the Show to gather information and data.
Considered one of the largest open-air fairs in the world focused on agribusiness, Agrishow is not only a thermometer of the country’s economic activity but also a showcase of the latest in field technology, from agriculture to livestock.
In addition to large harvesters, planters, and state-of-the-art tractors–including electrically powered models—exhibitors displayed innovations in robots and drones, with more and more applications in farming and features such as greater load capacity and remote control.
Before the fair, the management cited as problems that could affect business issues such as the drop in commodity prices in the international market, severe droughts in some regions of Brazil, high interest rates and lack of resources from the current Crop Plan, since the next one is expected to be announced only within the next month.
Source: G1 Read The Article
PSR Analysis: Despite the good results of Agrishow, we see a decline in sales in the Agricultural Equipment market caused by problems with commodities prices and unfavorable funding conditions. During the show, we were able to monitor the impact of different factors on several OEMs and applications. This information enables us to update our databases using different perspectives for different applications and products and OEMs. PSR
Fabio Ferraresi is Director, Business Development South America, for Power Systems Research
