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Another Major Automaker Is Abandoning Big EV Plans
Guy Youngs Yet another big name in automaker is pulling back on its EV plans, blaming slower than expected demand for electric vehicles. Volkswagen’s luxury sports car brand, Porsche, has announced that it no longer plans to build EV batteries in-house.
Cellforce, Porsche’s high-performance EV battery company, will shrink and only focus on research and development, rather than production. In a statement, Porsche blamed “the slower ramp-up” of EVs and “challenging market conditions” in its biggest markets, the US and China, for the changes.
Porsche plans to continue offering internal combustion engine (ICE), hybrid, and all-electric options across every segment “well into the 2030s.”
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Alternative Power Report, August 2025
Download PDFIn the AUGUST 2025 issue of the Alternative Power Report produced by Power Systems Research, you’ll find articles on cost-saving electric tractors, how Toyota, BMW, and Hyundai are moving against hydrogen power, a report on BP backing out of green hydrogen plan in Australia, a report on Tesla sales continuing to drop in Europe, and how Fortescue plans to cancel its flagship hydrogen projects. PSR
Guy Youngs is Forecast and Technology Adoption Lead at Power Systems Research
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BP Drops Hydrogen Plan in Australia
Guy Youngs BP first bought a 40.5% operating stake in the Australian Renewable Energy Hub project in 2022, and its share in the joint venture grew to 63.57% in recent years. The project would include the installation of up to 26 GW of solar and wind generation, much of which would have been used to produce green hydrogen and ammonia.
British energy major BP has informed its partners that it intends to exit the $55 billion (USD 36.14 billion) green energy hub planned for Western Australia’s Pilbara…
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Fortescue Cancels Flagship Hydrogen Projects
Guy Youngs Fortescue’s recent decision to abandon two major hydrogen-for-energy projects after reaching a Final Investment Decision (FID) serves as an important signal for policymakers around the world, particularly in the UK, which is still pretending its autumn hydrogen strategy update will be evidence led.
These cancellations, one located in Gladstone, Australia, and another in Arizona, represent more than just isolated setbacks. Hydrogen as an energy source, as opposed to its use as an industrial feedstock, is increasingly failing under scrutiny across the globe
US energy policy under the Trump administration, particularly the removal of certain hydrogen-related subsidies, has led to uncertainty which has in turn quickly revealed the true economics of hydrogen production. With the incentives removed, the project’s already tenuous financial viability vanished, prompting Fortescue to write off approximately $150 million in pre-tax losses.
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