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Tesla Committing Automotive Suicide
Guy Youngs Following its Q4 2025 financial update, Tesla appears to be pivotally shifting away from its identity as a traditional automaker. By phasing out the Model S and X to focus on ‘Transportation as a Service,’ leadership is betting heavily on an autonomous-first business model.
And instead of building on that success, expanding into new segments, addressing affordability, and competing with the flood of new EVs from legacy automakers and Chinese competitors, the company that revolutionized the auto industry is walking away from it.
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Alternative Power Report, January 2026
Download PDFIn the January 2026 issue of the Alternative Power Report produced by Power Systems Research and authored by Guy Youngs, you’ll find articles on Tesla’s very weak 2025 sales in Europe, CATL’s winning position in the shipping electrification race, CATL’s upgrade to its sodium-ion battery, and the possibility that China is running out of critical battery materials. Read these articles and more in the January Alternative Power Report today. PSR
Guy Youngs is Forecast and Technology Adoption Lead at Power Systems Research
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Tesla’s 2025 Europe Data Shows Total Bloodbath
Guy Youngs The data is in for Tesla’s full year 2025 in Europe, and frankly, it’s a bloodbath across most major markets. Every market in Europe showed a substantial decline (ranging from -4.1% to -66.9%). There’s a single exception, Norway, and Tesla can’t even count on this market in 2026 because the growth in Norway was caused by changing regulations for 2026, that brought forward car purchases into the last two month of 2025.
According to registration data compiled from major European markets, Tesla saw its total volume drop from roughly 326,000 units in 2024 to just over 235,000 in 2025. That is a staggering 27.8% year-over-year decline
The truth is that this is an impressive demand cliff by any standard that points to significant brand problems, which are due to a mix of Elon Musk, Tesla’s CEO, becoming highly toxic, and Tesla’s EV lineup becoming stale amid tougher competition.
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Alternative Power Report, December 2025
Download PDFIn the December 2025 issue of the Alternative Power Report produced by Power Systems Research and authored by Guy Youngs, you’ll find articles on slowing EV Sales, hydrogen power, battery development, China’s shift from diesel powered trucks to electric, and Spain’s growing emphasis on hydrogen power. Read these articles and more in the December Alternative Power Report today. PSR
Guy Youngs is Forecast and Technology Adoption Lead at Power Systems Research
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Spain Doubles Down on Hydrogen Transport
Guy Youngs The European Commission’s latest funding decision for alternative fuels infrastructure landed with a strange twist. On paper, the bloc approved support for 38 new hydrogen refueling stations spread across the continent.
In practice, almost all of them are going to a single country. Spain secured roughly four out of five stations in this round, which puts it at the center of an infrastructure buildout that is moving in the opposite direction from the rest of Europe
The scale of the EU funding approval is substantial, with more than US$ 700 million (€600 million) committed across a wide range of projects that genuinely strengthen Europe’s transport decarbonization efforts
Source: Clean Technica: Read The Article
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