Mercedes says it has committed an investment of US$ 20 million for the launch of the eO500U, the first electric bus by the German OEM, the market leader in Brazil. Roberto Leoncini, Sales Director said that Mercedes opted for beginning the electrification of the MHV segment by the Bus products because it has higher impact on the population.
One of the key drivers for this launch is the new legislation for São Paulo city that aims to convert 50% of the fleet to electric by 2027. This means 7,000 electric buses will be sold by 2027. Sales forecast starts with 50 to 150 units by 2022.
Source: Automotive Business Read The Article
PSR Analysis: With new legislation, OEMs rush for e-bus chassis launch to keep market share. Meanwhile, BYD celebrates the opportunity to grow with the lack of competitors, but it needs an improved in business model and strategic aspects to grow. PSR
Fabio Ferraresi is Director-Business Development, South America, for Power Systems Research
